Evp Digital Services, Lnm, A Division Of Ln Artist Services
Beverly Hills, California, Us
I led the digital services group of Artist Services at Live Nation. This included the development of market strategy, strategic alliances and day-to-day management of the various operational groups, including digital marketing, Ecommerce, programming, digital product and technology services. Oversaw marketing strategy and campaigns that included media alliances, display media, email marketing, SEO/SEM, social media and affiliate network partners. Was responsible for business development with media partners, concert promoters, music labels, artist management, technology providers and other strategic partners. I held final decision authority for vendor selection, including interactive agencies, creative services providers, technology consultants and online solutions providers. I acted as the liaison between my division and other divisions across the global organization. My responsibility included all aspects of the group’s financial performance, including budgeting, forecasting, revenue growth and cost containment.