Chaired Professor: As FNC Founders Chair in Marketing & Data Analytics leverage resources of a tenured, endowed chaired professorship that provides strong research support. Leverage background to help advance program curricula (e.g., developed and implemented a new marketing and sales consultancy course; teach measurement and statistics doctoral seminar). Engage with the external business community, University, and SOBA development staff. Support BASE initiatives with SOBA partnering business firms; helped develop first BASE partnering events; developed course and student consulting projects with partners; advocate and design sales courses.Associate Editor (Sales Track) and Co-Guest Editor for Special Issue on Sales and AI for the Journal of Business Research.In addition, continue the following responsibilities common for university-level marketing professors who work in tenured roles for Research One (R1) Universities. Those include:(1) 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇: Conduct and publish research in high quality, peer-reviewed academic journals, including sharing research through presentations. (2) 𝐓𝐄𝐀𝐂𝐇𝐈𝐍𝐆: Provide university accredited program instruction and executive education in business, marketing, and sales domains. Teach primarily in the areas of marketing and sales with an emphasis on data analytics, marketing, and sales consulting.Level of instruction and courses taught in accredited degree programs::: PhD: Research Methods & Measurement :: Undergraduate: Marketing and Sales Consulting:: Undergraduate: Sales Management (3) 𝐒𝐄𝐑𝐕𝐈𝐂𝐄: Editorial Review Board for Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Personal Selling & Sales Management, and Industrial Marketing Management. Collaborate with colleagues through external service to advance marketing/sales knowledge while also performing internal service to the University, college/school, and department to build better academic institutions.

Please see description above for the role of a University marketing professor at a Research One (R1) University.(1) 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇: For accomplishments, please see complete CV or publications list below. :: Presented research in national academic conferences in Chicago, IL, and San Diego, CA and in marketing faculty seminars at Iowa State University, Pepperdine University, and the University of Mississippi. (2) 𝐓𝐄𝐀𝐂𝐇𝐈𝐍𝐆: Level of instruction and courses taught in accredited degree programs::: MBA: Marketing Management:: MBA: Advanced Marketing Management:: MS in Marketing: Advanced Marketing Management:: Undergraduate: Professional SellingBased on contributions to undergraduate teaching and students, inducted as Faculty member into Delta Sigma Pi, a professional business fraternity in 2014.(3) 𝐒𝐄𝐑𝐕𝐈𝐂𝐄: Joined Editorial Review Board for Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research. Continued responsibilities on Editorial Review Board at the Journal of Personal Selling and Sales Management. Twice recognized by Publons annual awards for being among the top 1% of Business and Economic faculty for contributions to the peer-review system (2018 and 2019 Peer Review Award). Served as Committee Chair for Tenure and Promotion Committee (2019-20), Faculty Search Committee (2017-18). Instrumental as member of several committee including the committee that developed a merit-based pay rubric for faculty evaluation, a major revision to the Department's Tenure and Promotion Standards, and the creation of a tiered Department Journal List for evaluating research productivity.

Offered promotion to Associate Professor with return in Fall 2014. Chose offer to join as Associate Professor of Marketing at Clemson University instead. Please see description above for the role of a University marketing professor at a Research One University.(1) 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇: For accomplishments, please see complete CV or publications list below. :: Presented research in national academic conferences in Austin, TX, Miami, FL, Fort Worth, TX and Orlando, FL and in marketing faculty seminars at the University of Arkansas, West Virginia University, and Clemson University. (2) 𝐓𝐄𝐀𝐂𝐇𝐈𝐍𝐆: Level of instruction and courses taught in accredited degree programs::: PhD: Structural Equation Modeling:: MBA: Marketing Management:: MBA: Business to Business (B2B) Marketing:: MBA: Brand and Product Management:: MS in Operations Research (MSOR): Marketing Analytics :: Undergraduate: Personal Selling and Sales Management Executive education::: Brand and Product Development :: Business and Marketing Analytics:: B2B Marketing and Sales ManagementNominated for the best teacher award at WSOM in 2008, 2010, 2011, and 2013 for teaching in MBA required courses, MBA elective courses (B2B Marketing and Brand Management) and Executive Doctor of Management / PhD in Management statistical modeling (Structural Equation Models) course.(3) 𝐒𝐄𝐑𝐕𝐈𝐂𝐄: Continued responsibilities on Editorial Review Board at the JPSSM. Co-chaired 2014 American Marketing Association’s (AMA) Winter Conference, which included co-editing the Winter AMA Proceedings, among the largest global research conferences in marketing.Served as Curriculum Committee Co-Chair as well as several WSOM service roles including development of the MBA core curriculum, recruiting marketing faculty (six years), among others.

