Gary Frey

Gary Frey Email and Phone Number

Connector. MacGyver. Confidant. Owner. @ BGW
Charlotte, NC, US
Gary Frey's Location
Charlotte, North Carolina, United States, United States
Gary Frey's Contact Details
About Gary Frey

Before MacGyver came on the scene, I’d completed my first turnaround at 28. I got the “MacGyver” nickname for my first “help us fix this acquisition” assignment within a Fortune 100 company. 👉Do you need someone “outside the jar to help you read the label” and help you simplify the complex?👉Do you want to save money, make money, stay out of trouble, and have fun?👉Do you want to silence the internal voice of imposter syndrome that says you’re not good enough? You might need a MacGyver like me to help. As a college dropout, every job I had was “Master’s preferred. Bachelor’s required,” so I couldn’t rest on my credentials or pedigree (or lack thereof). I had to hustle, think creatively, and forge bullet-proof collaborations. My Anything but Typical career highlights: 1. Credited by Yokohama’s CEO for advancing market share & profitability via brand clarity2. Served as President of four companies, including transforming a fledgling web portal from 3 employees into a $100M company (Bizjournals.com)3. Named among Forbes Magazine’s “Best of the Web” at Bizjournals.com4. Pioneered Bank of America’s first coordinated, segment-specific business marketing approach5. Co-founded the Anything but Typical podcast in 20196. Speaker and author of “Silence the Imposter: 7 Weapons to Silence Imposter” syndrome7. Coach and confidant to CEOs from small, privately held companies to international behemoths

