I founded Lucid Lingo (formerly Gary Chow Marketing) in 1997. Prior to that I had a long career in the financial services industry, mainly in marketing. Lucid Lingo is a copywriting and marketing communications company providing services to large and small businesses. We write/edit a full range of marketing material including website content, brochures, annual reports, prospectuses, advertising and technical documents.

Sourced, prepared, wrote and edited tender proposals for tender bids on large-scale projects in a variety of industries including: mineral resources, mining, steel manufacturing, wastewater treatment, transportation, infrastructure development and agribusiness.Managed tender response process, working closely with engineers and new business teamImproved proposal template to enhance professional presentation and effectiveness of tender responses Supported engineers in securing new business and maintaining relationshipsDesigned and managed the development of company websiteManaged the content and strategic direction of online marketing (of two company websites) to enhance image of company and raise brand awareness

Key duties:Developing annual marketing strategies for selected target markets including developing/managing budget and resourcesManaging advertising, promotional and PR campaignsCommunicating with internal and external stakeholders Producing marketing communication material and managing design and print suppliersAnalysing market trends, emerging issues, competition and law changes to identify and develop business opportunities and new productsEnsuring products complied with relevant disclosure laws and guidelines including writing/producing PDS documents, member and investor reportsAuditing performance of products and identifying ways to improve marketing-mix in terms of consumer needs and competitionBuilding market share, profitability and brand equity of product portfolioOrganising company participation at public investment exposManaging workshops and seminars to train advisers on new products and legislationManaging product launches (‘road shows’) throughout Australia & NZRecruiting, training and developing superannuation marketing specialists Managing and developing marketing team