Gary J. Email & Phone Number

Asheville, Nc, Us

Asheville, North Carolina Area

- Copy editing, book and manuscript support; manuscript review- Expert in Print-On-Demand (POD) book production, distribution coordination with POD service- e-Book production- Author promotion and publicity- Blog and Social media support- AP Style or Chicago Style editing (preferred, but also knowledge of MLA formatting, others)- Copy editing, Development editing (Ghostwriting)

Asheville, North Carolina Area

With 30+ years in advertising, marketing and public relations, I’ve written in just about every medium. Advertising, proposals, grants, speeches, radio, tv, print, white papers, ghostwriting, technical writing, news releases, scripts, powerpoint, you name it.- Public Relations, earned media, features and media relations - Social Media Marketing (SMM); WordPress Site Production/Content management

Asheville

Managed three websites for George Barker, Author of "Don't Be a Cow!" and president of Land and Trees Unlimited and NRC Trees.com. Edit, manage the "Happiness blog", research images, post and share via MailChimp RSS feed; utilize Yoast for SEO; Create and edit videos for YouTube.

Washington D.C. Metro Area

Partner in a boutique marketing communications agency, located in Georgetown, Washington DC Our primary focus was strategic consulting and communications campaigns for not-for-profits, positioning and branding for small businesses and quasi-governmental agencies: Traditional Advertising, positioning, copywriting, public relations, media relations, development of digital/online websites, SEO and content.- Named and launched "investED" seminars, a financial/investment education company; wrote print and radio copy, handled media placement. - Created launch advertising and copy, including promotional magazine for "FlavorX," a pet medicine-flavoring company.- Provided communications audit and website recommendations for Folger Shakespeare Library's first website. Other clients included: and Inclusion Incorporated, Telenor Communications, Hadley's Park, Emergency Disaster Preparedness for the Disabled.

Bethesda, Md

Supervised all facets of traditional advertising campaigns, positioning, copy from concept to completion for mid-size DC advertising agency.- Oversaw transition to digital, web design, SEO, Content under direction of Agency President.- Created and managed budgets, timelines.- Collaborated with four-person art department, media strategist/buyer and clients on public relations strategies to integrate paid and earned media. We were "cutting edge" with digital services, website design and development, no themes or plug-ins here. This was the Wild West!- Managed and directed campaigns with creative/media budgets ranging from $20K - $925K- Launched national $650,000 campaign introducing "Direct Deposit/Direct Payment" for NACHA- Created award-winning traffic building campaigns for Freer-Sackler Galleries of Art- Created positioning and launch for the National Museum of American History, Jazz Appreciation Month, now in 15th year. - Created "Everything Old is New Again" campaign for Smithsonian Institution post 9/11- Collaborated with web designers and coder to create Charles Darwin Foundation/Galapagos.org inaugural website- Directed "Digital since before the revolution" campaign for Rieger Communications, providers of large scale museum photographic installations- Provided content and collaborated on creative for Watershed Associates, a DC negotiation/consulting firm.Won the "Business Volunteer of the Arts" Award from the Washington DC Creative Alliance for my communications plan for the Torpedo Factory Art Center, Alexandria, VA.

Account and project management for this nationally recognized public relations firm that specialized in nutraceuticals, food and nutrition.- Supervised junior acct. exec and intern.- Created public relations campaigns, marketing collateral materials for events and media promotions- Extensive travel with responsibilities that included representation of agency and clients and all facets of trade show event production of promotional materials and management. Client work included: Sweetn'low; Butter Buds; Chromium Information Bureau.

Bradenton, Fl

Responsible for $13.5 million not-for-profit behavioral healthcare organization’s corporate public relations strategy and media relations program. - Developed the job position from primarily internal communications department for 38 program directors and 6 separate facilities into "C" level liaison building community awareness and promotion, through increased positive media coverage, radio and television PSAs, CEO involvement. - Responsible for annual review of public relations policy, coordination of external/internal communication, identification and development of cross-functional teams brand messaging and increase awareness of programs and services. - Redesigned all marketing materials, including internal newsletter and communication, and repositioned the corporate brand with a new logo, which until last year, was used for more than 20 years; in 2014, the 55 year old organization became affiliated with Centerstone, one of the largest non-profit providers of behavioral healthcare in the nation.

Sarasota, Florida And New York City

Martiner-James Advertising: Partner, AE, Creative Director; Media buyerCreative Director/ Copywriter at this two-man advertising agency; created Public Relations department and integrated paid advertising budgets to include communications and public relations. DL Green and Associates: Creative DirectorCollateral Inc: Copywriter; Account ExecutiveFirst hired employee as copywriter to start-up full service advertising agency. Learned media negotiation/buying/budgeting/CPI, created public relations department increasing agency billings. Garnered about a dozen ADDYs for creative and copywriting. WSPB/WMLO: Continuity Director/On-air announcer The Merlin Group: Account Executive and assistant to President of major Theatrical Press Agency in New York City