Grew net sales in all classes of trade in territory consisting of OK and northwest AR. Developed sales, advertising, and display programs for accounts. Organized DMs and route sales reps (RSRs) by prioritizing expectations and assessing work quality. Introduced TQM processes for managing accounts and sales. Developed promotional calendar for all account promotions, advertisements, and displays. Fielded and handled escalated situations above DM and RSR authority levels. Conducted monthly sales meetings for DMs and senior management.* Grew business 12.9% in year 1 (from $17 million to $19.2 million) and 14.6% in year 2 (from 19.2 million to $22 million).* Won DSD Vendor of the Year at Crest Foods in first full year.* Placed over 400 permanent displays in 130 Wal-Mart Stores.

Developed business plans to meet goals of long-term sustainable growth in Specialty Channels Division. Led, directed, and motivated sales and account management team members, servicing 4 different regions during tenure. Managed broker network to deliver net sales growth of 7%-14% annually. Generated incremental $2.5 million in non-traditional sales. Utilized marketing fund to drive profitable incremental sales.Composed strategic and tactical plans. Managed net sales results, promotions, and special programs for customers and brokers. Evaluated sales personnel overall performance, planning skills, account preparation, presentation, execution, and follow-up. Hosted annual regional sales meetings and evaluated brokers quarterly.* Named, “Vend Manufacturer of the Year,” by national trade publication Automatic Merchandiser Magazine.* Created and implemented new internal sales processes that drove sales efficiencies and reduced trade spend.* Launched new marketing concept in vending that delivered $750,000 in incremental annual revenue.* Negotiated and secured multi-year programs with several key / national operator groups, including Aramark, Vending Americas, and VMI.* Won awards that include Top Gun Award at Keebler (for highest growth percentage nationwide), Ultimate K Award, and Automatic Merchandiser Manufacturer Representative of the Year.

Director of Marketing & SalesExceeded sales targets by developing and implementing business plans that addressed sales process, product strategy, trade practices, forecasting, and SKU rationalization. Revitalized snack line by redesigning package graphics, improving display boxes, and optimizing case packs. Launched new products and expanded current product lines, resulting in consistent revenue increases.* Successfully negotiated and managed contract packaging opportunity with Nabisco, resulting in long-term agreement providing incremental annual revenue of $6 million.* Secured additional new business that added $4.2 million in annual incremental sales.* Delivered triple-digit growth by streamlining marketing process, reducing cycle time, and building high-performance sales team.National Sales Manager (1992-1994)Developed and implemented national sales strategies to drive incremental sales and profit through distribution, company region sales managers, and broker sales teams. Developed sales teams focused by trade channel. Organized national and regional sales meetings to provide key sales training.* Delivered annual double-digit sales increases for 3 consecutive years.* Developed and implemented new convenience store strategy that led to national distribution in over 9,000 7-11 convenience stores.Regional Sales Manager (1989-1992)Managed large regional accounts of all classes of trade, with accountability for regional distributors. Accountable for productivity of 7 brokers with 23 sales representatives.