Gary Bell Email & Phone Number

Evesham, Gb

Birmingham, England, United Kingdom

Responsible for internal and external communications. Manage and implement content creation and refresh strategies to ISO standards. Lead end-to-end marketing campaigns as the go-to-market manager working with proposition, sales, and design teams. Strategic and production lead for blog, social media, video, web, and whitepaper content.Produce press releases and thought leadership independently and with PR partners to enhance brand messaging and voice.Successfully managed and delivered two rebranding processes in line with company mergers and acquisitions.Increased lead generation year-on-year. Improved engagement with and traffic to blog, engagement and following on social media, and set highest download records for whitepapers. Used webinars and existing content for increased lead generation.

Through keyword research, identified the opportunity and co-founded the resource website www.dogfriendlycotswolds.co.uk. Responsible for content creation and website copywriting. Enhanced entrepreneurial, copywriting, sales, marketing, and business management skills.

Oversaw all communications across the company, responsible for copywriting on the website, mailshots, social media, magazine, and newsletter.Defined and established an industry-recognised voice and managed tone to drive engagement of members. Optimised copy to increase SEO and used analytics to inform content and campaigns.Edited quarterly magazine and monthly bulletin. Learning to edit complex cybersecurity information and research to deliver a compelling narrative. Worked with a PR company to produce press releases and content which in turn generated content for the company website.Responsible for brand development, assisting in producing brand guidelines and delivering a rebrand.Managed social media channels through Hootsuite, increasing followers and engagement across all channels year on year. Delivered events throughout the UK including an annual congress for 400+ information security practitioners. Pushed strategic collaboration for business development with key industry events to market the organisation and raise brand awareness.Regularly communicated to key stakeholders including board reporting and managing corporate relationships by presenting at corporate meetings.

At the forefront of driving the business forward. Responsible for organising events calendar including annual Congress for over 500+ information security professionals. Also organise AGM, coordinate regional branch meetings with chairpersons in their area and development events.Drive strategic collaboration with other industry events to market the organisation and raise brand awareness.Implemented a print (brochures) and online overhaul to align key industry message and organisation goals to have a recognisable brand voice.Responsible for the organisations social media channels (Twitter, LinkedIn & YouTube) and tailor to a niche audience of industry subject matter experts at the same time as growing the network to assist the organisation and the industry. Have ran successful social media campaigns to drive eventattendance. Co-editor of quarterly magazine and monthly newsletter to members with PR company with whom I also coordinate PR releases. Also responsible for a portfolio of forty-five Corporate members and making sure the initiatives that I coordinate are communicated to Corporate members. Experience in presenting at Corporate meetings and maintain relationships that raise 250+K annually.

Learned and implemented key skills in retail before assuming the managerial role. Effectively developed a team to deliver first-rate customer service. I was responsible for a 300k annual turnover while helping to find new ways of brand promotion to recognition d in the local community. Event coordination experience acquired in the role included booking, promoting, and logistics.