Gary Arnold Email & Phone Number

Lehi, UT, US

Columbia, MO, US

• Analyzed all marketing channels and tactics to reduce spend and increase efficiency. Cut costs for some channels by over 50% while maintaining same ad delivery and lead production.
• Developed and restructured mission, values, and core product messaging for the company brand and four distinct software products. Oversaw efforts to rebrand FairCom and its products into a more modern and UX-centric.
• Oversaw the internal development of a complete website refresh and content overhaul. Increased speed by 62%, reduced UX compliance issues by 94%, decreased bounce route by 15%.
• Lead new event and conference tactics that resulted in a 60% increase in contacts generated and 100% increase in successful new meetings booked.

South Jordan, UT, US

• Promoted to Director of Marketing. Tasked with additional oversight into building a presence in new geographical regions.
• Worked with the CEOs of newly acquired subsidiary companies to build out messaging, branding, and new marketing programs.↠ Launched an in-house agency program that has empowered smaller subsidiary companies to increase.
• Hired and trained a team of marketers to support the growing needs of the Executech brand across the Western United States as well as the marketing needs of subsidiary brands.
• Developed additional analytical processes for lead, quote, and revenue tracking.
• Grown educational messaging and content channels through regular podcasts, videos, webinars, and articles.
• Partnered with vendor partners to build additional business opportunities and leads. ↠ Spearheaded partnership with Acronis and the Sacramento Kings to develop brand recognition, and vendor relationships.

South Jordan, UT, US

• Promoted to Sr. Marketing Manager, built more analytical and process maturity into the department.
• Developed a new channel-based marketing framework. Serves as the current roadmap for all marketing strategies to today.↠ Led to a 46% increase in leads and 15% YoY increase in revenue.
• Developed robust CRM automation sequences and outbound campaigns.
• Launched a new website and partnered with agencies to increase focus on SEO.↠ 63% YoY increase in organic traffic.↠ 92% increase in the number of keywords ranking in the top three spots.
• Managed team to develop additional marketing channels including email marketing, content marketing, podcasts, social media, and events.

South Jordan, UT, US

• Promoted to Marketing Manager, and under the direction of the VP of Marketing, began overseeing all aspects of Executech’s marketing strategy, campaigns, tactics, and reporting. ↠ Developed more robust lead generation.
• Implemented data tracking, analytics, and KPIs for marketing and sales departments using Hubspot.
• Lead the efforts to rebrand Executech to a more modern and relevant look. Defined the brand style guide, messaging, and positioning going forward.
• Manage marketing and sales budget and ensure that marketing/sales activities are driving towards a relevant goal and stay within expected financial guidelines.

South Jordan, UT, US

• Developed new content strategy including blogging, videos, and social media.↠ Content from this phase still ranks in the top spots for SEO and generates over 3,000 clicks per month.
• Launched new website and overhauled web presence.↠ Increased organic traffic by 25% in the first year, and increased leads by 50%.
• Developed new branded collateral and messaging.↠ Increased brand recognition and presence throughout the local market.

Edmonton, AB, CA

• Oversee all marketing for Fluent and subsidiary brands
• Build brand presence and launch new company divisions and business development initiatives.
• Supervise PPC & SEO campaigns to increase brand recognition and generate leads.
• Implement advanced marketing software to engage potential customers, track brand reach and nurture leads.
• Seek out new partnership and sponsorship opportunities to increase brand exposure while aligning the business with reputable companies and expanding its charitable mission.
• Plan and track brand strategy implementation, marketing finances and sales.

Edmonton, AB, CA

• Develop, execute and manage Fluent social media campaigns and strategies on all relevant social networks including, Facebook, Twitter, Google+, Pinterest, YouTube and Instagram.
• Create and implement digital and traditional advertising strategies for greater brand exposure and increased lead generation.
• Plan and execute company rebranding strategy through online channels.
• Write content for brochures, website, blogs and other marketing outlets.
• Manage and implement email marketing strategies for customer loyalty and retention.

• Results-driven social media marketing services.Custom content creation, strategic planning and marketing consultation.
• Engage with customers
• Drive traffic
• Convert leads

Logan, Utah, US

• Find new clients and develop business relationships via cold-calls, face-to-face contacts, networking, targeting and other unique sales approaches.
• Nurture client relations through conscious communication and strategic contacting.
• Create and apply retention strategies to maintain and grow current clients.
• Develop social media campaigns and content as well implement internet marketing strategies.
• Research, organize and present marketing data and brand positioning for clients and firm.
• Attend networking events to increase awareness of the firm and build a sphere of contacts.

• Consulted companies on strategies for growth, scaling, market penetration and start-up analysis.
• Developed questions, performed research and created presentations to provide viable solutions for clients and business owners.
• Suggested areas and methods of strategy implementation for long term growth and sustainability.
• Worked closely with professionals at Utah State University, top level business executives, investing firms and venture capital organizations.
• Served as a judge for entrepreneurial events and activities at the various business clubs of USU.

• Utilized customer service and communication skills to be a self-motivated and quality driven employee.
• Handled stressful situations and worked under pressure to meet quality and production quotas.

Minor, Portuguese

Marketing