IBSC - International Brazing & Soldering Conference

While leading the marketing function, I maximized my resources to gather industry performance data used to establish trade and economic trends, and to track lead generation ROI within $35M plastics injection molding company.As the Strategic Marketing Manager, I:• Built business development process and identified adjacent and new markets to target. Grew target list and project quoting list to $10.5M with $1.8M of new annualized sales within one year.• Rebranded & executed 100 day plan, integrating a regional acquisition and building a sales pipeline.• Strategize marketing programs and new website launch focused on expanding new business and product awareness across new target channels.• Structure sales progression blue print and ensure access to CRM tools and marketing KPIs for tracking and assessing sales pipeline efficiency.

During my progressive tenure with the company, I had empowered a staff of two supporting North American and global marketing in $200M leading supplier of brazing and soldering materials to exceed demands of electrical, electronic, appliance, transportation, construction, and mining consumers.In my role as Global Marketing Manager, I had:• Ensured dynamic brand awareness by collaborating with website developers, advertising, and creative agencies to develop and disseminate insightful and cutting-edge collateral.• Minimized aftermarket product SKUs by 45% representing 2.8% of category, resulting in reduction of machine setups, lead-time, and capital expenses without loss of customers.• Analyzed and tracked performance of annual sales forecasts, marketing initiatives, advertising, and expenses.• Spearheaded Kaizen training and sessions to develop teams in integrating sales pipeline and process efficiencies using lean tools and methods.• Launched market surveys to gather data as aerospace business case to justify AS9100 certification for geographic growth and new product development strategies and delivery.• Planned and implemented brand equity study following North American competitor acquisition. I had been promoted from my role as Manager of Market Research and from 2/2007 to 3/2014, I had grown brand recognition through dynamic SEO development, social media presence, and video clips increasing audience attraction by 44%, 63%, and 34% and progressing by 42%, 21%, and 8% in subsequent years that accounted for 81% of inbound website traffic.Additionally, I had:• Empowered team in consolidating redundant brands with VOC and third-party research firm survey results. • Conducted research and presented market scenarios reflecting volume, competitive shares by global industries served, SWOT analysis, and forecasts for future commercial plans.My entry position at Lucas-Milhaupt, Inc. was as a Marketing Analyst from 4/2000 to 2/2007.

I had been promoted to my role as Manager of Market Research and from 2/2007 to 3/2014 I had grown brand recognition through dynamic SEO development, social media presence, and video clips increasing audience attraction by 44%, 63%, and 34% and progressing by 42%, 21%, and 8% in subsequent years that accounted for 81% of inbound website traffic.Additionally, I had:• Empowered team in consolidating redundant brands with VOC and third-party research firm survey results. • Conducted research and presented market scenarios reflecting volume, competitive shares by global industries served, SWOT analysis, and forecasts for future commercial plans.My entry position was as a Marketing Analyst from 4/2000 to 2/2007. I built and led intelligence team supporting competitive performance, and implemented CRM system to share communication across company.Here are additional accomplishments:• Researched and developed worldwide market strategy to bring brazing and soldering products to manufacturers, distributors, and market influencers.• Facilitated industry and customer identification project for new product launch that captured $10M within three years of initial commercialization.

As the Programmer Analyst for Product Engineering, I:• Planned, investigated, designed, and supported business information systems. • Developed configuration logic and rules for standard sensor product line to standardize price, delivery, and option validation for internal users. As Sales and Marketing Analyst, I provided technical and application assistance and training to sales agents, customers, distributors, and inside personnel on temperature measurement products.• Developed customer designs and product quotes, coordinated and tracked orders with production teams, and analyzed competitive market trends.• Created and edited promotional, publicity, and marketing content. I had also held the position of Product Specialist and led technical insight initiatives for temperature sensors, made product recommendations, prepared cost estimates, and customized designs.• Structured bills-of-material and routings, provided training, and support for production teams. Participated in ISO certification as an internal auditor. I had begun my career with the company as a Customer Service Specialist supporting the western United States sales region with order processing, quoting, and expediting.