- Lincoln sales lead in China, responsible for sales strategy, sales operation, sales planning/ production program, regional/ dealer management, etc. Meanwhile, to maintain regular/ 2-way communications with major dealer group investors to ensure the full alignment on Lincoln China short-/ mid-term strategy. - Develop sales strategy and the associated volume/ market share target, based on Lincoln 5-yr business plan and market dynamics. This is critical to nurture Lincoln primary… Show more - Lincoln sales lead in China, responsible for sales strategy, sales operation, sales planning/ production program, regional/ dealer management, etc. Meanwhile, to maintain regular/ 2-way communications with major dealer group investors to ensure the full alignment on Lincoln China short-/ mid-term strategy. - Develop sales strategy and the associated volume/ market share target, based on Lincoln 5-yr business plan and market dynamics. This is critical to nurture Lincoln primary brand, support a sustainable business growth, and achieve the expected profitability for both Lincoln China and dealers. Show less

- Lead product strategy of Lincoln electric vehicle portfolio, including where-to-play and how-to-win; also played an active role in terms of engineering spec definition and manufacturing strategy.- Lead near-term product planning to maintain brand existence, dealer network viability, and dealer engagement, during the business transformation from ICE to BEV.

- Lincoln sales lead in China, responsible for sales strategy, sales operation, sales planning/ production program, regional/ dealer management, etc. Meanwhile, to maintain regular/ 2-way communications with major dealer group investors to ensure the full alignment on Lincoln China short-/ mid-term strategy. - Develop sales strategy and the associated volume/ market share target, based on Lincoln 5-yr business plan and market dynamics. This is critical to nurture Lincoln primary brand… Show more - Lincoln sales lead in China, responsible for sales strategy, sales operation, sales planning/ production program, regional/ dealer management, etc. Meanwhile, to maintain regular/ 2-way communications with major dealer group investors to ensure the full alignment on Lincoln China short-/ mid-term strategy. - Develop sales strategy and the associated volume/ market share target, based on Lincoln 5-yr business plan and market dynamics. This is critical to nurture Lincoln primary brand, support a sustainable business growth, and achieve the expected profitability for both Lincoln China and dealers. Show less

- Developed Ford China future network strategy for 4 business units, aaccording to JV partnership evolutions and future China government policy directions.- Established a cross-funcational project team to negotiate with JV parter regrading the principles of the newly-established sales company.

Responsible for Changan Ford product portfolio

MSS Operation lead for Ford China import products (F-150 Raptor, Mustang, Explore, Ranger, etc)

Ford China secondee to JMC Sales Company; in charge of product marketing, advanced product strategy, market research, digital marketing, CRM, and brand promotion for three brands (JMC, Yusheng, and Ford)

Oversee and responsible for all marketing activities of MAZDA business operation in Taiwan, including brand management, product marketing, marketing communications, retail marketing, market research, PR, and annual budget development/control.