Gary Frey's Current Company Details
BGW

Bgw

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Connector. MacGyver. Confidant. Owner.
Charlotte, NC, US
Gary Frey Work Experience Details
  • Bgw
    Connector. Macgyver. Confidant. Owner.
    Bgw
    Charlotte, Nc, Us
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  • Bgw
    Bgw
    Charlotte, North Carolina, United States
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  • Bgw Cpa, Pllc
    Connector. Macgyver. Confidant. Owner.
    Bgw Cpa, Pllc Jun 2019 - Present
    Charlotte, Nc, Us
    I lead BGW’s business development efforts & coach a select group of CEOs & their teams as they scale up their businesses. BGW is truly an “Anything but Typical” CPA firm focused on helping privately held businesses & their owners save money, make money, stay out of trouble, & have fun. As a number of us have started up, turned around, &/or run companies ourselves, we’re not a typical CPA firm.
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  • Anything But Typical Podcast
    Co-Founder & Co-Host
    Anything But Typical Podcast Dec 2019 - Present
    Charlotte, Nc, Us
    Ben McDonald & I launched this biweekly podcast in December, 2019, to highlight the stories of humble, "Anything but Typical" local entrepreneurs willing to share their "behind-the-scenes" stories (vs. the typical Instagram "showreels") to encourage & inspire others.
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  • The Paquin Company
    Member Of The Board Of Advisors
    The Paquin Company May 2021 - Present
    West Union, South Carolina, Us
    Paquin specializes in custom-engineered products built specifically for our customers' needs and represents a robust inventory of hydraulics, pneumatics, linear motion, components, and systems. I'm honored to serve this dynamic company's Management Team as one of their three outside Board members.
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  • Insight Cxo
    Strategic Partner
    Insight Cxo Jun 2019 - Dec 2022
    Charlotte, Nc, Us
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  • Insight Cxo
    Partner
    Insight Cxo Aug 2017 - Jun 2019
    Charlotte, Nc, Us
    Insight CXO helps coachable CEOs and their teams inspire leadership, accelerate growth, and crush the competition. We bring clarity and alignment to strategy, people, and execution in measurable sprints across the organization – from the management team on down. Our goal is to help you double (or more) your business in three to five years.
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  • Trilinc Global, Llc
    Ceo Advisor & Investor Liason
    Trilinc Global, Llc Jan 2010 - Sep 2017
    Manhattan Beach, Ca, Us
    (InvestLinc assets acquired by TriLinc Global in Dec. '09. Named TriLinc CMO Jan. 2010-2011)In addition to continuing with the InvestLinc responsibilities listed below on the InvestLinc position resulting from the InvestLinc asset purchase that was effective as of January 2010, TriLinc CMO responsibilities included: brand positioning and management, website and marketing materials development and management, and investor relations. Even though I declined to move to Los Angeles and left my CMO position with the firm in February, 2011, I have continued to serve as advisor to the CEO and in investor relations in serving the InvestLinc community regarding the remaining InvestLinc assets stewarded by TriLinc.
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  • Rgp
    Senior Director Of Client Services
    Rgp Jun 2015 - Apr 2017
    Irvine, Ca, Us
    Responsible for developing long-term business relationships while supporting the dynamic growth and expansion efforts of the Carolinas office as well as RGP as a whole. RGP is a global professional services firm with expertise in six service lines: Accounting and Finance, Information Management, Internal Audit, Legal Services, Human Resources and Supply Chain Management. Although the company has its roots as part of Deloitte, since 2000 it has operated as an independent and publicly traded company [NASDAQ (RECN)] with over 70 offices worldwide and over 3,000 professionals.> Secured new business with two global insurance companies, one of the largest electric power companies in the U.S. and expanded our relationship with one of the largest U.S. banks.
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  • Intigral, Inc.
    Vp, Customer Experience & Sales
    Intigral, Inc. Aug 2012 - Nov 2014
    Twinsburg, Ohio, Us
    Retained by Founder of leading insulating glass manufacturer (& former InvestLinc Board of Managers member) to establish a differentiated customer experience, elevate loyalty, measurement, marketing, and business development efforts while setting a new direction for the sales team.> Led 2014 targeted business development efforts resulting in approx. $6 million in new business and re-securing one of our largest customers after they split their business between us and our competitor at the end of 2013.> 2014 sales team efforts yielded 16%+ sales growth, eclipsed sales targets, filled plants to capacity, and resulted in the first profitable year in a number of years.> Reorganized sales group, developed new markets, sourced new products.> Created first actionable road map for maximizing the customer experience across all interactions.> Launched new corporate positioning, graphic standards, website, corporate videos, and industry sponsorships.> Accomplished turnaround mission presented to me in 2012 and the company no longer requires a VP-level Sales, Marketing, & Customer Experience leader.
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  • Arras Keathley
    President (Arras Group)
    Arras Keathley Feb 2011 - May 2012
    Cleveland, Us
    Rejoined Arras as President to help the CEO and Founder rebuild and/or position this marketing and brand innovation firm for a merger or acquisition. Firm has deep expertise in automotive/powersports products and services, home-related products and services, and consumer packaged goods. Company merged with Keathley Design Group in early 2012 to become Arras Keathley.
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  • Investlinc
    Chief Impact Officer
    Investlinc Jun 2005 - Jan 2010
    Brea, California, Us
    (Assets sold to TriLinc Global in late 2009)Sold my consultancy, Brand Convergency, to InvestLinc in June 2005. Continued with InvestLinc to help its Board of Managers wind the company down and sell remaining assets to TriLinc Global in late December 2009.InvestLinc responsibilities included:> Customer experience development including: brand development, brand & cultural integration, M&A due diligence facilitation, brand & investor communications oversight, and formation of InvestLinc Life Services.> Oversee Capital3 Community and Life Services: a suite of services designed to promote the well-being of the whole individual. Services such as: Community retreats for bringing people of wealth to learn, grow, and connect. Executive Health Services and 24-hour health care concierge are available in partnership with Cleveland Clinic. Life Services also provides access to David Zelman, PhD, founder of Transitions Institute and one of the nation’s leading life coaches. Family or corporate histories preserved through personal Memoirs. Spiritual care via a minister of national stature.
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  • Arras Keathley
    Brand Impact Catalyst (Arras Group)
    Arras Keathley Jan 2004 - Jun 2005
    Cleveland, Us
    What began as a strategic consultant to the CEO for critical internal/external assignments quickly expanded to include spearheading new business efforts for the automotive and financial sectors, and management of both divisions of the firm. > Created and commissioned a new branding and new business approach for the firm.> Served on the CEO’s Leadership Team. Increased agency billings by 15% through landing new business (e.g., National City Bank, USAC, KONI); also grew existing client billings by 18% via supplemental project wins from competitive shoot-outs. > Launched a new business direct market effort that resulted in new business relationships with Eaton and USAC. > Originated a proprietary Brand Clarity Process used to guide a key account’s (Yokohama) executive team and define the brand’s Customer Experience and positioning “true north” – process was credited by the CEO as being a critical, foundational element that has paved the way toward unsurpassed profitability and market share advancement.
