Bartelings was incorporated to provide discerning travel companies access to extensive expertise and knowledge to support their growth plans. This can be in product development - the business speciality is developing and operating tours by privately chartered aircraft - in sales and procurement negotiations and marketing planning and execution.www.bartelings.com

Developing Marketing Strategies and Plans for Captain's Choice in its core market of Australia as well as in New Zealand and the UK - in conjunction with our UK Manager. Research and develop other suitable International Markets.

During my 10 years with Captain's Choice I have become intimately involved in their flagship program of touring by Private Jet. The very first tour every operated by Captain's Choice was a tour of Asia and Africa by privately chartered Qantas Boeing 767 in 1994. This tradition continues today although we now charter 747's for the same purpose.From the UK we started to experiment with smaller aircraft, initially 757's and later on Airbus A319's. Whilst in the UK, and later in Australia, I was involved with a wide range of aspects concerning these style of tours. In particular my experience includes:-- Itinerary development- Marketing Strategy development and implementation- Consumer and industry presentations- PR and journalist liaison as well as familiarisations- Costing/pricing- Aircraft sourcing and evaluation- Crew training- Custom and Immigration access negotiations- On tour Management

Appointed to further develop all Captain's Choice activities in the UK and take a leading role in the development of tours by Private Jet.

My role was to introduce Captain's Choice in the UK Market. Until this time Captain's Choice was only sold in Australia and New Zealand. Growing the geographical reach of these unique tours was seen as an important strategy. It was at the same time that I was asked to develop a much higher profile for the APT brand in the UK in particular and to grow, develop and nurture this brand with direct consumers.

• Working directly with a team of 18 people generating an annual revenue of approximately AU$30 million in the UK and Europe• Responsible for the success of APT and a number of APT owned or associated companies in the UK: Captain’s Choice, Golden Eagle Luxury Trains and Noble Caledonia• UK APT representative for Golden Eagle Luxury Trains at its monthly management meetings and biannual board meetings• Liaising on behalf of APT and Captain’s Choice, with APT Group’s minority investment, Noble Caledonia in London• Working as a member of the APT executive team with responsibility for business review and strategic direction• Working as a member of APT’s senior executive forum, a succession program identifying synergies and initiating leadership development• Preparing and implementing sales and marketing strategies following an annual week long sales and marketing conference with the full team, discussing and agreeing priorities, setting goals and agreeing and distributing actions• Analysing monthly financial performance • Determining annual budget for review by the UK business units for which I was responsible• Preparing cost centre budgets and reviewing these on a monthly basis• Leading, motivating and providing direction to a large cross-operational team some of whom were non-office based• Managing staff development and performance, including performance appraisals and training• Participating in strategic planning and decision making at Group level when the different business units discuss and determine their three to five year plans• Acting as the UK/Europe-based APT official spokesperson with wholesalers, agents, tourism boards and the media• Negotiating at all levels with trade product distribution partners• Cultivating senior trade customer and industry relationships and developing business, including acquisitions and partner leverage, in the UK, Europe and South Africa