The role is responsible for leading the channel strategy across mobile, tablets, accessories and delivery of an annual sales plan that exceeds £1.2bn and spans B2B, e-commerce, Consumer channels. Responsible for leading and developing a highly-motivated sales team comprising of Channel Directors, Account Directors and National Account Managers whose accounts include; Dixons Carphone, Tesco, Sainsburys/Argos, Sky, John Lewis, Amazon, AO and Distribution partners.

Responsible for leading the day to day trading performance for the Prepay and Mobile Broadband business across Vodafone UK, for both Direct and Indirect channels with revenues exceeding £300mOwnership of the Prepay and Mobile Broadband customer acquisition, retention strategy and forecasting with a base of 3m customers, The roles responsibility extended to managing an acquisition budget of £60m and ensuring efficient utilisation. This required a high degree of balancing the differing cost of acquiring customers, by channel vs. the revenues, tenure, costs, for those acquired customers, deliver for Vodafone. Accountable for delivering a competitively priced product portfolio, across the Direct and Indirect business resulting in increasing market share by 11ppts from May 12 Led the Prepay 2G, 3G & 4G customer strategy, ensuring buy in at Board level and alignment with the technology department

Responsible for leading the day to day relationships with tier 1 manufacturers across the Carphone Warehouse Group (who operated in 8 European Countries), reporting to both a Group and UK Senior Management teamResponsible for negotiating commercial terms which are valued in excess of €100mSuccessfully negotiated market leading pricing/propositions across the GroupInstrumental in securing £8m funding for a Category Captaincy agreement for 2 years and securing a commercial contract leading the ‘Go to market’ plans across all marketsNegotiated incremental commercial terms for 3 successive quarters with a tier 1 manufacturer leading to increased market shareRegular communication with directors, both internally and externally, taking ownership for driving the Group/UK agenda including driving engagement through Monthly/Quarterly business reviews at board level.Daily cross functional engagement across the business where daily conflict of department KPI’s need to be challenged to support/deliver manufacturer commercial terms

Successfully fostered relationships with new manufacturer to the UK Market and Phones4u launching the brand in the UK whilst delivering £3m investment in trade marketing.Responsible for negotiating increased funding in excess of £500k, whilst mitigating risk on stock exposure of £10m through successful negotiation of a quarterly terms framework, 3 weeks before the end of the quarter.Successfully negotiated amendment to a terms framework resulting in price protection that protects the business from price increases, valued at up to £2m p.a.Negotiated meaningful points of difference from competitors resulting in driving incremental business and market share.Secured time-to-market exclusive devices with manufacturers, repeatedly by demonstrating the value to manufacturer.Responsible for driving the market share on devices in- excess of 70%, on open market devices, by delivering best in class execution.Responsible for leading a 12 week rolling range, the rationale, decisions and presentation to the UK’s board and wider businessUtilising market trends and data to negotiate tactical activity that delivers incremental business for both the business and manufacturer.

A not for profit organisation where 50% of the profits are re-paid to it’s customers as non-public funds and the other 50% re-invested in the business. Category responsibilities for Consumer Electronics, Audio Visual, TV, Domestic Appliances and Large White Goods across all major brands including Samsung, Bose, Miele, Bosch.Responsible for leading and development of a Category Management team including Category Manager/s, Trainee’s Buying assistants and mentoring/development for Junior Category Manager/s.Responsible for the sourcing and leading the negotiation of all commercial aspects of the supplier relationships with a budget exceeding £50m pa.