Please see description above for the role of a University marketing professor at a Research One (R1) University.(1) 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇: For accomplishments, please see complete CV or publications list below. :: Presented research in national academic conferences in Boston, MA and Washington, DC and in a business faculty seminar at Case Western Reserve University. (2) 𝐓𝐄𝐀𝐂𝐇𝐈𝐍𝐆: Level and courses taught in accredited degree programs: :: MBA: Strategic Sales Management:: MBA: Negotiation:: Executive MBA: Marketing Management Core:: Undergraduate: Basic Marketing:: Undergraduate: Sales Management(3) 𝐒𝐄𝐑𝐕𝐈𝐂𝐄: Committee member: Department AACSB Team for Sales Management & CRM Track; College AACSB Administration Representative for Junior Faculty; MBA Core Faculty

Please see description above for the role of a University marketing professor at a Carnegie-designated Research One (R1) university. (1) 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇: For accomplishments, please see complete CV or publications list below. :: Presented research in national academic conferences in Scottsdale, AZ and in marketing faculty seminars at Emory University, University of Houston, University of Arizona, and Florida International University. (2) 𝐓𝐄𝐀𝐂𝐇𝐈𝐍𝐆: Level and courses taught in accredited degree programs: :: MBA: Marketing Management:: MBA: Sports Business (co-taught):: Undergraduate: Intermediate Marketing Management for Marketing MajorsNominated for the MBA best graduate-level teacher award in 2003 for teaching the MBA Marketing Core course.(3) 𝐒𝐄𝐑𝐕𝐈𝐂𝐄: Committee member: Department Performance Review (non-tenured member); MBA Core Faculty

(1) 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇: Apprenticeship like role of marketing professor under the mentorship of Professor William D. Perreault, especially during last two years of my doctoral program (dissertation stage research). Also completed doctoral courses in marketing, econometrics, sociology, psychology, statistics, and structural equation modeling. Some doctoral-level marketing courses were also completed at the Fuqua School at Duke University. (2) 𝐓𝐄𝐀𝐂𝐇𝐈𝐍𝐆::: Undergraduate: Sales Management

Promoted early to a front-line role in managing operations at one of P&G’s top ten accounts for three customer divisions across five states generating over $300 million in P&G sales. Responsibilities included sales, marketing, key account management, business development, training, technology and operations management. Led Efficient Consumer Response effort: category management, activity-based costing, and continuous replenishment. Managed nine direct reports. Also worked as Account Executive, Sales Technology and Account Manager, Paper Products Division. One of five members on P&G’s first US Corporate Sales Technolgy group, which focused on identifying and developing ways and means to leverage an ever-expanding portfolio of sales technology tools. MBA-CBDT summer intern in summer 1992 prior to full-time employment following MBA graduation. Earned top performance ratings.

Joined PepsiCo’s KFC restaurant division’s management “fast track” program. Assumed $7+ million P&L responsibility for 10 restaurants (up to 200 employees). Managed ten unit managers and all aspects of the business, including operations management, staffing, purchasing, and local marketing efforts. Worked as full-time executive until July 1991 when I commenced full-time MBA studies. Afterwords I worked as a part-time marketing consultant during my first year of full-time MBA studies until accepting an MBA internship position with P&G for the summer of 1992. Earned top performance ratings.

Strategic planner and infantry leader. Developed and presented strategic-level plans during exercises involving thousands of soldiers, hundreds of US Army helicopters & US Air Force planes. Deployed task force within 18 hours of notification during training exercises and was responsible for worldwide deployment of the 6000-person strong brigade task force which was a US military rapid response lead strike force during the Cold War era. Led 40-person rifle and 27-person mortar platoon including responsibilities for professional and personal welfare. Managed a $3 million annual budget and oversaw 6 direct reports. Wrote first ever Brigade Air Assault Tactical SOP manual which was adopted by other units and lauded by General Hugh Shelton, who later became Chairman of the Joint Chiefs of Staff.Earned top performance ratings, 2 Army Commendation Medals (ARCOM’s), 2 Army Achievement Medals (AAM's), Army Parachutist badge, and Air Assault badge.