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At the helm of RBC's social media landscape, my leadership over a 14-member team has fostered a culture where creativity thrives on insights and analytics. Our focus is to solidify RBC as a leading brand through innovative strategies and effective global governance. With deep expertise in digital marketing and social media, my role extends to nurturing a team that pioneers groundbreaking opportunities and delivers measurable growth across key brand metrics.In collaboration with senior leadership, we've demystified social media nuances, achieving clarity and alignment on campaign successes. My journey at RBC, coupled with my strategic direction at ruckus digital, underpins a robust digital strategy foundation. Our team's dedication to analytics and measurement has enabled us to translate complex data into actionable insights, ensuring RBC's continued dominance in the financial sector and beyond.
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Senior Director And Head Of Social MediaRbcToronto, On, Ca -
Senior Director & Head Of Social MediaRbc May 2022 - PresentToronto, Ontario, CaCurrently leading a high-performing team of 14 overseeing paid media, creative and global governance for RBC.
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Director, Social MediaRbc Oct 2018 - PresentToronto, Ontario, CaIn my day-to-day, I manage a cross-functional team responsible for social media marketing (paid and organic) at Canada's largest financial institution.Our team of social media professionals is focused on ensuring RBC remains one of the top brands in the country, and has a dedicated focus on innovation and ground breaking opportunities.Ensuring a culture that celebrates creativity, but is based on insights and measurement - using analytics to improve and grow the brand across a number of metrics. Regular connection point with senior leadership - presenting campaign results, demystifying social misconceptions and outlining success.
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Vice President Creative And StrategyRuckus Digital Oct 2017 - Oct 2018Toronto, Ontario, CaLeading the creative and design teams at ruckus digital, as well as shaping client strategies for large integrated marketing campaigns. Main creative lead and strategist / manage agency staff including designers, strategists / developing new business / Guiding clients with digital marketing strategies and campaigns / Managing paid social media campaigns / Delivering clear measurement and analytics, demonstrating ROI behind programs / Driving creative and innovative solutions for client programs and campaigns -
Managing DirectorRuckus Digital May 2013 - Oct 2017Toronto, Ontario, CaAs Managing Director of ruckus, I was called on to manage agency operations and staff on top of being the chief strategist and main client contact. My aim was to develop cutting-edge marketing campaigns that drove business objectives and engaged audiences.In this role I helped ruckus develop some amazing social marketing programs for clients, and was recognized with various awards including 2015 Boutique Agency of the Year.Main strategist and client relationship manager, managing agency staff, day-to-day operations and developing new business / Guiding clients with digital marketing strategies and campaigns / Delivering clear measurement and analytics, demonstrating ROI behind programs / Driving creative and innovative solutions for client programs and campaigns
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PrincipalEast End Digital Mar 2016 - Oct 2017Toronto, CaBig ideas AND business results - you don’t have to sacrifice one to get the other. At East End Digital we’re convinced you can grab people’s attention and blow them away with creativity while also generating ROI for you business.I’m passionate about creating memorable online experiences that get people excited - content that stands out from the everyday and results that turn heads. Here are just some of the expertise we can deliver -Digital MarketingSocial Media StrategyContent Marketing & DevelopmentMeasurement & AnalyticsCommunity EngagementTrainingIn-House and agency consultingInbound Marketing -
Director, Digital StrategyApex Public Relations May 2013 - Oct 2017Toronto, Ontario, CaDigital strategist and client relationship manager, keeping clients abreast of the changing digital landscape / Currently working with some of Canada’s top brands to develop long-term social media strategies and campaigns / Delivering clients clear measurement and analytics and helping them to understand the ROI behind their programs / Drive creative and innovative solutions for client programs and campaigns -
