Gary Arnold work email
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Gary Arnold personal email
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I’ve worked in marketing for over fourteen years, but I still consider myself a student of business and marketing.I’ve been fortunate over the years to experience many of the different sides of marketing, and it’s the variety that engages my passion every day.Over the years, my views on marketing have changed and evolved - and they will continue to do so. At this stage, there are several fallback principles and big takeaways for how I view marketing. • The foundation of all marketing is understanding your customer. • Based on the insights from your customer, marketing becomes the crafting and delivery of a compelling message.• Channels come and go, and industries rise and fall, but educating the market about how their situation can be changed because of your products/services is universal marketing. • Effective educational messages begin and end with the customer and are honest, authentic, and clear. • Metrics are essential - but are not an end goal in themselves. Metrics should guide and inform intuition and decisions, not make them. • The common language between sales and marketing is simple; new revenue. • There’s always a new hypothesis to test.Now, if you’ve read this far in my bio, congratulations! You’re probably an SDR trying to sell me something (no shame, but good luck). Or maybe a curious colleague or recruiter? Either way, it would be foolish of me to write this all out without giving the LinkedIn search algorithm some actual marketing keywords to scan in my profile. So here we go.I have been involved in the planning and execution of SEO, PPC, SEM, PR, ABM, DM, SMM, B2C, and B2B campaigns. (How do you like them acronyms?) I’m the jack-of-all-trades that thinks on his feet, runs in the sand (I may have made that one up), and learns on the go.I love data dashboards and am a HubSpot CRM aficionado. Demand Generation is the way of the future, and Demand Capture is a necessary cog in the wheel. I love content marketing (that’s really just marketing), and copywriting in general (though I still have a lot to learn). I’ve led, trained, and managed teams and find that to be one of the most enjoyable parts of my job.In short, marketing is awesome, and everyone should get into it - it’s good for business.
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Vp Of MarketingBaysoraLehi, Ut, Us
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Director Of MarketingFaircom Corporation Jun 2023 - PresentColumbia, Mo, Us• Analyzed all marketing channels and tactics to reduce spend and increase efficiency. Cut costs for some channels by over 50% while maintaining same ad delivery and lead production.• Developed and restructured mission, values, and core product messaging for the company brand and four distinct software products. Oversaw efforts to rebrand FairCom and its products into a more modern and UX-centric style.• Oversaw the internal development of a complete website refresh and content overhaul. Increased speed by 62%, reduced UX compliance issues by 94%, decreased bounce route by 15%.• Lead new event and conference tactics that resulted in a 60% increase in contacts generated and 100% increase in successful new meetings booked. -
Director Of MarketingExecutech Oct 2021 - Jun 2023South Jordan, Ut, Us• Promoted to Director of Marketing. Tasked with additional oversight into building a presence in new geographical regions.• Worked with the CEOs of newly acquired subsidiary companies to build out messaging, branding, and new marketing programs.↠ Launched an in-house agency program that has empowered smaller subsidiary companies to increase their marketing reach, including rebranding, client outreach, and lead generation.• Hired and trained a team of marketers to support the growing needs of the Executech brand across the Western United States as well as the marketing needs of subsidiary brands.• Developed additional analytical processes for lead, quote, and revenue tracking. • Grown educational messaging and content channels through regular podcasts, videos, webinars, and articles. • Partnered with vendor partners to build additional business opportunities and leads. ↠ Spearheaded partnership with Acronis and the Sacramento Kings to develop brand recognition, and vendor relationships. -
Senior Marketing ManagerExecutech Aug 2020 - Oct 2021South Jordan, Ut, Us• Promoted to Sr. Marketing Manager, built more analytical and process maturity into the department.• Developed a new channel-based marketing framework. Serves as the current roadmap for all marketing strategies to today.↠ Led to a 46% increase in leads and 15% YoY increase in revenue. • Developed robust CRM automation sequences and outbound campaigns.• Launched a new website and partnered with agencies to increase focus on SEO.↠ 63% YoY increase in organic traffic.↠ 92% increase in the number of keywords ranking in the top three spots. • Managed team to develop additional marketing channels including email marketing, content marketing, podcasts, social media, and events.
