A leader at the premier regional sports network in the country, overseeing the marketing, advertising / affiliate sales promotion, and public relations functions while collaborating with two of Boston's most iconic professional sports franchises - Boston Red Sox (MLB) and Boston Bruins (NHL).Through strategic and consistent PR efforts, enhanced the network's reputation and raised awareness of the network’s brand to both the consumer and business news media resulting in Forbes naming NESN one of the 10 most valuable sports business brands in the world for 6 consecutive years.Served as lead contact for the network's high-profile on-air talent, managing requests from media, sponsors, and charities to ensure that every partnership was compatible with the NESN brand. Developed strategic multi-platform marketing and PR campaigns for the network's programming initiatives including several sub brands, products, and shows which successfully made NESN one of the highest rated regional sports networks in the country.Collaborated daily with advertising sales team to increase brand awareness and enhance business opportunities by developing, pitching, and managing through fulfillment over 20 customized consumer promotions and events per year for key national and local accounts including Southwest Airlines, Coors/Miller Brewing, Franklin Sports, Berkshire Bank and many more.Conducted in-depth Nielsen ratings research to analyze viewer preferences, trends, and viewership habits. Created detailed and customized reports that guided decisions made by senior executives and ownership.