Gary Cicerello Email & Phone Number

New York, Us

New York, Ny, Us

Managing Director, Real Estate Development: Eastlight (NYC) / 99 Hudson (Jersey City, NJ)*Guide developer planning, execution, and sales/lease campaigns necessary to transition development portfolio properties from construction to operation, including integration and strategic planning for the on-going management of the development assets.*Collaborate with Design & Construction Management teams to guide project-related activities with best-in-class team of architects, engineers, and consultants to ensure quality standards are met, and all projects are managed to be on-time and within established budgets.*Lead portfolio exclusive real estate development sales & marketing brokerage partnerships including: -Corcoran Sunshine for Eastlight, 200 E 34th Street, 144-unit luxury condo in Midtown, NY (launched June 2021) -The Marketing Directors & Sotheby’s International Realty for 99 Hudson Street, 781-unit luxury high-rise in Jersey City, NJ (launched Jan 2018)*Manage and monitor the activities, sales/marketing communications and broker relationship outreach efforts to drive on-site traffic necessary to achieve target sales velocity/absorption goals.*Negotiate terms and conditions of purchase agreements, leases and other contractual agreements connected to the implementation of projects and services rendered by exclusive sales/rental associates.*Direct Sales & Marketing Development Scope-of Services Including: -Marketing Strategy, Creative Direction & Brand Positioning -Pricing and Sales Launch Strategy -PR, Digital/Social and Website Direction -Daily/weekly traffic analytics -Unit Mix and Amenity Programming -Sales Gallery/Model Residence Design Oversight

New York, Ny, Us

ON-SITE SALES DIRECTOR: 49 Chambers Street, Chetrit Development Group (Sept 2017 – April 2019)-On-site sales/operations for the launch of 49 Chambers Street, a Chetrit Group Luxury Condo Development.-Lead marketing communications and broker relationship outreach efforts to drive on-site traffic necessary to achieve new development sales goals.-Responsible for daily/weekly traffic reporting as well as developer communications necessary to move all on-site sales deals into contract with a 4Q18 target closing dates.ON-SITE SALES DIRECTOR: 180 Water Street, MetroLoft Management (Jan 2017 – Sept 2017)-Manage on-site sales/operations team for the lease-up of MetroLoft Rental Development with 575 luxury apartments in the rapidly growing Seaport area of the Financial District.-Staffed, trained and lead on-site leasing team responsible for 70% absorption of 575-unit project within 6 month of project launch.-Maintain close daily communication with developer to qualify, review and execute deals expeditiously to achieve conversion rates that exceeded target absorption by 50% of initial projection.ON-SITE SALES DIRECTOR: 393 West End Ave, Simon Baron Development (May 2016 – Jan 2017)-Managed on-site sales/operations for the lease-up of Simon Baron Upper West Side Luxury Rental Development.-Lead marketing communications efforts and developed broker relationships that drove on-site traffic which achieved 80% absorption with-in six months of project acquisition.-Responsible for daily/weekly traffic reporting for DEDM Team as well as developer communications necessary to approve/convert all on-site deals.

New York, Ny, Us

After gaining valuable hands-on experience in the luxury rental market, I moved to Douglas Elliman to focus on luxury sales in Lower Manhattan. After two year in luxury sales as a buyer's broker, I shifted to the new development sales and marketing side of the industry. This transition has enabled me to leverage my marketing/sales leadership skills to meet and exceed the on-site sales and property management demands of Douglas Elliman Development Marketing.

New York, Ny, Us

Leveraged 20+ years in advertising and marketing management, and extensive hospitality and event marketing experience to effectively transition to the Real Estate Industry. Listening to people and coming up with creative solutions to meet their needs had long been my forte. This passion for client service in the advertising industry coupled with my years of experience owning and renovating multiple properties inspired me to obtain my NYC real estate license and apply my Sales/Marketing expertise to the real estate industry.

