RevelOne is a specialized marketing recruiting and strategy firm that helps companies find the right marketing talent to unlock their potential. We’re a team led by former CMOs, with a deep understanding of the nuances of marketing, which means we know how to critically evaluate a candidate's true capabilities and be a more effective search partner. Leaders at innovative tech companies such as Lyft, Stitch Fix, Everlane, DigitalOcean, and Zuora, have trusted us to turn their marketing goals into actionable talent plans. We provide the highest quality search across all levels using a transparent, analytical, and collaborative approach to finding and closing the best candidates for our clients. Learn more about RevelOne at revel-one.com

Craftsy (backed by Foundry Group) is an ecommerce and education company for passionate enthusiasts. Launched a department of 30 people responsible for developing and executing category strategies, including course portfolio analysis, customer segmentation, pricing and merchandising. Oversee execution of category strategies across Marketing, Business Development and Production. Developed strategy for new category expansion and successfully executed go-to-market plans for our first verticals outside of the core craft market including photo, gardening and woodworking

Coupons, a Greylock company, is the leader in online and mobile coupons. Responsible for building the brand, plus acquiring, developing and retaining customers more effectively through integrated multi-channel campaigns. Grew revenue by scaling all major channels (i.e., affiliate, SEM, social, TV, email and display) and optimizing the spend by allocating acquisition costs commensurate with LTV. Developed company’s first brand strategy, which identified new customers segments as well as sharpened our understanding and ability to serve the core audience. Improved efficacy of tens of thousands of affiliates by renegotiating our deal structures, better deploying our account management with higher potential partners and increasing compliance with our brand guidelines. Identified opportunity to increase our addressable audience and margins with ecommerce coupons. Secured the funding and led execution of a strategy that produced a meaningful new revenue stream.

AgilOne is a Sequoia-backed marketing company whose technology helps clients develop more profitable customer relationships using advanced customer intelligence and predictive analytics. Responsible for overall P/L, including all strategic, marketing, sales, finance and HR initiatives. Scaled business by growing team to 50 people, creating a streamlined organizational structure, focusing on more repeatable work and managing cash effectively. Led all sales and marketing efforts including product positioning, sales collateral, tradeshow presence and online lead generation efforts.

SendMe Mobile is a profitable mobile media company with over $100 million in revenue and the broadest portfolio of lightweight mobile entertainment products available in the US. Led all strategic partnerships including marketing, distribution and content licensing.

Created and managed Seller Onramp program, an integrated set of marketing initiatives designed to acquire and develop new business sellers on eBay. In first year, Onramp acquired 40,000 businesses who transacted over $385 million in gross annual sales on eBay resulting in $34 million in incremental revenue. Achieved 275% ROI from programs and received Business Impact Award from the President of eBay, Jeff Jordan, for impact and innovation. Managed a 100 person department including hiring, training and developing organizational structure. Responsible for a $3 million dollar budget for multi-channel marketing, including online direct response, offline marketing and telesales efforts.

Managed P/L of eBay’s Electronics Business, including strategic, marketing, PR and business development efforts. Increased annual sales by 1,600% during tenure to $800 million by identifying growth opportunities through structured analysis of the marketplace and deep industry understanding. Improved the quality of products by shifting our seller mix from consumers to businesses and establishing relationship with industry influencers such as the CEA. Ran CEO-level business development meetings at CES with Meg Whitman, and industry leading electronic retailers. Increased buyer traffic by targeting mainstream consumers through developing innovative merchandising programs, managing vertical print campaigns and serving as eBay’s PR spokesperson.

Led audit and financial consulting teams on various client projects including benchmarking and valuation studies. Developed strong analytical skills that built the foundation for my measurable/ROI-driven approach to marketing. Managed 15-person team to audit leading international chemical manufacturer. Benchmarked client’s cost structure versus leading competitors and identified opportunity to reduce legal costs by 20% via improved quality control in their manufacturing process.