Gary Xia Email & Phone Number

- Utilized advanced analytics to identify target audiences and optimize client marketing campaigns, integrating self-report and behavioral data to inform business decisions. - Spearheaded multiple brand health tracking projects to pinpoint consumer preferences, opportunity areas, and strategies against competitors.- Presented and converted complex research.

Los Angeles, California, United States

Greater Los Angeles Area

Irvine, CA

- Designed and conducted independent research projects integrating both quantitative and qualitative methodologies, focusing on behavior and preferences.- Programmed and managed custom surveys with Qualtrics, while setting up validation checks and logic flows to improve data quality.- Submitted peer-reviewed publications and presented at national.

Greater Seattle Area

• Supervised 9-12 undergraduate research assistants and overseeing daily lab functions and managed three separate projects
• Contributed to the design and methodology of multiple studies
• Coordinated the recruitment, scheduling, and running of participants
• Analyzed and interpreted statistical data for manuscript submission
• Assembled and managed a department-wide, paperless screening survey

Ann Arbor, MI

• Planned, scheduled, and prepared internal and external meetings, conferences, and conference calls and recording detailed minutes.
• Recorded and archived meeting minutes
• Produced reports, presentations, and meeting materials for multiple research projects

Greater Detroit Area

• Recruited participants and coordinated work schedules of fellow researchers
• Performed scientific literature searches to integrate existing research with findings in the lab
• Gathered, coded, and processed research data
• Guided participants through studies and organized consent forms and compensation

Master Of Arts - Ma, Psychology

Ba, Psychology

Minor: Moral and Political Philosophy