New York, New York, Us

Portfolio Marketing Director: William Grant & Sons (Stoli, Hendricks, Milagro, Lillet/Bols)•Provided strategic and creative leadership for planning activities associated with flagship Stoli brand and various key brands within the William Grant Portfolio. •Served as an extension of the William Grant brand management team to design and execute experiential marketing initiatives that increase product exposure and provide consumers with a compelling reason to connect with each brand.•Lead inter-agency below-the-line (BTL) efforts to insure 360 degree integration through the lines with PR, Interactive, Media, and General Advertising partners while optimizing event activation efforts.

New York, New York, Us

•Developed and executed national branded entertainment and sampling initiatives that differentiated the brand, effectively established a bond with target consumers and ultimately supported regional sales quota objectives.•Identified national sponsorship opportunities in core markets that elevated brand awareness, increased trial and drove consumers to the web to establish a dialogue with the brand and built stronger brand loyalty.•Effectively managed and maintained client activation budgets in excess of $4 million across brands under management (Heineken USA brands and Stoli Vodka).

•Developed a business plan, raised investment capital, secured a site, and successfully introduced an upscale New American Restaurant & Lounge in the thriving downtown Village of Huntington, NY.•Worked with a design team to develop a theme/identity that would brand this new eatery as a sophisticated casual new American restaurant & lounge.•Developed in-house collateral, print ads, outdoor signage and a website to introduce and promote Indigo as the premier New American Restaurant.•Responsible for all “front-of-the-house” activities and management necessary to provide efficient service and a superior product to a highly demanding and affluent clientele that frequently dines in upscale Huntington Village.•Used in-house POS system to monitor, track and report all P&L activities on a monthly basis to business partners

•Directed four account management teams responsible for the development and implementation of national client initiatives including branding, relationship marketing/CRM, and interactive applications.•Leveraged strategic, analytical, interactive, market research, and creative resources to effectively develop and launch initiatives geared to achieve client business objectives. •Managed the account financials including fee negotiation, budgeting and manpower deployment necessary to maintain efficiency and profitability for four accounts totaling $15MM in agency billings.

FCB DIRECT; Account Director, Citibank•Directed a 6-person account management team responsible for the development of a CRM program targeted to premium Citibank customers.•Developed a national direct mail initiative, linked to the existing database, to increase credit card usage and brand loyalty among highly profitable Citibank customers.•Managed the account estimating, budgeting, & billing process to ensure consistency with agency/client financial goals.LOWE DIRECT; Account Supervisor, Xerox•Developed marketing strategies, tactics, creative briefs, production estimates and fulfillment activities associated with direct marketing programs for Xerox Supply products sold in the US and Canada.•Responsible for the coordination of product marketing launches for newly released Xerox supply products such as Printable Identification Cards, Coated Paper, and Self Mailers designed to run through select Xerox equipment.•Organized and managed out-bound telemarketing call center activities necessary to support direct mail efforts and generate qualified leads for the Xerox direct and agent sales force.

Atlantic City, Nj, Us

Director of Marketing & Special Events (1992 – 1993)•Directed a department of 17 responsible for strategic planning, design, production, and execution of advertising/direct mail campaigns targeted to specific levels of the database.•Responsible for database development, including segmentation and targeting of promotions to 200,000+ active premium customers to maintain loyalty and increase their frequency of visits.DIRECT MARKETING MANAGER (1990 - 1992)•Collaborated with advertising to implement relationship marketing/CRM sales programs designed to build loyalty with premium customers and attract new potentially high-level casino patrons.•Managed, from inception, a 16-person telemarketing department that generated an incremental increase in database revenue of over $750,000 in the first six months of operation.•Prepared quarterly marketing plans, monthly budget statements, and a weekly productivity analysis.MARKETING COORDINATOR (1988 - 1989)•Supported the Retail Marketing Department responsible for developing marketing materials and communications to increase loyalty of casino rated customer base.

Bs, Marketing & Business Management

Bachelor Of Applied Science (B.A.Sc.), Marketing/Marketing Management, General

Education record

Education record

Education record