• Managed ecommerce launch, expansion, and ongoing operations services for online sellers, facilitating marketplace entry and product expansion.• Collaborated with cross-functional teams to optimize sales growth strategies and navigate complex operating environments.• Achieved significant revenue increase and operational efficiency for clients through strategic marketplace channel expansion and product offering enhancements.

Provide strategy, technology and implementation consulting services to Tractor customers across a broad range of digital services engagements, including user experience design, web development and social media.

Was responsible for the customer success vision and strategy, and continual improvement of the customer experience for Bunchball, the provider of the industry-leading customer and employee motivation SaaS solution. Recruited to define the model for the client services group and develop the customer success team during a critical stage of transformation of the Bunchball market strategy and product vision. The position supported new customer acquisition and was responsible for customer retention, as well driving market demand by demonstrating repeatable customer success against clearly defined success metrics aligned with industry-recognized use cases. • Ownership of the overall vision and strategic plan for Customer Success • Responsibile for strategic and operating plan, P&L and daily operations• Fostered C-level relationships at strategic accounts to align with customer objectives• Led corporate initiatives requiring cross-functional alignment• Delivered C-level customer health dashboard to identify risks and opportunities• Led Account Management team to drive retention and identify up-sell/cross-sell opportunities• Defined and led adherence to best practices for the negotiation and renewals process• Recruited, developed, led, motivated, and retained a diverse group of talented professionals• Acted as the voice of the customer to convey customer sentiment amongst executive committee• Developed SaaS Customer Success programs that drove rapid adoption and success • Led transition from sales to onboarding, adoption, and customer success• Senior point of escalation responsible for rapid issue resolution and customer satisfaction• Developed and managed reporting needed to ensure visibility into real-time customer health• Developed tools to identify quantitative and qualitative customer sentiment

I led the digital services group of Artist Services at Live Nation. This included the development of market strategy, strategic alliances and day-to-day management of the various operational groups, including digital marketing, Ecommerce, programming, digital product and technology services. Oversaw marketing strategy and campaigns that included media alliances, display media, email marketing, SEO/SEM, social media and affiliate network partners. Was responsible for business development with media partners, concert promoters, music labels, artist management, technology providers and other strategic partners. I held final decision authority for vendor selection, including interactive agencies, creative services providers, technology consultants and online solutions providers. I acted as the liaison between my division and other divisions across the global organization. My responsibility included all aspects of the group’s financial performance, including budgeting, forecasting, revenue growth and cost containment.

Responsible for oversight of the new media division, including the development of market strategy and day-to-day management of the various operational groups, consisting of marketing, ecommerce, website production, creative and engineering.

Responsible for the development and execution of business and technology strategy for the New Media group of Signatures Network, an established leader in the area of music celebrity branded merchandise and fan experience. The CEO has made this position specifically responsible for growing the New Media business unit market penetration and revenue. The New Media group produced premier music industry websites, fan clubs and fan experiences.

Principal consultant leading engagements that assisted clients in building success by providing services across the full range of the business life-cycle including the development of strategy, the creation of execution planning and implementation in the areas of brand management, technology, corporate operations and marketing. I was responsible for the development of client relationships, management of presales activity, oversight and presentation of proposals, development of intellectual capital, thought leadership, team mentorship and operations management.

• Was responsible for leading engagements by defining technology, brand and business strategies, advising on technology solutions, products, and architectures, and by providing day-to-day management of business implementations.• Managed all aspects of client relationships, including business development, deliverables presentations, management team meetings, and the ongoing cultivation of client relationships. • Strategic partner program development including strategy, business requirements, and implementation planning including technology integration, operational readiness assessment, brand management recommendations, and distribution re-engineering.• Delivered multi-channel retailer technology strategy, vendor selection and management.• Oversaw brand identity and strategy engagements.