Gary Simms Email & Phone Number

A sales, marketing and supply chain management consulting company. Oversee all brand and item development for each account, while managing staffing, processing, adjacencies, alignment, and workflow. ❖ Hire, manage, and direct in-house sales teams in order to provide an optimal experience for every customer and client. This is backed up with sales tools, goal setting, and performance feedback to ensure progress and exponential growth. ❖ Source process integration with supply chain – both nationally and internationally. ❖ Manage direct customer relationships which include buying team, replenishment, traffic, transportation, accounts payable/receivable, compliance, product development, and brand management. ❖ Coordinating all activities and monitoring operational efficiencies within sales, customer support, customers, suppliers, 3rd party independent sales agencies, and other functional areas and/or vendors.

Arlington, Texas, Us

Recruited to develop, design and create an extensive product line and a focused marketing-sales strategy for a new furniture and lighting division called FG Home. The product was sourced in China and Indonesia and included solid reclaimed hardwoods, mahogany and teak. This line boasts over 500 items including accent furniture, wall décor, lighting and a custom outdoor furniture line. ❖ Hired an independent sales organization that would cover the top 100 furniture and national retailers. ❖ Developed private labeled products for key retailers including Bed Bath & Beyond, Sam’s Club and Costco.

Recruited to corporate senior-level position directing, hiring and training a 4-person customer service team. Hired and trained 6 independent sales representatives to pioneer the West Coast. Established processes for direct import programs including checklists, product, pricing and gross margins. Organized, planned and conducted weekly accountability meetings to monitor sales goals, handle high level customer issues and ensure the order pipeline was on track to meet company sales objectives. Directed and managed Wal-mart.com and traveled extensively. ❖ Managed and insured gross margin goals were met at the item and account levels. ❖ Established goals and processes for gaining key regional and national accounts. ❖ Directed rapid market entry and sales results.

Mineola, New York, Us

Recruited to senior-level position directing, hiring and training 25 independent sales representatives in 18 states and Canada. Developed sales and marketing plans for each territory, which included state specific volume and revenue objectives by product, territory and key accounts. Provided daily strategic direction and sales leadership, which caused growth in market share, new customers and new market retail channels. Traveled extensively. ❖ Managed the sales cycle including identifying opportunities and conducting analysis. ❖ Provide professional expertise and support for the Sales function of the organization. ❖ Contributed to the success of the organization through application of the sales team’s expertise.

Recruited to senior-level position directing the entire sales function, overseeing 10 in-house key account managers and national sales team of 20 independent sales reps. Provided strategic direction and sales leadership to grow sales and market share. Traveled extensively and participated in sales calls. ❖ Top ranked for performance and exceeding quotas. Increased total sales 67% despite a declining market, adding $6M in revenue. ❖ Noted for generating $4M in business from new customers. ❖ Opened the East Coast market by premiering product line at major trade show in Atlanta, which immediately generated $500K in new revenues. Set up and merchandised the entire show, which is now a feature event. ❖ Restructured sales force to build significant East Coast presence; hired, trained, and managed outside sales representatives, organized sales territories and quotas, and managed sales forecasting. ❖ Increased sales performance by training staff in sales best practices including Prospecting, Qualifying, Presenting Product Features & Benefits, Overcoming Objections and Closing Techniques.

Recruited to develop new accounts nationally and internationally working with large product line of 4,500 SKUs. Pioneered all accounts, capturing business with top retailers, including Wal-Mart.com, Target.com, Lowe's, QVC, and Home Depot.com. Managed and transformed product line offerings with customers in China. ❖ Consistently ranked #1 for Performance. ❖ Earned Sales Employee of the Year and the Highest Sales Increase Award for delivering a 35% increase in sales. ❖ Propelled sales revenue to new levels through establishment of overseas proprietary showroom adding a significant sustainable new revenue stream. ❖ Achieved 35% overall sales increase with big name specialty retailers Home Depot EXPO, Sears, The Great Indoors, and Robert's Craft; exceeded all targets.