After working for 20 years at a senior level for market research companies, I launched BlissPoint Research, because I could offer a service beyond data and reports. My clients come to me for consultancy guidance rather than instruction. They need answers to specific questions within their market, and they need someone to tell them what they could do based on those answers. With a foundation in Psychology (B.SC. In Psych (Hons)) and Business (MBA (U Syd.)), my recommendations are based on consumer understanding, business reality and behavioural economics. The ability to research and understand behaviour and then apply the findings using a business framework has come from years of industry experience built on my education. BlissPoint has a talented team of experienced, practical consultants. BlissPoint designs solutions to answer questions from any industry. In-depth reports, are distilled down to a few pages for a presentation that leads to the answers to the inevitable client question, “Right, now what should we do?” Using BlissPoint Research, senior executives in service-based industries can confidently shape their strategy around new product development, customer satisfaction and NPS, advertising concept development and evaluation, and brand positioning.