Gary Engel Email & Phone Number

New York, Ny, Us

Orlando, Florida, Us

Head of Marketing Head of Programming and Ad Sales, Cigar TV, Test Drive Live, Playing for Change

New York City, Us

At Adyah! TV, served as part of senior launch team conceiving financial, sales, and marketing as well as overseeing UI and consumer experience along with consulting and negotiating VC funding. Presents insights to clients enhancing their experience with the product maximizing purchases and viewership along with ensuring that ADYAH product aligns with the needs and goals of broadcast and cable network clients as well as designing and managing analytics and reporting functions.

Centralized marketing and sales strategy for “Audience Works for Marketing” promo optimization product and pitched products to CBS, Viacom, Crown Media, and Reelz, leading to POC’s and adoption. Supported marketing activities and contributed to research development as well as created analytical solutions to understand business strategy.

New York, New York, Us

Discovered and utilized advanced analytics to design promotional and media planning strategies, including ad-sales sponsorships for linear, DTC, SVOD and OTT platforms. Advanced reach and conversion across A+E's portfolio of networks (A&E, History, Lifetime, LMN, FYI, Viceland) as well as analyzed complex business problems using data from internal and external sources to provide insight and recommendations to decision-makers. Maximized impact of ratings trends on Marketing and Programming plans across A+E’s portfolio and managed relationships with data providers and advocated for the development of internal and external data solutions.

Beverly Hills, Ca., Us

 Partnered with the MGMHD senior team to incorporating scheduling and branding strategies into affiliate sales pitches generating carriage on major MSO’s and Satellite providers. Engineered launch acquisitions, rollout, schedule and multi-platform programming strategies for MGM’s linear and on demand movie channels.

Philadelphia, Pa, Us

 Formulated strategies for FEARnet movie and short form asset rollouts designed to maximize user subscriptions for ON DEMAND views. Leveraged on-air VOD assets throughout other digital platforms (web site, mobile, etc.). Collaborated with FEARnet programming head formulating acquisitions and programming strategies for movie and short form asset rollouts designed to maximize user subscriptions for ON DEMAND views.

New York, Us

Created TV Land and Nick at Nite long range programming strategies entrenching both channels as Top 15 (A25-54) and Top 2 (A18-49, W18-49)) networks respectively. At one juncture, Nick at Nite had a string of 12 consecutive quarters of year-to-year ratings growth.Targeted and synthesized fiscally efficient acquisitions that covered mulit-platform use.Put TV Land in the ‘movie business by targeting, researching and compiling 4-year movie deals with major studios (WB, Sony Paramount, Buena Vista and FOX) for just over $10 million, the result of which enabled TV Land to create its first weekly movie block with titles such as Wall Street, Mrs. Doubtfire, Sister Act, Apollo 13 and Groundhogs Day.Targeted, strategized, evaluated and synthesized fiscally efficient acquisitions for short and long range and multi-platform use, including series, specials and feature films, such as MASH and Friends.

Television Marketing, Research, and Measurement consulting. Bridging the gap between vendors that supply software and data solutions to content distributors that utilize the data and insights to maximize programming and marketing efforts. We speak "TV". Marrying art and science to target and convert audiences, we help answer the questions, “What do TV Marketers want and need to efficiently and effectively reach and convert viewers on and to and from linear, DTC, AVOD, SVOD, FAST , and TVE ”.