I could not me more excited about joining ShiftLeft as their CRO. The cybersecurity industry has largely been defined by trying to defend against cyberattacks after an organization has been breached. Imagine a world where CTOs and CISOs are able to empower their teams with the capability to deliver software free of security related defects at unrivaled speed and accuracy. This is the promise of the ShiftLeft.

Co-founded Velocity Z to accelerate growth for early and mid-stage technology companies. Velocity Z provides everything from seed/growth capital to business services including marketing, engineering, business development, and back office capabilities to companies at the cusp of getting their products or services to market and those looking to grow rapidly. I primarily provide fractional CMO services to our portfolio companies where we use Agile methods to accelerate growth and adoption. By offering Agile marketing services we are able to start our portfolio companies on their journey with a foundation that is scalable while ensuring they can compete and win over the long term by being myopically focused on doing what’s best for their customers. We use data and analytics to continuously look for how to address and fix problems in real time. By living the mantra of “fail fast and iterate” we are able to deploy tests quickly, evaluate the results, and iterate rapidly. It’s an exciting time as I get to share my 30+ years of broad spectrum B2B, B2B2C, and B2C marketing knowledge and skills with companies aspiring to grow rapidly and build a sustainable brand. I can’t think of a better way to spend my time and energy than giving back to an industry that has provided so much for me over the years.

I enjoy a great charter at BlackBerry. It's a bifurcated role that allows me to stay in front of the ever evolving cybersecurity landscape and using what I learn to help inform our customers, partners and the broader market on what's happening along with what they can do to stay safe. I'm also working cross-functionally to forge efficiencies tied to a variety of business imperatives including thought leadership, customer and partner advocacy, go-to-market, messaging, agile marketing, journey orchestration and others all with an eye towards driving top line revenue growth.

Applying decades of executive leadership in both marketing and cybersecurity to drive global modernization of marketing and sales function while delivering a solid brand strategy and creating best practices to develop talent. Leveraging data and technology to create ideal experiences for our customers at moments that matter.

Driving the development, oversight, and the execution of the marketing strategy. Responsibilities include building an overall go-to-market strategy, messaging, positioning, branding, and lead generation campaigns that drive revenue growth and new logos for Usermind as the leader in the journey orchestration space.

As Chief Security Evangelist I have a bifurcated role. I partner with internal teams to drive strategic alignment of products with the needs of the security space. I also drive content creation, delivery, and message continuity across all routes to market canvassing top of funnel engagement through our social channels and press relations to lifecycle marketing and retention to ensure market superiority for our brand and products around the world. I have had the privilege to speak on a wide range of digital security and marketing topics including the evolving threat landscape, online privacy, securing the Internet of Things (IoT), and trends in digital marketing. I have presented at high profile conferences and events including Consumer Electronics Show (CES), Mobile World Congress (MWC), South by Southwest (SXSW), and the National Association of Broadcasters (NAB). I have also delivered keynote addresses to major educational institutions including Harvard University and Columbia University.I have appeared on multiple business, security and consumer lifestyle broadcast outlets, including CBS News, CNBC, NBC, ABC, FOX News, Bloomberg, WSJ MoneyBeat and have been quoted in the New York Times, the Wall Street Journal, USA Today, Money Magazine, CNN, Forbes, TIME Magazine and several more.

I have the honor and privilege of leading a world-class global marketing organization chartered with ensuring we meet our business objectives through our routes to market (Partner, Direct and Retail) for our consumer, mobile, and small business security products. Drive monetization; craft and execute global marketing strategies and plans; deliver efficiencies & optimize business for success; and, ensure market superiority for our brand and products around the world.

Worldwide product marketing lead for the Consumer, Mobile and Small Business (CMSB) business. Developed, implemented, and drove go-to-market strategies and plans; optimized revenue opportunities across the consumer product portfolio; and, ensured that the brand and products were messaged, positioned, and promoted for maximum adoption across all routes to market and geographies.

Marketing lead for the risk and vulnerability management product lines in the Security Management business unit. Architected programs and activities for marquee portfolio products as well as launched and managed the Hacking Exposed community. Developed cross-functional alignment and focus to deliver record revenue and growth for core products.

In this dual role, I serve two business needs. First, is to lead our consumer marketing organization by creating strategies and plans that drive brand/product consideration, preference, and demand worldwide. Second, is to lead our outreach efforts by keeping my finger on the pulse of the digital security space then applying insights to guide our strategy, products and go-to-market approaches. I also work closely with media, analysts and industry experts to inform and educate businesses and consumers by distilling complex security topics into easily understandable and actionable advice.

Led marketing for SIEM company that sold products to mid-market and commercial customers; aligned marketing programs and activities with the commercial needs and goals of the business; and, positioned the Company for sustained growth and heightened profitability.

I was in stealth mode on a very cool, social media venture that was taking form and attracting early adopters. TeamZoneSports is a private, team-centric social network that connects organizations, teams and individuals to enable efficient communications, coordination and information sharing. TeamZoneSports enables connections that matter in a safe, secure and easy-to-use environment. The bulk of my time was spent on start-up tasks such as brand/identity definition & development; building a corporate operating infrastructure; defining & driving requirements; assuring site adoption & growth; spearheading site flow & usability; and, monetizing the business via advertising and delivering value-added services.

Marketing and product lead for organizations providing software and services ranging from application security and compliance to consumer software. Drove performance in the areas of marketing, corporate development and operations with a strong focus on product/service quality and profitability.Built positioning platform to differentiate Company(s) and drive adoption via direct and indirect channels. Direct all aspects of marketing and product management including strategic marketing, media relations, brand management, product marketing/management, lifecycle management and field marketing.

Led global marketing, contributed to the business strategy, and drove operational efficiencies for the Company, its products and services. Created positioning platform as well as programs/campaigns that drove awareness, interest and adoption of CommerceQuest’s offerings worldwide. Built from scratch entire marketing operation including go-to-market strategies, corporate/product planning & marketing, media relations, brand management, field marketing, product marketing & management, online presence, channel marketing, integrated marketing communications, demand generation, competitive analysis, pricing strategy, etc. resulting in software and services being sold to G2000 enterprise customers.

Responsible for expanding customer base by developing and deploying out-of-the-box marketing strategies and plans. Drove all aspects of product marketing and management for PATROL Knowledge Modules with oversight responsibility for life cycle management and brand management. Championed strategic breadth-of-coverage product message both internally and externally in application management market.