Gary Batchelor Email & Phone Number

Richmond, IN

• Offering a full line of strategic marketing support services. Providing objective direction for development of effective solutions, messaging, and content. Lead and work with internal sources to set strategy and goals.
• Recent clients in media production, hotel development and management, hospitality and service industries, computer-assisted business and research services.
• Designed and executed survey research for evaluation of a $150,000 Homeland Security grant for a large metropolitan school district. This program assessment ensured that the second largest school system in the state.
• Evaluated customer perceptions, motivators for support and referrals, and marketing mix for a large regional social services agency that offered more than 260 programs in 115 communities. Recommended enhancements to.

Richmond, IN

• Provided leadership and management of all company marketing functions for industry and targeted markets. Managed product launches, competitive analysis and general sales support. Defined and launched marketing programs.
• Created first integrated strategic marketing plan, managed product lifecycle and marketing campaigns. This was a critical time for content development and expansion of services to differentiate from a state-controlled.
• Planned and conducted online marketing research to develop innovative solutions toward customer retention, growth, loyalty and motivation.

Springboro, OH

• Addressed business, marketing and research needs as a contract consultant in both public and private sectors.
• Contract Research Associate with a Midwest-based research and evaluation services organization. Design and direct research projects for local, state, and regional organizations. Providing research, brand strategy.

Miamisburg, OH

• Monitored the customer and competitive landscape, identifying relevant market and customer research needs. Led, engaged, mobilized and motivated multiple teams to accomplish goals. Served more than 50 LNG offices.
• Enriched effectiveness of corporate sales training through tracking market trends, competitor analysis, brand strategies, and new product development. Identified and monitored KPIs. Created and facilitated market.

Miamisburg, OH

• Adapted to internal research needs to benefit strategic marketing, pricing and product development changes.
• Created first online customer panel to define requirements for increasing migration of transactions to new, value-added website. Reduced time and cost of research, brand awareness, product content development and.

Indianapolis, IN

• Key driver in Strategic Planning & Marketing processes for B2B and B2C. Significantly improved marketing results through custom research and analysis to stimulate CRM programs. Formed and operationalized marketing.
• Increased marketing effectiveness through improved brand equity and positioning, product image and bundling. Expanded marketing research function in support of executive management during tenure with 380% growth in.
• Established and maintained research to direct CRM and Customer Experience programs across multiple platforms, including multiple call centers (700+ reps) and transactional corporate website.

Indianapolis, IN

Accountable for management of customized primary research worth over $2MM in revenue from clients in both service and CPG industries. Maximized efficiency of research process as primary point of contact.

Indianapolis, IN

Established research design, methods and consultation to internal and external clients. Staffed, trained and coached staff of six market research professionals in data processing, tabulation and statistical analysis. Identified and analyzed consumer, product, and market characteristics to expand into new markets and increase market share. Conducted.

Ma, Sociology

Activities and Societies: Research Assistant: Hispanic Under-count in the U.S. Census Teaching Assistant: Sociology of WorkTwo-Year.

Ba, Sociology

Activities and Societies: Undergraduate Sociology AssociationFour Year Academic State Scholarship.

High School Diploma, Academic

Activities and Societies: National Honor Society, Ecology Club, Chess Club, BandAcademic curriculum. National Honor Society, Who's Who.

Public School, Academic Courses

Activities and Societies: Band, Library AssistantLibrary Assistant, Band, International Student Festival, UNICEF