Gary Barker

Gary Barker Email and Phone Number

Director of Product Management: Lending, Deposit, and Payments (Consumer, SB and Commercial) @ Hudson Valley Credit Union
Clarence Center, NY, US
Gary Barker's Location
Clarence Center, New York, United States, United States
About Gary Barker

Gary Barker is a Director of Product Management: Lending, Deposit, and Payments (Consumer, SB and Commercial) at Hudson Valley Credit Union. Colleagues describe them as "Gary and I made great things happen at First Niagara in large part because of Gary’s knowledge and expertise. He is in command of his portfolio and understands his product set, customer base and market opportunities as good as anyone I’ve seen. He was great to work with and would always captivate a team or group whenever he interjected. It was a pleasure working with Gary! " and "Gary Barker's breadth of experience across consumer and business banking, coupled with his ability to identify opportunities has led to tremendous improvement of the products he manages. Always forthright, Gary tells it like it is. His honesty and direct approach helped motivate our organization to change and improve. Gary has created several industry-leading deposit and loan products and pushed them through every phase of design, development of business requirements, obtaining… Show more"

Gary Barker's Current Company Details
Hudson Valley Credit Union

Hudson Valley Credit Union

View
Director of Product Management: Lending, Deposit, and Payments (Consumer, SB and Commercial)
Clarence Center, NY, US
Website:
hvcu.org
Employees:
827
Gary Barker Work Experience Details
  • Hudson Valley Credit Union
    Director Of Product Management: Lending, Deposit, And Payments (Consumer, Sb And Commercial)
    Hudson Valley Credit Union
    Clarence Center, Ny, Us
  • Bank Of America
    Senior Vice President, Small Business Lending Strategy
    Bank Of America Sep 2022 - Present
    United States
    • Manage the execution of Small Business strategy formulation, initiatives, and insights.• Support Line of Business partners in driving strategy and integrating delivery to ensure growth objectives are achieved.• Drive decisions, process changes and investments based on complex market insights and business strategy.
  • Webster Bank
    Small Business Banking Manager, Svp At Webster Bank
    Webster Bank Mar 2021 - Oct 2022
    Southington, Connecticut, United States
    • Built newly defined Small Business Banking unit to support small businesses with sales revenue up to $2M.• Manage Small Business Banking team within the Webster footprint.• Partner with leaders from all channels that support small business including Banking Centers, Call Centers, Digital Banking and Business Banking to ensure best-in-class client experience.• Work with internal and external partners to assure cohesiveness within the team including maintaining products, marketing… Show more • Built newly defined Small Business Banking unit to support small businesses with sales revenue up to $2M.• Manage Small Business Banking team within the Webster footprint.• Partner with leaders from all channels that support small business including Banking Centers, Call Centers, Digital Banking and Business Banking to ensure best-in-class client experience.• Work with internal and external partners to assure cohesiveness within the team including maintaining products, marketing, Learning and Development, Human Resources and processes needed to support team goals.• Monitor performance to goals and provide coaching as needed to optimize performance.• Manage the incentive process to align compensation with performance.• Provide quarterly earnings call narrative and KPIs• Built a high performing team of Small Business Bankers through effective hiring and retention tactics.• Manage balance sheet and P&L for the Small Business Banking Line of Business.• Lead a team of internal partners to support the implementation of a digital credit application for the automated scoring channel.• Small Business Integration team member for the Sterling/Webster merger. Show less
  • Webster Bank
    Product Line Strategy Manager, Business Banking, Vice President
    Webster Bank Jul 2016 - Mar 2021
    Southington, Connecticut, United States
    • Leadership team member for Business Banking Line of Business.• Identified and implemented product strategies to support businesses with sales revenue of $30M and less.• Product scope included business lending, deposits, merchant processing, business credit cards and payroll.• Digital loan application SME and project team member.• Developed and implemented standard business lending pricing for transactions of $250k or less.• Developed products and influenced processes to… Show more • Leadership team member for Business Banking Line of Business.• Identified and implemented product strategies to support businesses with sales revenue of $30M and less.• Product scope included business lending, deposits, merchant processing, business credit cards and payroll.• Digital loan application SME and project team member.• Developed and implemented standard business lending pricing for transactions of $250k or less.• Developed products and influenced processes to acquire and deepen business relationships.• Provided thought leadership on delivering the “Cash Flow” conversation through content and by channel (onboarding).• Worked with other internal product groups, cash management and online-banking areas to develop shared goals.• Delivered change while adhering to the highest standards of the internal “Risk” culture of the Bank.• Continually monitored competitive pressures in the industry and performed gap analysis (including non-Bank providers). • Presented strategies to drive growth and improve the client experience to Senior Level Executives.• Worked with Marketing and Training to deliver the Business Banking product vision.• Managed vendor relationships.• Managed teams, both direct reports and internal partners.• CBA Small Business Committee member.• 2019 Winner’s Circle Recipient. Show less
  • First Niagara Bank
    Director Of Small Business Product Development, First Vice President
    First Niagara Bank Mar 2012 - Jun 2016
    Buffalo/Niagara, New York Area
