I’m an innovative and results-oriented Digital Marketing executive with a strong track record in leading SEO/SEM strategies and teams that achieve revenue goals. I’m also adept in paid search/display, remarketing, content generation, email marketing and demand generation initiatives that achieve ROI goals. Key Strengths:• Search engine optimization (SEO) experience for on and off-page practices. • Proficiency in content optimization across all platforms and user experiences including websites, mobile, social, video, blogs, and conversion portals. • Search engine marketing (SEM); identifying target audiences and devising digital campaigns that engage, inform and motivate users to convert. Selected Accomplishments:• Increased patient traffic by 20% through data and insights; developed targeted marketing plans and campaigns focused on brand recognition and patient quality. • Led the marketing campaign for Darryl Strawberry’s new book release “Don’t Give Up On Me”; website development, social media marketing, PR/communications and TV bookings.• Increased monthly lead generation from 600 to over 5000 leads resulting in a 1000% increase in monthly sales achievements. • Decreased cost per quality lead from $245 to under $50 through the implementation of an attribution marketing model.• Optimized websites in various competitive verticals and kept them in Google’s top 5 for more than three years.Additionally, I’m recognized for my expertise in forging partnerships with colleagues that drive significant value and growth as well as building and retaining high performing teams. Core Expertise:Strategy Development & Implementation | SEO | SEM | Content Management Systems (CMS) | Graphic Design | Web Development & Responsive Design | CSS Content Development & Writing | Email Marketing | Project Management | Analytics | Database Management | Lead Tracking & Data | CRM | PPC | JavaScript Programming | JQuery | HTML