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  • Brandconvergency
    Principal
    Brandconvergency Aug 1983 - Jun 2005
    Charlotte, North Carolina, Us
    I founded this brand consultancy in 1983 originally as design and marketing services but morphed into a strategic brand advisory focusing on brand components under the Customer Experience umbrella. Throughout the years, I ran a number of companies and held positions within two Fortune 100 companies but this consultancy continued to grow independently of my full-time positions. The consultancy focused on providing brand clarity for companies, cultural compatability assessments as part of a M&A due diligence process, as well as integrated marketing consultation. I officially sold Brand Convergency in June, 2005 to InvestLinc and joined their management team as their Chief Impact Officer.
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  • Doner Advertising
    Svp, Brand Development
    Doner Advertising Aug 2002 - Jan 2004
    Southfield, Michigan, Us
    Recruited to run the 100-employee Cleveland office of the largest independent U.S. advertising agency ($1.3B in billings). Key focus on elevating Customer Experience and brand development efforts for 15 national brands and revitalizing/supervising the management of the Sherwin Williams account (coating brands included Pratt & Lambert, Martin Senour, Dutch Boy, Krylon, and Cuprinol). P&L responsibility.> Stabilized relationship with Sherwin Williams and grew revenues by 20% in 1 year despite economic downtrends.> Improved margins through instituting a new internal creative process for the firm.> Initiated and conducted 15 brand audits that led to 2 major brand repositioning assignments.> Improved project delivery, minimized revisions, and increased client satisfaction by directing cross-functional service team client strategy sessions; previously, creative teams were kept at arms-length from clients.
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  • Axiom Creative Group
    President
    Axiom Creative Group Mar 2001 - Aug 2002
    Supervised agency management, Customer Experience and brand development, account/strategic management, and business development functions. Merged 2 firms prior to joining Axiom as 3rd equal partner with the founders of the original 2 firms. Forced to dissolve the combined firm in 2002 when tragedy struck one of my partners.> Established the 360 degree dialogue process Axiom Fundamentals, which fused the firms’ own unique cultures and management styles into a cohesive culture with clearly defined vision/expectations for behavior. > Maintained profitability and drove modest growth without layoffs despite industry downturn post 9/11. > Created/executed Brand Axioms, a strategic brand development process that generated 3 new client relationships (including Daimler Chrysler). > Formulated master brand strategy and dealer support program for Daimler Chrysler’s U.S. launch of the Sprinter van. > Honored in design/advertising publications (Communication Arts, HOW, Print, Graphics) and award shows (national/regional/local ADDYs). > Named among Charlotte Business Journal’s Fast 50 & Top 25 Marketing Firms.
  • Bizjournals.Com
    President ('00-'01), Advisor To The Chairman ('01-'02)
    Bizjournals.Com Jan 2000 - Apr 2002
    Charlotte, Nc, Us
    Instrumental in the growth and success of this nationwide local business news portal.> Built team from 3 to 30 employees, spun entity into a separate company, led re-branding efforts, forged strategic alliances, drove revenue growth, and solidified collaboration/trust with 41 American city business journal publishers.> Ignited ad revenues 300% and non-ad revenues 200%, and grew site traffic 295% in 1 year.> Envisioned/launched strategy to re-brand entity from amcity.com to bizjournals.com.> Led re-branding and Customer Experience efforts that turned dubious publishers into passionate advocates. Incorporated name that all intermediaries could embrace and feel as though it was theirs.> Attracted 2 separate valuations and offers (both at fair market value of $100M) within the 1st year of joining the company and after the .dot-com bust in early 2000. Settled on strategic partner; sold portion of company to Microsoft in Q1 2001.> Named among Forbes Magazine’s “Best of the Web” in 2000. P&L responsibility.
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  • Bank Of America
    Senior Vice President
    Bank Of America Jun 1997 - Jan 2000
    Charlotte, Nc, Us
    Successfully turned around and led brand efforts for the 11-state Boatmen’s acquisition, also led brand and communication efforts for Small Business and Middle Market business segments and oversaw all brand/communications efforts for the business side of the bank (Small Business, Middle Market, Global Corporate & Investment Bank – large corporate business clients). Declined a promotion which required relocation to San Francisco as I didn't think it was the right thing for my family.> Managed a $25M marketing budget.> Supervised multiple advertising, design, ethnic, and direct marketing agencies.> Member of the 1998 Agency Review Team. > Increased products sold per day/FTE by 31% during the 1st year of Boatmen’s transition and grew loan sales by 220% from $149K to $446.5K/FTE.> Advanced unaided brand awareness by 357% and grew brand preference by 415%.> Strengthened brand consideration 600%.> Pioneered the first-ever, coordinated business-focused marketing approach that crossed all 3 business segments by creating the Business Continuum, a cohesive yet segment specific approach to market to all businesses while enhancing the Customer Experience.
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  • First Union (Now Wells Fargo)
    Vice President, Marketing Division/Advertising
    First Union (Now Wells Fargo) 1995 - 1997
    San Francisco, California, Us
    Recruited to lead consumer brand and advertising campaigns for deposits, investments, insurance, retirement services, Internet, and phone banking for this $10.5B financial services institution after the Marketing Division had been restructured. Managed multimillion-dollar budgets, 4 major ad agencies, multiple design agencies, and direct marketing firms. > Member of the 1996 Agency Review Team that initiated the launch of a new corporate-wide branding effort.> Exceeded 1996 $1B new deposit goal by 105% with $2.27B in new deposits through driving successful integrated marketing efforts.> Introduced the bank’s first integrated marketing approach by fostering collaboration with Direct Marketing and Corporate Affairs Divisions.
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  • The Morris / Frey Agency
    President
    The Morris / Frey Agency Jan 1990 - Aug 1994
    Wichita, Ks, Us
    Instrumental in the continued profitability and dramatic turnaround of this integrated brand building agency. Supervised all creative, account management, and new business development efforts. P&L responsibility. > Rescued the company from deficits to profitability in 1 year. > Restructured and re-staffed the organization from a PR firm into an integrated brand building agency.> Transitioned firm from an external provider traditional production into an in-house, digital-based production firm.> Grew revenues by 600+% and ignited gross income by 950% during tenure. > Increased billings of existing client base while attracting new clients in new industries (agriculture, fashion, hospitality). > Work was featured in Corporate Identity, HOW, Print, Graphics, and Financial Advertising Review publications; creative awards included National TELLYs, Bank Marketing Association’s Best of the Best Award, and 100 local/regional ADDYS.
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Gary Frey Skills

