• Developed RFP and led vendor selection team for comprehensive agency rebrand – first agency rebrand since the 1980s – to correspond with HACA's 90th anniversary. • Exclusive content creator for annual report publication used to communicate agency progress and goals with past, present and future allies.• Liaison with local and national media for proactive and reactive coverage.• Author of weekly internal and external newsletters for diverse stakeholder audiences.• Draft detailed executive talking points for variety of public- and private-facing events.

Clients include:• LookThinkMake: A Post House Creative Company (tourism; hospitality; commercial and residential real estate clients)• Stratus Properties (new multifamily project; new downtown Austin high-rise)• Whitestone REIT (new co-working concept; executive bios; highlighting tenants in shopping centers in fast-growing Phoenix, Dallas, Houston and Austin metro areas)• Texas Cultural Trust (Texas Young Masters; board meetings and other events)• Austin American-Statesman (sole writer for annual 40-page Top Workplaces publication)

• My primary client: CapMetro, mass transit for Austin, the nation's 11th-largest city. Other Texas office clients include University of Texas Extended Campus, UT Health San Antonio, Chef Merito Seasonings, Pama Liqueur and Royal Sonesta Hotels.• Comprehensive C-suite branding. • Counsel clients on best practices for dealing with media, including regular training sessions. • Assist with crisis communications.• Craft media pitches; news releases; internal and external blog posts; social media content.• Create robust editorial calendars looking days, weeks and months in advance.• Develop relationships with local, regional and national outlets. • Continuously monitor news coverage.

• Promoted to Gannett's flagship publication with daily circulation in excess of 1 million.• Write hard news and features for USA TODAY, with primary focuses on music, business and travel.• Stories also routinely run in Gannett publications nationwide.• Regular big-name interviews with everyone from Sen. (and former presidential candidate) Amy Klobuchar to Bono from U2. • Help lead live event coverage.• A newsroom leader in SEO, keywords, etc.• Routinely monitor Google Trends to help guide coverage.• Post to USA TODAY social media.• Participate in video shoots for USA TODAY.• Plan future coverage using Airtable.

• Promoted to corporate position based upon achievements at the local level.• Leader of a team creating shareable content for 200+ GateHouse Media/Gannett publications nationwide, including articles, video and audio.• Team responsible for generating millions of new page views for individual sites each week, helping to meet corporate content and revenue goals.• Posting to social media for GateHouse Media/Gannett publications nationwide via Social News Desk.• Counsel reporters and editors companywide on social media, SEO and video best practices.• Member of innovation team brainstorming new products to roll out in order to grow digital reach.• Monitor site-specific and companywide metrics via Site Catalyst, Google Analytics and Parse.ly. • Manage corporate relationship with YouTube.• Guide staff through three different content management systems in under two years.

• Newly created hybrid position combining existing responsibilities with an increased load of digital duties.• Continued as entertainment reporter/columnist/blogger covering bars/restaurants, movies, music, radio, retail, tourism and TV.• Added management of multiple social media channels, assisting staffers with social media best practices, generating web-only content, creating strategies for how to best roll out large-scale projects on digital platforms and more.

• Entertainment reporter/columnist/blogger covering bars/restaurants, movies, music, radio, retail, tourism and TV for the Austin American-Statesman, austin360.com and statesman.com.

• Newsroom department head overseeing staff of content producers, plus a team of freelancers; budgeting; screening and selection of vendors.• Coordinate coverage plans for entertainment-related events.• Double-digit increases in site traffic each year in position.• Conceived and implemented The A-List and Your A-List features, new ways to reach visitors ages 25-34.• Launched business directory, as well as channels and blogs devoted to recreation and spas & salons.• Groupon-type product added to site, along with music player featuring local bands and databases with details on happy hour specials around town, cocktail recipes and more. • Led staffers through three site redesigns and three content management system conversions.• Radio columnist, “American Idol” blogger and contributor of a variety of stories for the print edition.• Served on newsroom training committee.

• Controlled homepage during busy dayside shift, selecting centerpieces and determining story lineup.• Represented Web staff at twice-daily budget meetings.• Sent daily e-mail newsletters and breaking news alerts.• Monitored competing sites.

• Supervised newsroom staff plus columnists and freelancers.• Oversaw production of weekly newspaper.• Assigned, edited and wrote news stories as needed.

• Covered online journalism topics at the Dow Jones Center for Editing Excellence.

• Edited features and news copy to ensure accuracy and clarity.• Designed features pages using DTI PageSpeed.• Posted news updates on Statesman.com.

• Primary reporter for 5, 9 and 10 p.m. newscasts.• Wrote, edited and presented stories live in the field, on set and in the newsroom.• Served as fill-in news anchor.• Represented station at community events.

• Oversaw production of Show World, a 40-page weekly entertainment magazine.

• Promoted from weekly newspaper to management position at parent daily publication.• Responsible for all aspects of weekly books, education, entertainment, features, good news and religion sections, daily entertainment pages and more than a dozen annual special sections.• Assigned stories to staff reporters and contributing writers.• Edited stories for content and style.• Built features pages using QuarkXPress.

• Reported on and photographed newsworthy community events.• Designed and built news pages using paste-up method and computerized pagination.