I bring a lifelong love of trading card games and a deep understanding of the industry to drive our product innovation and brand identity. From ideation to development, I oversee the creation of our products, ensuring they meet the needs of collectors and players alike.My role spans both physical and digital product development, creative direction, and strategic planning. Our team works closely with external collaborators for design, marketing, and digital strategy, ensuring our brand remains fresh, user-focused, and market-leading. I am passionate about sustainable practices, actively exploring ways to incorporate them into our products and operations.Always eager to engage directly with our customers, I often participate in card shows, game nights and large tournaments to maintain an ear to the ground, ensuring Vault X continues to evolve with the market.

In 2005, I developed several web applications including mtgvault that enabled users to manage their card collections and utilise advanced deck-building tools to create, analyse, simulate, and refine decks for trading card games like Magic: The Gathering, Pokémon, WoW TCG, and Yu-Gi-Oh!Technologies: ASP.Net (C#), MSSQL 2008, HTML5, CSS3, JavaScript, jQuery, VS 2012, Windows Server 2008, IIS 7.5.

I have 15+ years of experience in online advertising. During my time at Serchen, I led the development team through three major redesigns and a complete re-write when the business upgraded to ASP.Net in July 2008.In 2009, I launched a brand new in-house banner-ad management system and complete CRM package, which became the base for all Serchen operations, used by the entire team on a daily basis.Technologies: ASP.Net (C# & VB), WebForms, MSSQL 2005/2008, HTML5, CSS3, JavaScript, jQuery, VS 2010/2012, Git, Windows Server 2003/2008, IIS 6/7.5, ASP Classic.

I built websites. I used my passion for clean and modern front-end development techniques to build the best experiences that I could. I loved working alongside intelligent, creative people in order to provide a complete service to both new and existing clients alike.

During my time at NetPivotal, I played my part in the redesign and continual development of the company's website. I got a lot deeper than just the top-level website though; often working on the custom web hosting setup that was spread across an array of dedicated servers.I had previous knowledge of Unix-based web hosting before joining NetPivotal. I was able to bring this experience to the team and was always able to give a fresh outlook on things. I learnt a great deal about the Microsoft tech stack whilst at NetPivotal, quickly picking up a wide range of new skills.Technologies: PHP, MySQL, HTML, CSS, JavaScript, jQuery, Windows Server, Linux (multiple flavours), WorldPay, Plesk, cPanel.