Strategy Brand Development Business Development Customer Experience Marketing Leadership Brand Architecture Direct Marketing Strategic Consulting Crm Strategic Planning Management Cross Functional Team Leadership Marketing Strategy Brand Management New Business Development Advertising Segmentation Interactive Marketing Account Management Multi Channel Marketing Social Media Sales Start Ups Executive Management Creative Direction Public Relations Strategic Partnerships Business Strategy New Media Customer Experience Improvement Customer Service Consulting Entrepreneurship Competitive Analysis B2b Mergers And Acquisitions Digital Strategy Customer Satisfaction Strategic Alliances Digital Marketing Brand Strategy Customer Relationship Management Turnaround Specialist Product Marketing Sales And Marketing Management Brand Performance Customer Segmentation International Sales And Marketing M&a Cultural Assessment

Gary Frey Education Details

  • Kansas State University
    Kansas State University
    Advertising & Graphic Design
  • Pratt Institute
    Pratt Institute
    Computer Graphics For Design

Frequently Asked Questions about Gary Frey

What company does Gary Frey work for?

Gary Frey works for Bgw

What is Gary Frey's role at the current company?

Gary Frey's current role is Connector. MacGyver. Confidant. Owner..

What is Gary Frey's email address?

Gary Frey's email address is gf****@****msn.com

What is Gary Frey's direct phone number?

Gary Frey's direct phone number is +131054*****

What schools did Gary Frey attend?

Gary Frey attended Kansas State University, Pratt Institute.

What are some of Gary Frey's interests?

Gary Frey has interest in Wellness, Children, Drumming, Education, Triathlons, Human Rights, My Family, Arts And Culture, Health.

What skills is Gary Frey known for?

Gary Frey has skills like Strategy, Brand Development, Business Development, Customer Experience, Marketing, Leadership, Brand Architecture, Direct Marketing, Strategic Consulting, Crm, Strategic Planning, Management.

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