    • Managed all products for the Small Business Line of Business including Commercial Loans, Business Checking, Business Savings, Business Credit Card and Fee Revenue.• Developed new loan and checking products and recommended pricing and structure enhancements to drive revenue.• Created and updated Plan and Forecast for all Small Business products.• Developed pricing for Commercial loans including approve/decline strategies and fee exceptions for all products including… Show more • Managed all products for the Small Business Line of Business including Commercial Loans, Business Checking, Business Savings, Business Credit Card and Fee Revenue.• Developed new loan and checking products and recommended pricing and structure enhancements to drive revenue.• Created and updated Plan and Forecast for all Small Business products.• Developed pricing for Commercial loans including approve/decline strategies and fee exceptions for all products including savings.• Built strategies and tactics to drive units, balances and fees.• Led process improvements to enhance sales and client experience.• Developed and managed financial reporting.• Managed content and created playbooks to support product launches and sales/marketing campaigns.• Partnered with internal teams to successfully integrate solutions into the banking processes through sales, underwriting, origination, servicing, and compliance.• Developed and presented business cases to support strategic initiatives.• Facilitated and approved marketing campaigns including acquisition, cross-sell and retention.• Managed third party partnerships with First Data and ADP.• Identified and performed third party due diligence concerning alternative lending partners. Show less
  • Fifth Third Bank
    Senior Product Manager, Vp, Commercial Credit
    Fifth Third Bank Jan 2008 - Mar 2012
    Cincinnati, Ohio, United States
    • Managed commercial credit product portfolio for the Business Banking Line of Business.• Recommended product enhancements and new product development to drive revenue.• Performed client segmentation analysis and implementation.• Engaged sales force and other stakeholders to identify and implement revenue-generating opportunities.• Led process improvements to facilitate sales and client experience.• Developed and managed financial reporting.• Managed content for all… Show more • Managed commercial credit product portfolio for the Business Banking Line of Business.• Recommended product enhancements and new product development to drive revenue.• Performed client segmentation analysis and implementation.• Engaged sales force and other stakeholders to identify and implement revenue-generating opportunities.• Led process improvements to facilitate sales and client experience.• Developed and managed financial reporting.• Managed content for all training and communications delivered to sales force regarding commercial credit products and corporate initiatives.• Partnered with internal teams to successfully integrate solutions into the banking processes through sales, underwriting, origination, servicing, and compliance.• Facilitated and approved marketing campaigns including acquisition, cross-sell and retention.• Advised executive management.• Primary LEAN architect for the banks’ commercial lending end-to-end initiative to optimize business lending for transactions $1M and less.• Managed pricing of all Commercial Lending products. Show less
  • Keybank
    Product Line Manager, Vp, Business Banking Deposit
    Keybank Apr 2006 - Dec 2007
    Cleveland, Ohio, United States
    • Managed Commercial checking product portfolio.• Recommended product enhancements/strategies to drive revenue.• Forecasted balances and new business volume of portfolio.• Partnered with marketing and sales to meet revenue projections.• Supported Corporate initiatives for compliance requirements and sales process design.• Completed analysis on current product offerings and recommended strategies to retain current and acquire new clients.• Portfolio consisted of multiple… Show more • Managed Commercial checking product portfolio.• Recommended product enhancements/strategies to drive revenue.• Forecasted balances and new business volume of portfolio.• Partnered with marketing and sales to meet revenue projections.• Supported Corporate initiatives for compliance requirements and sales process design.• Completed analysis on current product offerings and recommended strategies to retain current and acquire new clients.• Portfolio consisted of multiple checking products with over 2.5 billion dollars in balances.• Content expert for training materials concerning business products.• Business Banking product lead for acquisition integration. Show less
  • Keybank
    Senior Product Manager, Vp, Commercial Credit
    Keybank May 2001 - Apr 2006
    Cleveland/Akron, Ohio Area
    • Recommended/supported the Corporate Bank and Business Banking on product initiatives as needed. • Created and implemented the Commercial Mortgage program.• Reached agreement and rolled-out SBA Express product for Business Banking.• Created Overnight LIBOR index for Commercial Bank.• Developed SBC1 application for SBRMs• Participated in Cross-sell, Acquisition and Direct Marketing campaigns to drive traffic and conversions.• Implemented Small Business Tiered Pricing… Show more • Recommended/supported the Corporate Bank and Business Banking on product initiatives as needed. • Created and implemented the Commercial Mortgage program.• Reached agreement and rolled-out SBA Express product for Business Banking.• Created Overnight LIBOR index for Commercial Bank.• Developed SBC1 application for SBRMs• Participated in Cross-sell, Acquisition and Direct Marketing campaigns to drive traffic and conversions.• Implemented Small Business Tiered Pricing. • Developed and implemented Anti-Tying Training – Deposit Aggregation.• CDB Training – How to recognize the Community Development Purpose loan.• Led ALS Fee clean-up. • Small Business Commercial Auto Product.• ACH utilization project.• New product development and implementation.• Portfolio maintenance.• Recommended and implemented pricing strategies for Business Banking credit products. Supported the field with pricing and structure recommendations as needed. Extensive experience working with Treasury and KEIS groups to understand FTP and how it impacts credit products. Show less
  • National City Bank
    Direct Marketing Segment Manager
    National City Bank May 2000 - May 2001
    Cleveland/Akron, Ohio Area

Gary Barker Education Details

Frequently Asked Questions about Gary Barker

What company does Gary Barker work for?

Gary Barker works for Hudson Valley Credit Union

What is Gary Barker's role at the current company?

Gary Barker's current role is Director of Product Management: Lending, Deposit, and Payments (Consumer, SB and Commercial).

What schools did Gary Barker attend?

Gary Barker attended Baldwin-Wallace College.

Who are Gary Barker's colleagues?

Gary Barker's colleagues are Gregory Mazure, Christopher Davino, Keri Van Tassel, Daniel Wallace, Amia Wilson Walker, Beth Shaughnessy, Andrew Jones.

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