• Developed, implemented and managed all Purdue OTC health care professional/consumer/patient marketing brand positioning, objectives, strategies and tactics including Senokot®/Senokot-S®, Colace®, Peri-Colace®, Slow-Mag®, Betadine® First Aid/Hospital/Veterinary and Betasept® products resulting in sales growth & profitability. Accountable for P&L management/results.• Planned, developed and executed traditional and non-traditional social media promotional programs in collaboration with internal and external resources.• Created OTC Brand Business Units (BBU) accountable for all brand activities ensuring collaboration with cross functional leaders such as Corporate Compliance, Finance, Law, Manufacturing, Managed Markets, Medical, Regulatory, National Accounts and Packaging to create and implement innovative promotional programs.• Hired and managed advertising agency responsible for creating/implementing TV, print and electronic promotional programs. • Co-led Marketing Working Group (MWG) on Rx product licensing opportunities; represented marketing within Product Assessment Group (PAG) conducting due diligence for each in-licensing opportunity; presented commercial opportunities to Executive Committee.• Actively worked with sales force developing promotional plans/materials/meeting workshops, etc.• Managed a team of five (exempt/non-exempt) marketing professionals.

• Directly managed all marketing related initiatives including coordinating national promotional programs with National Accounts Management team.• Consistently exceeded the OTC sales forecast and profitability goals through the efficient use of board approved resources, negotiated cost savings and value added services/ promotional activity.• Spearheaded the acquisition of Colace®, Peri-Colace® and Slow-Mag® Tablets. • Developed and executed presentations to all levels of management throughout the organization.

• Promoted Rx pain medications, Rx bronchodilators, OTC pain medications, feminine hygiene, first aid antiseptic/antimicrobial and antacids/gastro-intestinal medications consistently exceeding sales quota by building productive relationships with physicians, nurses, hospitals, pharmacists and wholesalers. Kept accurate records of all health care professional interactions on a daily basis.• Organized/executed speaker programs, in services, displays and medical seminars to promote prescriptions/OTC products within an assigned territory. • Managed retail pharmacy, national chain and drug wholesaler sales purchases and promotional activity consistently exceeding sales quotas.• Collaborated with national chain retail accounts to develop/execute account specific programs.