As a member of the firm's senior leadership, I help to drive the development and execution of comprehensive marketing philosophies, business strategies and the overall direction of the organization. I oversee GoForth Marketing’s operations, staff development, client development, branding, digital marketing and traditional marketing.I create internal collaborations that help to expand our client's brand exposure while leveraging new relationships with partners. With an innate entrepreneurial spirit and a willingness to operate outside the box in a highly competitive business environment, I ensure that we, as a company, move quickly to learn new strategies and develop new processes while being mindful of every team member's resourcefulness.With proven experience and by providing strong communication skills, I help the organization by understanding and then integrating complicated scenarios into easy to understand, effective strategies. As a startup, it's imperative that we be able to pivot while balancing priorities and moving quickly in a rapidly changing environment with tight deadlines. To help maintain balance, I work across multiple stakeholders while building and maintaining relationships and developing an environment of mutual trust, respect and understanding.

(www.go-forth.com) As Go-Forth's Director of Marketing, a few of my responsibilities are:« Formalize strategic development of the company’s marketing goals and objectives« Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments« Establish KPI goals, growth tactics and testing processes using key marketing performance metrics and tracking tools for market research, forecasts, competitive analyses, campaign results and consumer trends that help translate outcomes into actionable marketing items« Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration across all branches« Develop an annual marketing budget and resource needs « Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful marketing and business development strategies« Be a creative thinker and problem solver with the ability to pair the company's needs, client’s goals, and marketing talent.« Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics« Partner with sales team to design, test and evolve lead nurturing tactics while developing pricing strategies that maximize profits and market share which balancing customer satisfaction« Oversee the seven-person marketing team's responsibilities (personal and professional development, growth, and KPIs)« Develop and maintain market’s competitive analysis« Maximize resources to serve internal clients« Oversee effectiveness of the company’s social media marketing, paid channels, and video content production« Develop additional revenue streams utilizing marketing resources

(www.garyassociates.com) We believe in partnerships. We succeed only when you succeed. We believe in brand positioning by taking your marketing needs to the next level. We believe that all promotions should share the same principle design. Every ad, every promotion, every piece that’s created should effectively work toward strengthening your unique brand. Brand. Market. Grow.

As the firm's director of marketing and new business development, a few of my responsibilities included: managing a diverse marketing team, conceptualize and implement creative campaigns and develop a market segment-specific integrated marketing communication plan that applied to multiple offices and multiple disciplines. Additional responsibilities included:« Lead, train and advise the firm's staff of 'doer-seller' engineers to be better engaged with their current clients and future prospects.« Be a creative thinker and problem solver with the ability to pair the firm’s needs, client’s goals, and marketing talent accordingly.« Lead and mentor marketing/business development staff, as well as foster a team environment, throughout all aspects of the marketing and business development plan.« Promote the firm’s brand and reputation through client, media, vendor, and professional relationships.« Influence and support other aspects of the firm's direction and operations; production, finance, administration, and human resources.« Conduct strategic research in support of the firm’s designated market sectors and explore new growth markets.« Develop and implement strategies to expand existing markets and enter into new markets.« Developed comprehensive marketing strategies that supported continued growth in corporate revenues over a three-year period.« Directed the lead generation pipeline as it related to the firm’s operational goals.« Researched, analyzed, and monitored ongoing and new market opportunities.« Developed a strategic and comprehensive marketing plan with both short and long-range goals while supporting and cultivating business development, both internally and externally. « Researched and implemented cost-saving processes while maintaining an exceptional level of quality.

As director of marketing and inside sales with TEAMSESCO, I worked to develop, establish and maintain existing and future marketing strategies in an effort to meet the company's organizational objectives. By developing and directing the company's internal and external marketing efforts, I oversaw and executed the effective management of all marketing, promotion, and advertising as well as managing the inside sales team at TEAMSESCO.« Developed comprehensive marketing strategies that supported a 65%+ growth in corporate-wide sales between 2011 and 2016.« Staff selection, training, professional development, and support of nationwide sales group.« Developed and maintained a highly functional internal CRM system for both sales and operations client tracking.« Developed, established, and maintained existing and future marketing strategies to meet the company's organizational objectives.« Oversaw the effective management of all marketing, promotion, advertising, and public relations. « Oversaw the effective development and growth of the company’s web properties including website, web blog, and ancillary domains.« Planned and developed multi-position social media marketing objectives.« Managed and coordinated company-wide re-branding efforts while conducting customer research to determine market requirements for existing and future services.« Used analyses of new and existing customer data and market conditions to develop and implement marketing strategies for future company services.« Planned and developed multi-position social media marketing objectives.

As executive director, responsible for staff selection, compensation, training, professional development, and management. Fiscal management of payroll and annual chamber budget of $150,000+. Development and support of new and existing chamber members. Development and production of chamber marketing, branding, and collateral material. The establishment, maintenance, and operation of standing chamber committees. Carrying out the direction of the Board of Directors and keep the board fully informed of events, trends, internal and external decisions, and concerns that affect the business environment and the effectiveness of the chamber.

Piedmont Magazine was a glossy, full-color business magazine designed to promote the businesses and economy of the multi-county Virginia/North Carolina border region that included Patrick, Henry and Pittsylvania counties in Virginia and Rockingham, Stokes and Caswell counties in North Carolina.The magazine was 100% advertising driven and distributed in the mulit-county area free of charge through chambers of commerce, advertisers, key distribution sites and through a mailed subscription list. Its target audience was business, governmental and nonprofit leaders in the region, businesses exploring relocation to the area and civic-minded members of the public in the region.

« Design, re-design, and production of three monthly; BizLife of the Triad, BizLife of Charlotte, and Business Leader of Raleigh. Also, bring the publishing company’s production equipment into the 21st century.« Return and retain all publications to a monthly schedule. (Within six months the magazines were back on schedule due to new design workstations, servers, and high-speed network.)« Develop, produce and manage all marketing collateral related to the publishing company.« Hire and manage contract vendors, suppliers, designers, and photographers.

« Development and implementation of Imaging Services Department. Including hiring, training, and managing designers and photographers. « The digital capture, cataloging, and inventory of over 100,000 different patterns.« Coordinate and assist with the use of product images in various identification publications, including case bound, saddle-stitched and loose-leaf books. « Design and develop over 2000 pages of publications containing some 50,000 digital product images.« Arranged publishing opportunities with outside publishing companies.