• Worked with top retailers such as Walmart, The Home Depot, Tractor Supply, Menards, and ACE also oversaw Farm Chains, Mid-States, co-ops, buying groups, and distributors • Managed all sales activities for 60+ accounts including promotions, pricing, terms negotiations, trade spend, brokers, and programs, resulting in significant revenue growth• In charge of marketing duties including trade shows, product development, and marketing initiatives• Part of the leadership team that assessed risks, communicated solutions, and improved customer satisfaction and profitability• Created and executed plans for distribution, merchandising, pricing, and product placement

• Fosters collaborative relationships with Healthy Pet's largest and most strategic customers including Walmart, Target, and Amazon• Developed and executed strategic account operating and budget plans to grow sales • Focused on driving top-line sales volumes and ensures achievement of target profitability • Supports revenue generation and sales growth by cultivating new business relationships• Effectively delivered sales presentations utilizing syndicated data, created annual sales budgets, trade spend management, forecasting and promotional planning• Effectively generated significant profit margins and revenue by strategically placing new items at Walmart that drove double-digit portfolio sales growth

• Led the development, training, implementation and the monitoring of compliance as it pertains to sales and marketing team best practices for category management, shopper marketing, trade spend optimization and sales operations• Managed the bidding and negotiation process and secured all appropriate syndicated data• Developed and implemented “One Source” view of POS using syndicated and retailer direct data• Successfully created and developed the Trade Promotion Management System• Developed business review process, presentations, managed trade publication budget, timing, and deliverables. Managed all aspects of major trade show planning

• Revitalized a book of business that had experienced three years of consistent losses to achieve • Managed the Canadian market by overseeing field reps and calling directly on top customers • Leveraged analytical skills to incorporate Walmart Retail Link Analyst into Sales role

• Converted 600+ accounts to a self-serve web ordering portal• Implemented an eCommerce B2B solution to streamline the ordering process thereby improving the customer experience and reducing the cost of sales processing• Developed new sales techniques to efficiently manage a diverse customer base.• Reduced cost to service accounts by $300K per year prioritization

• Influenced overall brand strategy and management of the Interior Finishing product categories under the Homax Brand• Developed and coordinated the launch of new products, packaging changes, and point of purchase merchandisers at major retailers• Performed costing, P&L, SWOT, and market analysis• Trained professional contractors on product benefits and oversaw onsite manufacturing for flagship product line• Provided product training to store managers at annual meeting.• Specialized in brand management, product development, point of purchase promotions, packaging design & development, product pricing, product training, trade show planning, product demo videos

• Provided product line training to all sales representative• Conducted product testing, documented results, and communicated findings to senior brand managers• Defined the testing criteria and processes for high quality selling products• Designed, sourced and created signage for product categories• Contributed to the management of a product line with over $40 million in annual revenue• Developed new product prototypes, mockups, and sales samples• Managed the creation of marketing collateral, videos, and signage• Developed planograms and conducted retail shelf space analysis for major retailers

Managed timelines for parallel development projects. Created product specifications and enforced product quality standards. Contributed ideas to new product design as part of the R&D committee. Communicated new designs and quality upgrades to manufacturers throughout the development and sample process.