eCommerce and Digital Marketing Professional with 14 years of experience, 10 years focused on personalization, A/B testing, multivariant testing, segmentation, audience creation and machine learning to drive personalized customer journeys as well as coordinating content and assets. Knowledge of multiple testing, personalization, and CMS platforms. Currently leading personalization and testing efforts in the manufacturing industry focused on direct to consumer eCommerce.I have led similar efforts in both the retail and financial services industries, including backlog grooming, building and deploying campaigns, tests and audiences while also providing analysis and reporting.