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Marketing ManagerExecutech Feb 2018 - Aug 2020South Jordan, Ut, Us• Promoted to Marketing Manager, and under the direction of the VP of Marketing, began overseeing all aspects of Executech’s marketing strategy, campaigns, tactics, and reporting. ↠ Developed more robust lead generation campaigns that lead to an 85% increase in marketing sourced leads during this time period. ↠ 100% increase in organic traffic over this time period. • Implemented data tracking, analytics, and KPIs for marketing and sales departments using Hubspot.• Lead the efforts to rebrand Executech to a more modern and relevant look. Defined the brand style guide, messaging, and positioning going forward. • Manage marketing and sales budget and ensure that marketing/sales activities are driving towards a relevant goal and stay within expected financial guidelines.
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Marketing Communications SpecialistExecutech Mar 2017 - Feb 2018South Jordan, Ut, Us• Developed new content strategy including blogging, videos, and social media.↠ Content from this phase still ranks in the top spots for SEO and generates over 3,000 clicks per month.• Launched new website and overhauled web presence.↠ Increased organic traffic by 25% in the first year, and increased leads by 50%.• Developed new branded collateral and messaging.↠ Increased brand recognition and presence throughout the local market.
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Marketing ManagerFluent Home Oct 2014 - Feb 2017Edmonton, Ab, Ca• Oversee all marketing for Fluent and subsidiary brands• Build brand presence and launch new company divisions and business development initiatives.• Supervise PPC & SEO campaigns to increase brand recognition and generate leads.• Implement advanced marketing software to engage potential customers, track brand reach and nurture leads.• Seek out new partnership and sponsorship opportunities to increase brand exposure while aligning the business with reputable companies and expanding its charitable mission.• Plan and track brand strategy implementation, marketing finances and sales. -
Social Media StrategistFluent Home Oct 2013 - Oct 2014Edmonton, Ab, Ca• Develop, execute and manage Fluent social media campaigns and strategies on all relevant social networks including, Facebook, Twitter, Google+, Pinterest, YouTube and Instagram.• Create and implement digital and traditional advertising strategies for greater brand exposure and increased lead generation.• Plan and execute company rebranding strategy through online channels.• Write content for brochures, website, blogs and other marketing outlets.• Manage and implement email marketing strategies for customer loyalty and retention.
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OwnerOutspoken Marketing Jul 2014 - Apr 2016Results-driven social media marketing services.Custom content creation, strategic planning and marketing consultation.• Engage with customers• Drive traffic• Convert leads -
Marketing And Business DevelopmentDuo Group Apr 2011 - Oct 2013Logan, Utah, Us• Find new clients and develop business relationships via cold-calls, face-to-face contacts, networking, targeting and other unique sales approaches.• Nurture client relations through conscious communication and strategic contacting.• Create and apply retention strategies to maintain and grow current clients.• Develop social media campaigns and content as well implement internet marketing strategies.• Research, organize and present marketing data and brand positioning for clients and firm. • Attend networking events to increase awareness of the firm and build a sphere of contacts. -
Business ConsultantNew Venture Consulting Group Sep 2011 - May 2012• Consulted companies on strategies for growth, scaling, market penetration and start-up analysis.• Developed questions, performed research and created presentations to provide viable solutions for clients and business owners.• Suggested areas and methods of strategy implementation for long term growth and sustainability.• Worked closely with professionals at Utah State University, top level business executives, investing firms and venture capital organizations.• Served as a judge for entrepreneurial events and activities at the various business clubs of USU.
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Market Research AgentOpinionology Sep 2010 - Jun 2011• Utilized customer service and communication skills to be a self-motivated and quality driven employee.• Handled stressful situations and worked under pressure to meet quality and production quotas.
Gary Arnold Skills
Gary Arnold Education Details
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Utah State UniversityPortuguese -
Western Governors UniversityMarketing
Frequently Asked Questions about Gary Arnold
What company does Gary Arnold work for?
Gary Arnold works for Baysora
What is Gary Arnold's role at the current company?
Gary Arnold's current role is VP of Marketing.
What is Gary Arnold's email address?
Gary Arnold's email address is ga****@****ers.com
What is Gary Arnold's direct phone number?
Gary Arnold's direct phone number is +180190*****
What schools did Gary Arnold attend?
Gary Arnold attended Utah State University, Western Governors University.
What skills is Gary Arnold known for?
Gary Arnold has skills like Social Media Marketing, Marketing, Marketing Strategy, Social Media, Sales, Public Speaking, Online Marketing, Market Research, Advertising, Customer Service, Management, Leadership.
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