Gary Holifield Email & Phone Number

Milton, Ma, Us

Cary, North Carolina, Us

Cary, North Carolina, Us

Global Digital Strategy Director at an orphan rare disease biopharma with 4 rare disease commercial products, headquartered in Dublin, Ireland.Dedicated 25+ years to serving patients in Life Sciences. Appointed FIRST enterprise Digital Strategy Director for Amryt Pharma headquartered from the C-suite co-designing a digital execution framework with executive leadership team (ELT) and building a Digital Center of Excellence while overseeing a rare disease company digital transformation.The digital strategy function supports and leverages innovation across brands through all functions. Leads functional digital champion appointees and coordinates company-wide, cross-functional team members of the informal Innovation Network to strengthen a culture of innovation. The director sits on the Senior Management Team (SMT) and partners with Global product teams (GPTs) to help harmonize the digital ecosystem to ensure standardization and maximize winning digital pilots within their brands. The digital strategy director will establish and coordinate IT governance to create scalable growth capacity for the continued expansion of the commercial rare disease business.

The Associate Director (AD) of International Marketing at Amryt Pharma works in the global home office headquarters in Dublin, Ireland. Part of the global marketing department, the AD is operationally responsible for helping to develop and cascade global brand plans (annual) and insights based strategy while coordinating international brand team members through regular brand forums. The Associate Director of International Marketing is an executive leadership development role and reports to the VP Head of Global Marketing. The AD will deliver key marketing assets, support country marketing plans/campaigns and strategy development where necessary as well as help engineer company-wide programs like digital excellence, insights collection/distribution, corporate social responsibility and coordinate external/internal corporate communications. In addition the AD will be a key player in the development of a global communications content management system and participate with global functional leads and country managers to develop and prepare for a global launch into Amryt's third rare disease therapeutic area.

The Northeast Rare Disease Manager (RDM) leads a team of Rare Disease Specialists (RDS) covering 15 states in the US responsible for rare disease awareness, promotional activities and the coordination of reimbursement process of two ultra rare, orphan drugs. Rebuilding the commercial sales unit since Jan 2017 relaunch, the RDM plays a vital role in engineering a NEXT generation company through culture and a highly specialized and efficient rare disease business model. Patient centricity is a cultural cornerstone as well as social awareness skills and emotional intelligence competencies that are all essential to support a highly collaborative and effectual concierge rare disease business and service model. The RDM hires, coaches, and manages the RDS team as well as works alongside them in business development and as a thought leader liaison to Endocrinology and Cardiology. The RDM cultivates regional Key External Experts (KEEs) at Centers of Excellence (COE) like the NIH. The national disease expert network can help local specialists with identifying and diagnosing generalized lipodystrophy and homozygous familial hypercholesterolemia (GL/HoFH). Disease prevalences can range from 1-500k to 1-10 million. The RDM is geographically aligned to shared service partners: Patient Engagement team, Medical Science Liaisons, Market Access experts and Registered Dietitians. The RDM strategically coordinates and directs an inside sales team. These inside based Rare Disease Partners discover leads through analytical data mining as well as supporting Rare Disease Specialists and their managers with lead development. RDM collaborates with RDS team to manage partner services in a seamless, highly responsive concierge approach to medical professionals and patients. Rare disease education, branded marketing strategies and tactics are followed and deployed across the Northeast region. From 10/2018 to 02/2020 served as Interim US Marketing Director. Aegerion became Amryt 9/2019.

Lead US marketing function brand planning of two rare and ultra rare disease products.

Dublin, Ireland, Ie

Served the Autoimmune and Rare Diseases division of Mallinckrodt promoting Acthar, an injectable adrenocorticotropic hormone gel (ACTH), to Immunologists and Rheumatologists in Brooklyn and the Bronx.

Launched startup's first commercial business unit and an Oncology suite of supportive care products indicated for the treatment and prevention of postoperative, highly and moderately emetogenic cancer chemotherapy and radiotherapy induced nausea and vomiting, a 5HT receptor antagonist, ondansetron marketed as Zuplenz, as well as a Class II rapid onset opioid, Abstral (fentanyl sublingual tablet) for the treatment of breakthrough cancer pain (BTcP) while our nascent commercial organization supports the funding and development of a breast cancer vaccine immunotherapy, an immunogenic peptide from the HER2 protein.

South San Francisco, California, Us

Promoted ACTEMRA (interleukin-6 blockade) and Rituxan (anti CD-20 B-Cell mAb), two buy & bill biologics, indicated for the treatment of autoimmune diseases in the rheumatology and immunology marketplace covering Manhattan, Brooklyn and Staten Island.

Partner in reality series Casting Call and connected film project Spring Break '83.

Cambridge, Ma, Us

Launched first Rheumatology sales force at Biogen Idec with Rituxan, a genetically engineered chimeric murine/human monoclonal 1gG1 kappa antibody directed against the CD20 antigen, a buy & bill infused product, launched in 2006 with a new indication from the Oncology to the rheumatology/immunology marketplace. Territory consisted of Manhattan, Brooklyn and Staten Island creating and supporting accounts in institutions and community specifically focused on rheumatology practices with clinical and reimbursement needs.

Thousand Oaks, Ca, Us

Launched Amgen's immunology business unit (IBU) with an interleukin-1 receptor antagonist daily injectable promoted as Kineret in 2001. Re-launched Enbrel (anti- tumor necrosis factor alpha) responsible for sales & marketing, clinical and reimbursement support for Manhattan, Brooklyn and Staten Island, with $19 Million sales goal (2004) serving over 60 Rheumatologists. Also serve as hospital representative for 8 community and nationally respected institutions. From April 2005-Jan 2006, executed the role of Dermatology Specialty Representative: Responsible for covering and coordinating strategy for two territories including all of Manhattan and the Bronx/Westchester selling Enbrel to Dermatologists for moderate to severe psoriasis.

Arlington, Virginia, Us

Served as the Petroleum Operations officer. Activated to serve both in two exercises in Germany and for full time emergency duties in the aftermath of September 11, 2001.

New York, New York, Us

Responsible for $7 Million in cumulative sales for the following products: Celebrex, Zoloft, Zyrtec and Aricept serving over 1000 doctors of all specialties. Responsible for two hospitals, New York Hospital Queens and Flushing Hospital Medical Center.

Dublin 2, Ie

Worked on three different projects, Bell Atlantic, AT&T, TOSCO Corporation while at Andersen Consulting (now Accenture) testing PeopleSoft and implementing a Visual Basic General Ledger project for the Financial Planning and Analysis business.

Arlington, Virginia, Us

Seven years of combined military leadership experience directly supervising an organization or staff of 12-189 soldiers in both overseas (Korea/Germany) and US based assignments, four years active duty and 3 years in the NY National Guard. Activated during 9/11 to support NYC in recovery operations. Key areas of expertise included roles as transportation platoon leader; petroleum/logistics platoon leader and executive officer as well Battalion Personnel Officer (Human Resources Manager).

Founded and incorporated a college bi-weekly features magazine, 6000 circulation, at The George Washington University. The magazine was fully independent from the University.

Kellogg Executive Scholar Certificate, Chief Digital Officer Program

Bachelor Of Arts, Political Science, Minor: Journalism