Experienced B2B Digital Marketing Specialist with a proven track record of driving growth and optimising marketing efforts for technology, healthcare, and clinical research industries. Skilled in developing data-driven strategies that enhance market penetration, lead generation, and return on investment.Key Skills and Responsibilities:𝐁𝟐𝐁 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Created and executed targeted digital marketing strategies for B2B clients, leveraging data analytics and market insights to significantly boost market penetration and qualified lead generation.𝐌𝐞𝐝𝐢𝐚 𝐁𝐮𝐲𝐢𝐧𝐠 𝐚𝐧𝐝 𝐌𝐮𝐥𝐭𝐢-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Managed end-to-end media buying and digital advertising across platforms like LinkedIn, StackAdapt, Salesforce, Google Ads, and Twitter, achieving improved click-through rates, conversion rates, and overall campaign performance.𝐀𝐜𝐜𝐨𝐮𝐧𝐭-𝐁𝐚𝐬𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (𝐀𝐁𝐌): Led ABM initiatives, increasing engagement with key accounts and shortening sales cycles through strategic targeting and personalised content.𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧: Employed advanced analytics to continuously optimise campaign performance, resulting in increased ROI and reduced customer acquisition costs.𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: Developed B2B lead generation strategies and automated workflows, enhancing conversion rates and sales pipeline efficiency.𝐂𝐫𝐨𝐬𝐬-𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Integrated marketing efforts across digital platforms to maintain consistent messaging, increase customer touchpoints, and maximise engagement.𝐂𝐥𝐢𝐞𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲: Provided strategic consultancy to align digital marketing efforts with clients' business goals, boosting marketing effectiveness, client retention, and market share.

Kaptur is the very latest property information collecting tablet technology developed specifically for busy professionals in the property sector. Designed by property inventory people to provide the most efficient way to collect, prepare, report and manage information.Essentially my role is building key customer relationships and identifying new business opportunities, while at all times ensuring that our existing clients are sutiably satisfied and positive by their Kaptur experience. Kaptur is a solutions based sales process, so much of my role is about understanding my clients pressure points through a consultation process.

With over 60 offices throughout the UK, we are the premium provider of national property inventories and related services. Working with our franchise network, employed teams and affiliates, my role is to ensure world class delivery of all services, along with franchisee growth.

Through the awarding of a marketing and development tender we secured the sole contract for East London's most upmarket development - Coral Beach Estate (www.coralbeachestate.co.za). With a tiny marketing budget we were able to launch and sell out phase one of the development on the launch evening. At the time the East London property market was fairly depressed and this is a feat I am quiet proud of.

Interflon manufacture performance lubricants. Their products reduce maintenance cost and power consumption whilst promoting component reliability and factory output.My role was to develop and introduce the Dutch brand into Gauteng. While the brand is recognized in 44 countries worldwide, it had only traded in coastal towns within South Africa since inception in 2009. The initial goal was to create awareness of the brand through direct marketing, aligned to educating the market on the companies value proposition. Thus positioning the company in such a way, as to ensure its continued success and increase market penetration.

This contract position required that I develop a busniess case for the implimentation of a new standalone franchise division within The Rawson Property Group. It was clear that The Groups letting division was under perfroming and they wished to spesifically leverage growth in this area. Following the approval of the business plan it was my responsibility to renegotiate upcoming franchise licence agreements and to source new franchisees to support this new lettings model.

I owned three franchise territories within the Western Cape, namely Parklands, Table View and the Atlantic Seaboard. In all we ran a team of 30+ agents covering the largest franchised territory within The Rawson Property Groups Western Cape division. We developed a letting protfolio from scratch to over 200 properties in under 3 years with 2 staff memebers. Our strength during the "years of recession" (2007-2010) came from the letting portfolios balance and growth. This too became the key asset within the business unit at time of sale.

I am very proud of the years I spent at Apeco, growing from a sales representative into a branch manager, and then a regional manager and director within a space of 6 years. Apeco has been a leading international leather and textile trading company for the past 85 years. With a national footprint in South Africa it is consulted on and supplier too a vast array of industries, from furniture and foot wear to clothing and automotive seating. Working in both the retail and manufacturing markets, versatility, attention to detail and ability to spot trends were the major tasks within this role.