Gary Desjardins Email & Phone Number

Jacksonville Beach, Fl, Us

Jacksonville, Florida, Us

Leading business/technology development and implementation for growing freight services enterprise.> Identifying technology roadmap to improve operational efficiencies by developing, acquiring or leasing software solutions and hardware devices either as new solutions or upgrades.> Leading implementation of billing applications with Saas Transportation and Crown Data Systems.> Lead requirements definition, project management and training for inventory management software and smart device application for ATAC military government contract.> Acting Swiss Army knife for all company technology needs.

Palo Alto, California, Us

Currnt is the leading crowd sourced market research platform using a unique AI engine to find and source experts.> Lead facilitator for 5 projects including: client engagement, online board moderation, analysis and recommendations from research findings.> Board expert for 10 projects requiring regular dialogue and response to directed topics.

Miami Beach, Florida, Us

Provided marketing support and guidance for Haiti Now, an organization dedicated to help young women in Haiti learn new skills and develop a life of independence. I assisted with the development of their strategic messaging platform and lead SEO efforts through meta tag, content and image name optimization. Lead team of 3-4.

Ponte Vedra, Fl, Us

Strategic marketing and communications agency focused on generating actionable marketing insights and marketing plans for large and small healthcare enterprises. Rubinstein & Associates provides end-to-end strategy development and execution across traditional and digital mediums. Client engagements focused on creating unique brand platforms based on differentiated insights with communications plans to create awareness and action through targeted mediums.• Created digital presence for Rubinstein & Associates including: R&A Website on WordPress platform, LinkedIn, Twitter, Google business profile and Adwords campaigns.• Lead insight generation, market opportunity assessment and digital marketing strategies for Dougherty’s Pharmacies including Facebook ads and email lead generation campaigns.• Drove SEO optimization and Website design direction for Healthcare Associates of Texas, a multi-office primary care practice.• Created logo and tagline creation while leading new Website design and SEO optimization for SmartNewYou a cosmetic and wellness clinic in Dallas, TX.

Gainesville, Fl, Us

Provided marketing communications and product marketing leadership for $80M global knee portfolio including ExactechGPS, a computer assisted surgical solution. Led all marketing and communications strategies and tactics including PR, Website, VuMedi social media, and branding/messaging. Drove diverse content creation including e-periodicals, white papers, webinars, social media, medical education events and user guides.• Created and executed “One New Customer” campaign leveraging Qstream Training App resulting in 10% growth.• Led product requirements, branding/positioning and go-to-market strategies for the new TRULIANT Knee System. • Drove content and promotional program for VuMedi (medical social media site) resulting in 1000 views for new product introduction in 1 day.• Led product input requirements and stage gate marketing deliverables for 3D Printed (Additive Manufacturing) component including porous attribute definition.

Warsaw, Indiana, Us

Rejuvenated new product pipeline and elevated go-to-market strategies and tactics for lagging $250M provider of dental implants, restorative components, tissue regeneration and CAD/CAM dentistry. Led marketing 5-year strategic plan including detailed financial analysis. Supervised team of 8-10 direct reports and 6-8 indirect reports.• Developed global Sustainable Aesthetics positioning, campaign and T3 implant brand, in collaboration with Burdette-Ketchum agency, leading to US growth at 8 points above market and EMEA growth exceeding plan by 8%.• Exceeded Low Profile product revenues by chartering Smile Today™ co-branding/marketing automated practice growth tools through RR Donnelly and other digital mediums.• Chartered and Co-Leader of Clinical Advisory Panel comprised of 14 global dental practitioners utilized to provide product roadmap, clinical study and podium guidance to Biomet 3i.

Bedford, Texas, Us

The Little Gym franchise is the largest global children’s fitness franchise ranked #1 in providing children’s developmental programs. While considering a number of different franchise opportunties, modeled profitability and cash flow for acquisition while evaluated financing options and negotiating terms for SBA loan. As a franchise owner, managed P&L/cash flow, marketing and team of 10 instructors. Initiated grassroots marketing efforts building relationships with local schools, Chick-fil-A, and others.• Revised print and TV advertising creative and determined spot media and print leading to over 300 enrollments.• Developed and initiated interactive social marketing strategy utilizing Facebook, Twitter, Groupon and Constant Contact resulting in 200 incremental customer leads over prior year.• Assessed and managed search engine optimization and pay-per-click via analysis for Google Adwords, Reachlocal and Yodle leading to a 25% increase in Internet acquisitions.

