Gary Weber Email & Phone Number

Buffalo, Ny, Us

East Aurora, New York, United States

Leading the product and packaging global design teams for Fisher-Price - the world’s leading Infant-Toddler-Preschool brand. Driving brand strategies through comprehensive consumer roadmaps and touch points, for families with children birth to 5-years old. Partnering with the cross-functional global leadership team, my goal is to shape the strategic direction, nurture the creative vision, and focus on the executional excellence that shapes the consumer experience with the brand – consistently focusing on bringing joy, fun, and developmental benefits, through playful and relevant experiences.

East Aurora, Ny

Leading 5 dynamic and high-paced product design teams (Baby Gear, Newborn & Infant Toys, Little People, and Fashion & Trends) in creating innovative consumer experiences and time-tested brand segments, that meet the spoken and unspoken needs and wants of consumers around the globe. Operating as part of a multi-discipline team, responsible for driving the product strategy to meet or exceed financial targets and support the brand/s direction. For the baby segments, it is a focus on elevating the product experience for today’s parents' design sensibilities with breakthrough forms, fashions, themes and innovative solutions. And for Little People, it is a focus on genuinely connecting with the brands DNA, while making the play experience relevant to today’s families.• Elevating the product experience for today’s parents' design sensibilities with breakthrough forms, fashions and innovation.

East Aurora, Ny

Leading the Newborn and Infant design teams, developing the global product line sold in 150 countries and localized in 42 languages, making the Baby Toy business became the most global segment at FP. Evolved Laugh & Learn from a product line into an IP, creating an emotional connection with our consumers through engaging characters and meaningful content.• Integration of tech and toy…the current suite of 14+ FP Baby apps has over 24 MM downloads

East Aurora, Ny

Leading the Infant designers, we developed a systematic process to create mini-line segments within the baby business. • Created Laugh & Learn in 2004, FP’s most successful mini-line to date. The initial line of 5 SKUs developed into the crown jewel of our infant business.

East Aurora, Ny

Became manager of the Girls design team, working directly with Marketing and Engineering on executing a product plan. • Led development of the Sweet Streets mini-dollhouse line – the #1 item in the 2001 dollhouse category. After a brief assignment in Preschool, I became manager of Infant design in August 2001. • Developed the Brilliant Basics and Peek-A-Blocks mini-lines - two of the most successful line segments for the Infant business

East Aurora, Ny

Working directly with marketing, creating product plans and developing concepts to extend Little People into new categories. Also worked with the Little People design team to execute the ’01 Little People line.

East Aurora, Ny

Starting at Fisher-Price in the Infant team, I spent the first years learning the intricacy of developing all the key platforms – including: Musical Lights ‘n Sounds Gym, Ready Steady Ride-On and Mini-Van Walker. On the preschool team I developed the Power Change line including the Workshop and Drill ‘n Driver, which I was named on a patent for the transforming mechanism. My most significant accomplishments while on the Little People team include the “Animal Sounds Farm” and “Discovery City”