www.garyhiggs.comAfter five years as creative director at BBH on Tesco, Costa Coffee, and Volkswagen, I moved into the world of B2B during the pandemic to head up the Creative department at True. In just two years, I helped reposition and restructure the agency from strategy and briefing through to design and artwork – leading the agency to triple its revenue, triple in size, and win over 40 creative awards – including 'Best in Show', 'Best TV Campaign', 'Best Short Form Film', and 'ANA Global Creative Agency of the Year' twice.I'm currently consulting and partnering with brands to launch new projects and integrated brand campaigns and open to new permanent CD/ECD opportunities.I’m a writer and strategic thinker who's passionate about creating insight-led advertising that works. Not just wonderfully written and beautifully designed ads, but creative that’s effective because it solves a consumer problem – whether that’s above, below, or through the line. During my 18 years in the industry, I have worked on campaigns across all kinds of media, spanning many different industries, and for more brands than I can count (math was never my strong point). What I am great at, though, is collaborating with strategists to hone propositions, helping write inspiring creative briefs, and leading teams to create and craft award-winning ideas.