Franklin Lakes, New Jersey, Us

Joined leading $100M cervical cancer diagnostics products marketing team to improve claims marketing and new product introduction process while driving strategic marketing plans. Created marketing materials leveraging recent publications and peer-reviewed articles for advanced claims substantiation• Developed business case/requirements as first stage gate defined process for RNA/DNA ancillary testing securing $2M European revenue.• Developed co-marketing activities for BD Affirm™ VPIII Microbial Identification Lab Test while assisting with the integration of new product into the sales team and sales cycle leading to 5% sales growth.

Chicago, Il, Us

Led all marketing activities for $75M highly customizable hospital IT solutions division of Hill-Rom including product requirements definition, product positioning, pricing and marketing planning.

Armonk, New York, Ny, Us

Supervised team of 4 and led self checkout product marketing activities including requirements definition, positioning, pricing, patent submissions, portfolio management, strategic planning and market research. Led key account activities with Wal*Mart, Safeway, Whole Foods, BJs, CVS and Costco. Defined new product software and hardware future offerings including RFID and optical recognition technologies.• Achieved 50% share growth in first year with IBM – higher than any other vendor.• Defined software and hardware product requirements for custom Wal*Mart self-checkout system leading to awarding of largest single order with initial quantities of $15M.• Identified and managed product requirements for new self-checkout unit with CVS/pharmacy while partnering with IBM to co-manage customer relationship and project plan leading to 25 store rollout.

New Brunswick, Nj, Us

Advanced to senior level strategic role after successive assignments of $800 million vision care division. Strategic skills leveraged to lead global new product marketing initiatives for ACUVUE® Toric, multifocal and cosmetic lenses including go-to-market strategy, positioning, advertising/promotional plan and financial analysis – with detailed P&L. Commissioned and analyzed advanced global market research qualitative and quantitative research to build 5-year product vision. • Led branding and positioning for ACUVUE® ADVANCE® with Hydroclear™ resulting in new fit share leadership.• Led the evaluation of global market research findings for 8 new product concepts realigning product priorities.• Applied Design Excellence, Six Sigma and Lean Thinking principles to product development efforts.

New Brunswick, Nj, Us

Led all channel marketing activities for business-to-business e-commerce site for the Vision Care market. Successfully led the integration efforts to establish electronic connectivity for Johnson & Johnson Vision Care, WISE Optical Supplies, and Safilo Frames. Led development of the first VisionWeb marketing plan including creation of joint marketing/co-branding strategies between VisionWeb and partners. • Assisted Business Development in defining targeting strategy for supplier adoption and assisted with the definition of requirements for supplier agreements resulting in 30% increase in supplier adoption.

Led all product requirements definition activities including financial analysis, pricing and technology platform vision. Identified potential joint ventures and acquisitions while managing CIBA Vision strategic alliance. Developed practice management application including scheduling, patient records, and claims submissions.• Defined requirements for and launched edr.com PRO, a customized ECP Web site builder with hosting services and e-commerce engine for patient contact lens reordering.• Analyzed Web site traffic metrics and translated findings into new strategies and tactics for usability improvements. • Managed WebMD relationship ensuring Practice Management applications adhered to HICFA 1500 and HIPAA.

New Brunswick, Nj, Us

Led global marketing initiatives for ACUVUE® disposable contact lenses. Developed advertising brief and positioning leading to production of new brand advertising in support of ACUVUE 2® product launch; trial pricing strategy; and first of kind direct mail product sampling to practitioners. • Received Johnson & Johnson Achievement Award in recognition of launching ACUVUE® 2 in a record 6 months, which became the #1 selling US brand in 4 months.• Collaborated with regulatory affairs with a FDA submission to gain improved UV claims for ACUVUE®.

Irving, Tx, Us

Over a 7 year career, I had progressive marketing and leadership responsibilities including:Product Manager, Child Care Sector - New Products Product Manager, Child Care Sector - Canadian Branded and North American Private Label Category Manager, US KLEENEX® Facial Tissue & HUGGIES® Disposable Diapers Assistant Product Manager, US NEW FREEDOM® Feminine Care Products Marketing Assistant, US NEW FREEDOM® Feminine Care Products Product Management Specialist

Mba, Marketing

Bachelor Of Arts, Biology Major/Business Concentration

Certification, Ai And Machine Learning