Account Director, DigitalHigh Road Communications Jan 2011 - May 2013Toronto, Ontario, CaDigital strategist / Worked with American Express, Facebook, Microsoft, Canadian Tire to develop long-term social media strategies and campaigns / Oversaw projects ranging from deep digital builds including websites, microsites and mobile platforms, to Facebook applications and contests, ensuring projects came in on time and on budget / Delivering clients clear measurement and analytics and helping them to understand the ROI behind their programs / Consistently managing between 10-15 large-scale projects at any time / Managing internal design and technical development teams as well as mentoring junior staff / Part of the Senior Management team, helping to guide agency strategy and new business targets -
Manager, Digital CommunicationsSun Life Financial Feb 2010 - Dec 2010OoManaging a team of four, I was responsible for all digital strategy and marketing initiatives within SLF Group Benefits. From mobile app development, to social strategy, to email marketing, our team shaped Group Benefit's digital approach and helped usher in new online tactics.- Responsible for digital roadmap including long-term planning, strategy and budgeting- Managed a staff of 4 employees across two locations (Toronto, Waterloo)- Sat on the mobile steering committee, developing initial strategy, wireframes and designs- Oversaw the implementation of an email marketing system from RFP to execution and implementation- Oversaw updating owned digital channels, ensuring relevant and current content- Developed augmented reality and QR code campaigns- Oversaw vendor and agency relationships -
OwnerRebelcomms Communications Apr 2009 - Jul 2010CaFreelance digital strategy and social media counselling. I offered services ranging from social media planning and execution to developing marketing tactics for owned digital channels. I've worked closely with Toronto city politicians and prominent Liberal Party members in this capacity. -
Communications AdvisorLawpro Aug 2007 - Feb 2010Toronto, Ontario, Ca- Planned and implemented company Social Media strategy and policy- Advised on web usability, navigation and digital content- Oversaw the complete rebuild of our internal website, executing on schedule and budget- Counseled and advised senior management on digital practices and roadmap- Managed junior communications staff - Contributing editor for LAWPRO magazine with a distribution of over 20,000- Regularly managed external vendors and creative staff -
Marketing & Communications SpecialistEconomical Insurance Jan 2007 - Aug 2007- Developed comprehensive marketing & communication plans and strategies for nationwide distribution- Digital Strategy and planning- Web usability and design
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Communications SpecialistManulife Financial Jul 2003 - Jan 2007Toronto, Ontario, Ca- Developed product launch strategies- Served as editor for 2 nationally distributed newsletters with an audience of nearly 30,000 - Handled all website related communications both internally and externally, organized advertising campaigns appearing in Benefits Canada Magazine- Created numerous brochures, pamphlets and instructional guides geared towards clients- Wrote and approved confidential integration and merger related materials- Wrote Intranet postings and articles- Simultaneously ran numerous projects on a regular basis
Gary Edgar Skills
Gary Edgar Education Details
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Niagara College School Of MediaJournalism Print
Frequently Asked Questions about Gary Edgar
What company does Gary Edgar work for?
Gary Edgar works for Rbc
What is Gary Edgar's role at the current company?
Gary Edgar's current role is Senior Director and Head of Social Media.
What is Gary Edgar's email address?
Gary Edgar's email address is ga****@****ail.com
What is Gary Edgar's direct phone number?
Gary Edgar's direct phone number is (416) 924*****
What schools did Gary Edgar attend?
Gary Edgar attended Niagara College School Of Media.
What are some of Gary Edgar's interests?
Gary Edgar has interest in Writing, Social Media, Marketing, Technology, Communications, Web 2, Health.
What skills is Gary Edgar known for?
Gary Edgar has skills like Digital Strategy, Digital Marketing, Social Media, Corporate Communications, Seo, Marketing Communications, Blogging, Content Strategy, Strategic Communications, Facebook, Public Relations, Media Relations.
Who are Gary Edgar's colleagues?
Gary Edgar's colleagues are Constance Liang, Cpa, Jackie Dikeos Cfp, Pfp, Payal Solanki, Stefan Stefanov, Marie-Claude Labrecque, Jianhao Li, Nyoka Robinson.
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