Gary Xia Email & Phone Number

- Utilized advanced analytics to identify target audiences and optimize client marketing campaigns, integrating self-report and behavioral data to inform business decisions. - Spearheaded multiple brand health tracking projects to pinpoint consumer preferences, opportunity areas, and strategies against competitors.- Presented and converted complex research findings into clear, actionable recommendations to large portfolio clients (e.g., Google, Amazon, Microsoft).- Led and managed… Show more - Utilized advanced analytics to identify target audiences and optimize client marketing campaigns, integrating self-report and behavioral data to inform business decisions. - Spearheaded multiple brand health tracking projects to pinpoint consumer preferences, opportunity areas, and strategies against competitors.- Presented and converted complex research findings into clear, actionable recommendations to large portfolio clients (e.g., Google, Amazon, Microsoft).- Led and managed team members on projects, while collaborating with cross-functional teams on project planning, execution, and reporting.- Developed custom project designs and analyses aligned with client objectives, identifying product usability and consumer engagement.- Anticipated and improved data and project challenges proactively, ensuring smooth project execution and timely delivery. Show less

Los Angeles, California, United States

Greater Los Angeles Area

Irvine, Ca

- Designed and conducted independent research projects integrating both quantitative and qualitative methodologies, focusing on behavior and preferences.- Programmed and managed custom surveys with Qualtrics, while setting up validation checks and logic flows to improve data quality.- Submitted peer-reviewed publications and presented at national conferences.- Mentored and guided undergraduate students, receiving recognition for exceptional graduate student mentoring.-… Show more - Designed and conducted independent research projects integrating both quantitative and qualitative methodologies, focusing on behavior and preferences.- Programmed and managed custom surveys with Qualtrics, while setting up validation checks and logic flows to improve data quality.- Submitted peer-reviewed publications and presented at national conferences.- Mentored and guided undergraduate students, receiving recognition for exceptional graduate student mentoring.- Instructed undergraduate courses and workshops, on research design principles and methodologies. Show less

Greater Seattle Area

• Supervised 9-12 undergraduate research assistants and overseeing daily lab functions and managed three separate projects• Contributed to the design and methodology of multiple studies• Coordinated the recruitment, scheduling, and running of participants• Analyzed and interpreted statistical data for manuscript submission• Assembled and managed a department-wide, paperless screening survey

Ann Arbor, Mi

• Planned, scheduled, and prepared internal and external meetings, conferences, and conference calls and recording detailed minutes.• Recorded and archived meeting minutes• Produced reports, presentations, and meeting materials for multiple research projects

Greater Detroit Area

• Recruited participants and coordinated work schedules of fellow researchers• Performed scientific literature searches to integrate existing research with findings in the lab• Gathered, coded, and processed research data• Guided participants through studies and organized consent forms and compensation

Master Of Arts - Ma, Psychology

Ba, Psychology

Minor: Moral and Political Philosophy