Gary Brook Email & Phone Number

Manchester, England, Gb

Managing and developing Onlinehomeshop.com the ecommerce site of Pin Mill Textiles.overseeing ecommerce operations and marketing activities including; Email, social & paid media Key Responsibilities:Leading a in-house E-commerce/CMR team and an external advertising consultants to drive online salesROI reporting and regular tracking of performance trends using Google Analytics, implementing and reporting on aggressive growth targetsCreation and maintenance of trade/promotional/content calendarsIdentifying improvements and overseeing priority for website developmentLeading marketing campaign strategy and working on customer retention strategies across Email, social, outreach and paid mediaReviewing various social media reporting tools to improve business performanceApproving of both online and offline promotional material designEnsuring brand vision is in line, overseeing all marketing, attending photoshoots and assessing email design and production

Manchester, Gb

Taking my learning from my Role in the Conversion Rate team I have helped shape, build and lead a new team focusing on product merchandising across the wider department store brands [Jd Williams & FashionWorld], including greater focus on product sequencing and categorisation and third-party merchandising tools such as & Rich Relevance

Manchester, Gb

Manchester, Gb

Part of the NBrown Group, JDWilliams is leading internet and catalogue homing shopping company, aiming to help customer find clothes that fit to flatter no matter their age, shape or size.Duties and Responsibilities:User Experience Audit - Providing ongoing insights on the customer journey and assessing and rectifying any “pitfalls” in the consumer journey Navigation Optimisation – Understanding how different consumer shops and focusing on implementing different strategies for each of these navigation habits. Product Sequencing – Working with the merchandise department to produce seasonal and promotion product sequencing strategies to ensure that the most relevant and ultimately the highest converting product is appearing highest up in browse. Data Analysis – Weekly reports on topline metrics including; Top Landing & Bounce pages, Top Search, Top Categories & KPI by Device types. Online sales support Aiding the Online Sale team with optimisation insights to improve conversion of editorial/creative pages. Publishing browse page creative via the Endeca Experience Manager software Building links to key promotional product refinements

Mountain View, Ca, Us

Google Squared is a programme working in partnership with Impact International that aims to supply individuals with skills and knowledge to become Digital marketing leaders.The 6 weeks course comprises of a number of inspirational industry speakers, toolbox sessions and project based work spanning the digital landscape, including but not limited to; Google Analytics, Trends and Adwords. We also completed an introduction to Coding.The Squared mission is to "Empower the next generation of leaders to drive the industry revolution"

The Summer School is a week-long introduction to marketing and takes the form of a residential course at the Institute of Direct and Digital Marketing. The course consisted of: • A visit to a top London marketing agency, gaining a great insight into how the industry works.• Tackling a live marketing brief set by Havas EHS. • Seminars from key players in the industry on topics including; "Creating the Big Idea", "Big Data", SEO, Direct Marketing for Fundraising, The importance of Consumer Experience and the power of story telling • Attending an industry networking event at a prestigious London venue where Rory Sutherland presented.

Lincolnshire, Il, Us

Full time Internship, sitting within the product marketing team, gaining experience in a wide range of B2B marketing tasks, such as Pricing, Data Analytics, Market Research &Product launches.In addition to completing two internship group projects of a Customer service ‘Reverse Mentoring’ to the Board of Directors and a community relations charity fundraising event.

Sheffield, South Yorkshire, Gb

Working Part time alongside the Marketing Manager, gaining hands on experience with all types of marketing duties including; Design work, Press Releases, Web Editing, Market Research, Media Proofing & Data Administration