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Hōʻike ʻAna ("Hō-ee-kay-ah-na" Hawaiian for “Revelation”) Consulting is a strategic advisory firm offering guidance in sales & marketing strategy, technology & tools, organizational structure, and channel design. Clients include early and mid-stage start ups in addition to well-established brands who want to grow their revenues in a scalable, repeatable and customer centric manner.I founded Hōʻike ʻAna Consulting with a mission to help customers easily understand the value that my client’s products & services deliver. I not only create strategies but am also deeply hands-on in their execution and iteration, something I believe to be critical to the success of any strategic effort.Noteable Engagements:• Restructured the Sales & Marketing efforts of a Series B SaaS platform serving the SMB space, resulting in a 77% reduction in CAC and a 253% increase in Conversion Rate, significantly accelerating recurring revenue.• Led a holistic re-marchitecture for a PE backed multi-national payment processor whose capabilities had grown beyond their positioning. Resulted in increased win-rate, ARPU and subsequent revenue acceleration.

Accountable for the creation and leadership of a global Product Marketing function focused on the needs of PayPal’s 25M+ merchant customers. In this role I built and led a matrixed, globally dispersed function/team responsible for customer needs analysis, value proposition, messaging, positioning and GTM Strategy for PayPal’s merchant & partner deployed products, representing the majority of PYPL revenues.• Ideated, codified, and drove the creation of the PayPal Commerce Platform, consolidating a diverse portfolio of individual products into a cohesive platform structure and resulting in a 79.5% increase in cross-product adoption.• Created PayPal's Voice-of-the-Merchant tool, increasing documented feature requests by 327% and directly aligning Sales and Product by capturing real time, merchant specific needs and distilling them into actionable roadmap priorities.• Led the cross functional group responsible for the full redesign of paypal.com, consolidating 7 acquired brands into a cohesive platform narrative and delivering a 51% increase in self-service sign-up / 714% increase in sales-inquiry.

CardTapp is a SaaS platform serving on the needs of the legacy financial services sector. Accountable for the P&L, strategy and execution of the organizations sales, marketing, business development and corporate development/fundraising.• Drove a 98% increase in ASP/Seat increasing MRR, CLTV and CLTV:CAC Ratio by evolving a transactional sales model to a value based, solution selling model.• Owned channel, structure, role definition and execution across 4 distinct teams and mentored my leaders to optimize and grow their business functions.

P&L responsibility for the PWS division including product portfolio, go to market, and a seven-figure advertising budget delivering positive ROAS.• Accelerated PWS to become the fastest growing division within GoDaddy (74% YoY). • Ideated and built a net-new sales & marketing model, increasing lead flow (300%), lead quality (150%) win-rate and enabling accurate measurement of ROAS and sales rep efficacy.

Recruited as a key leader and driver in the creation of hibu’s new Digital Business Unit. Accountable for definition, creation and delivery of hibu’s web presence product suite across 6 markets (US, UK, ES, AR, CL & PE) leading a globally dispersed team of >50 Product Management, Engineering, Product Marketing and UX professionals.• Grew Web Presence product suite Revenue from $0 to $100MM ARR in <1 year.• Launched 3 products in <1 year from conception through launch.

Accountable for goal attainment of ~$1B transacted volume overseeing a team of >20 Sales, Account Management & Sales Support professionals. Identifying critical, product gaps/blockers to growth, my team created a merchant council, documented merchant needs/problems, and authored the 6 Pager (business case) for the creation of a completely new platform, Amazon Pay.• Exceeded growth targets - 71.6% YoY (‘11 vs. ‘10) and 60.9% YoY (’12 vs ’11).• Created automated Customer Lifecycle Marketing process resulting in a 27% increase in cross-product adoption of Amazon Services offerings (Payments, Marketplace, Fulfillment, Product Ads & Webstore).• Owned the creation, strategy and execution of Amazon Pay’s annual GTM plan (OP1/OP2).