Broadcast senior executive offering an impeccable industry reputation for hiring, developing, and overseeing best in the DMA news, sales, and promotional teams. Expertise at developing nontraditional sales and content framework to reach revenue and rating goals in both television and digital sales. Bring passion, vision, and a reputation for success. Operate with the philosophy that you always have a plan ready. Maintain community interest and ROI, and a demonstrated ability to create and implement a vision. Recognized thought leadership; offer a proven track record in providing professional leadership with a focus on collaboration. Drive enterprise value through the analysis of the strategic objectives. Serve as an effective and visible spokesperson. Groom teams to become winners.Areas of Expertise Operations Management, Short & Long-term Development, Sales Management, Brand Development, Capital Expenditures, P&L / Budget Management / EBITDA, Revenue Growth, Sales Team Leadership, Content Infrastructure, Rating Goal Achievement, Cost Containment, Community Relations, Talent Management & Training, Cross-functional Development, Operational Turnarounds, Customer ExperienceEmployee Relations, Project Management, Research & Development, Focus Groups, Presentation Facilitation ** Critical Leadership Initiatives *** Launched a "Surprise Squad" initiative to nominate a person in the neighborhood that makes the world a better place, knowing that kindness acts spread kindness. Additionally, introduced "Days of Caring" with staff members painting shelters, homes, pulling weeds such as at a local cemetery filled with African American Military deceased from the 1800 – 1900. * Built the WALA FOX team of 110 for tomorrow. Grew team member communications; orchestrated goal to become a family with the introduction of monthly staff meetings that showcased and credited different departments and individuals each week: celebrated birthdays, anniversaries, and special promotions. Personally, through the COVID-19 crisis, called each employee weekly, evident in the team's morale and dedication. * Recognized as the 2018 "ABBY TV as the Station of the Year" in the state of Alabama – based on dedication to local journalism, commitment to local communities, and track record of public service. Efforts recognized by Bradley Byrne, U.S. House of Representatives and Wallace T. Davis, Volunteers of America (Southeast).