Career trajectory with Microvascular Health Solutions:- Consultant 2011-2016- Chief Marketing Officer 5/2016 to 10/2023- Chief Executive Officer 10/2023 to present

Business and Marketing analyst growth strategist. Numbers cruncher to formulate understanding and interpret how data should drive business. “The Knowledge is in the Numbers,” which is the subtitle of my book “Direct Marketing Quantified,” says it all.I develop custom formulas, analyses and models from my 40-plus years of working with companies ranging from start-ups to large corporate entities. When I analyze your business and marketing data, you will have my unique insight to establish your course, quantify your objectives, measure your effectiveness, and use digital and other channels to increase your profitability. My mission: sell more products and services using my proven marketing strategy template based on my new book, "Crack the Customer Mind Code." I’ve worked with all sizes of companies, in a wide variety of categories including financial services, insurance, credit, mortgage, automotive and structured settlements, technology, subprime markets, membership organizations, publishing, gifts, and many more.Media channels I’ve worked in range from new digital marketing channels, through traditional offline channels. I integrate both online and offline media strategies to generate results. My consulting clients have included dozens of consumer, business-to-business and non-profit organizations.

My content and copy has appeared in millions of U.S. households and has been translated into four languages. Content is written with the strategy to drive more customers and retain the ones that already exist. After years of writing copy, I stepped back to analyze the common characteristics of my most successful campaigns. Out of that analysis, I wrote my latest book, “Crack the Customer Mind Code, Seven Pathways from Head to Heart to YES!” (more about it at CustomerMindCode.com).I identify the “big idea” and unique selling proposition to position, or reposition, products and services using online and offline marketing approaches. The identification of USPs and copywriting for clients has resulted in sales increases of 15%, 35%, and even as high as 60%. I have also been the author of a twice-monthly marketing column for Target Marketing Magazine titled Reinventing Direct.My 11-point formula for content and copy success is this:1. What’s the “Big Idea?”2. What is the simple-to-grasp message that connects with the customer in under 8 seconds?3. Emergence (is it new news?)4. Does the consumer learn new information by reading our materials or watching our videos?5. Is it unique?6. Is it useful?7. Is there urgency?8. Is it specific?9. Does it resonate to an individual at a personal level?10. Is there an explicit future, long-term benefit?11. Is it exclusive to a select few?

Marketing Director (Volunteer) from 1999-2005;2012 to 2024.Responsible for brand oversight, content marketing, email marketing, direct mail to support ticket and recording sales.

Gary Hennerberg is considered among America’s leading marketers. He has been a marketing professional since 1978 and has been an independent marketing consultant and copywriter since 1992. Since 2016, he has been the CMO of Microvascular Health Solutions. He is adept at both the numbers and creative side of marketing, where he translates marketing plans into action. With experience in cross-channel marketing including email, social media, websites, online video, direct mail, and catalogs, Gary identifies the most effective and cost-efficient blend to generate sales. He is also the voice for the voice-over in videos that explain the importance of glycocalyx health.

Grew the direct marketing consulting and copywriting division from zero to $9.5 million serving clients such as The Dow Chemical Company, Deere & Company, Eli Lilly and others.

Direct marketing consultant, copywriter, and manager of the Sesame Street Book Club and new product development.