Gary England Email & Phone Number

United Kingdom

A self-employed Web Designer / Digital Marketer working with local agency and small / medium businesses to improve their digital presence and performance. Offering a range of online services, providing advice and assistance where clients lack the requisite digital experience and depth of knowledge.Through a network of contacts within the digital, agency and local business communities, the business delivers an assortment of projects for new start-ups and established brands spanning… Show more A self-employed Web Designer / Digital Marketer working with local agency and small / medium businesses to improve their digital presence and performance. Offering a range of online services, providing advice and assistance where clients lack the requisite digital experience and depth of knowledge.Through a network of contacts within the digital, agency and local business communities, the business delivers an assortment of projects for new start-ups and established brands spanning assignments such as:• Defining digital strategy and proposition• Website design and development• Building and executing marketing campaigns• Proposition & Customer journey• Enhancing existing client online presence and performance Show less

Bradford, United Kingdom

In a newly created role, recruited to develop, market & manage the Company's Trade and Consumer Ecommerce websites. Responsibilities include the planning and management of marketing activities, within defined Cost Per Acquisition target, across multiple online channels, and ensuring customer retention through E-mail marketing campaigns.• Developing and maintaining an online business plan and implementation• To develop and grow on-line business account activity in line with company… Show more In a newly created role, recruited to develop, market & manage the Company's Trade and Consumer Ecommerce websites. Responsibilities include the planning and management of marketing activities, within defined Cost Per Acquisition target, across multiple online channels, and ensuring customer retention through E-mail marketing campaigns.• Developing and maintaining an online business plan and implementation• To develop and grow on-line business account activity in line with company targets• Identifying and implementing changes necessary to create the framework and mechanism which will allow Ecommerce growth in line with targets• Responsible for the look and feel of the company’s online presence• Responsible for all online and social media activities• Ensuring changes are constantly maintained, modified and fine-tuned • Providing analytical reporting of online sales and performance• Search Engine Optimisation (SEO), PPC, CRM, Social Media, Email marketing.• Identifying suitability of third party selling platforms Show less

Derbyshire

In a newly created role, recruited to plan, launch & manage a branded B2C e-commerce business, marketing a familiar product range direct to the consumer. Responsibilities required the planning and management of marketing activities, within the defined Cost Per Acquisition (CPA) targets, across multiple online, and customer retention through E-mail marketing campaigns. Additionally, tracking, measurement and analysis of visitor activity and conversion, an awareness of competitor positioning… Show more In a newly created role, recruited to plan, launch & manage a branded B2C e-commerce business, marketing a familiar product range direct to the consumer. Responsibilities required the planning and management of marketing activities, within the defined Cost Per Acquisition (CPA) targets, across multiple online, and customer retention through E-mail marketing campaigns. Additionally, tracking, measurement and analysis of visitor activity and conversion, an awareness of competitor positioning, pricing and promotional activities, and SEO/SEM performance.Also tasked with the review and re-launch of the Company B2B website as a core marketing and recruitment tool, implementing a sustainable B2B e-commerce function, through integration of external supplier catalogues, e-mail marketing, differential pricing, sales tracking, reporting and analysis. Required regular liaison with Manufacturers and Product Managers to devise and manage effective marketing campaigns and communications to deliver incremental sales, and the provision of accurate and timely management information, analysis and recommendations to ensure sustained performance.• By recruiting and managing external partners, developed a sustainable, scaleable and profitable consumer website offering and online communication strategy• Exceeded the targets for website traffic, conversions and sales month-on-month• Pioneered an automated competitor pricing collection and analysis tool, to set website pricing and inclusion within online marketing channels reducing the Cost Per Acquisition (CPA) substantially• Developed an overall B2B e-commerce strategy with a website and communication strategy providing a unique customer offering/experience, and online customer self-management• Integration of multiple Supplier catalogues into a bespoke website and implementation of business rules to provide best commercial gain Show less

West Yorkshire

Operating as a subsidiary of a European parent, offering a portfolio of consumer electronics goods to the end-user, with over 30 multi-lingual Websites and global e-commerce turnover in excess of €65m. Full responsibility for the development and implementation of the online customer acquisition / retention strategy and e-commerce function. Targeted with increasing qualified traffic and sales conversion, improving ROI and extending the customer offering. Responsibilities included the sourcing… Show more Operating as a subsidiary of a European parent, offering a portfolio of consumer electronics goods to the end-user, with over 30 multi-lingual Websites and global e-commerce turnover in excess of €65m. Full responsibility for the development and implementation of the online customer acquisition / retention strategy and e-commerce function. Targeted with increasing qualified traffic and sales conversion, improving ROI and extending the customer offering. Responsibilities included the sourcing, development, management and growth of online activity through – Search Marketing (SEM), Search Engine Optimisation (SEO), Price/Service Aggregators, Affiliate Programs and Email Marketing communications. • Developed and successfully implemented a strategy to ensure profitability to the online channel within the targets set, using external agencies and internal resources• Managed SEO and search marketing projects to deliver top 10 rankings for both paid and natural search on leading search engines, including Google• Increased the level of qualified Website traffic, through the management of existing online channels, and the development of new cost-effective channels• Improved the rate of visitor conversion and halved the Cost Per Acquisition (CPA) of sale by analysis and optimisation of individual online campaigns• Through in-house and managed Affiliate Programs I was able to increase both the membership and generated sales, five-fold• Developed a product pricing strategy, easily communicated to visitors, which increased Website traffic and maintained profit margins• Re-designed and re-launched a family of Websites to UK market with increased customer offering• Sourced, appointed and trained a far-eastern outsourcing partner to manage Website catalogue and content remotely Show less

Lincolnshire

An integrated digital agency specialising in Design, Development and Marketing, for clients spanning a range of business sectors. Responsible for a full range of digital projects for major clients and their globally recognised brands - including BBC, KPMG, Mars, BT, Heinz, PepsiCo, Homepride. Services include the complete life-cycle from strategy, design and development, to campaign planning, online and email marketing, measurement, analysis and reporting. Required the ability to understand a… Show more An integrated digital agency specialising in Design, Development and Marketing, for clients spanning a range of business sectors. Responsible for a full range of digital projects for major clients and their globally recognised brands - including BBC, KPMG, Mars, BT, Heinz, PepsiCo, Homepride. Services include the complete life-cycle from strategy, design and development, to campaign planning, online and email marketing, measurement, analysis and reporting. Required the ability to understand a clients needs, and interpret and develop that information into a concise brief. Conceptual work and brainstorming of the project brief to provide the best creative and functional solution to the client. Preparation of proposal documents, agreeing project schedules, day-to-day client liaison and regular status reports. Managing both internal departments and external suppliers to ensure projects are completed to brief and time, deadlines and cost budgets are met at all times.• Managed the project to develop and deliver the digital media which successfully re-launched Heinz Salad Cream throughout the major multiples and trade press• Working alongside both the client and its brand owners I lead the development and management of the digital strategy for the sales division of the Highland Distillers/Jim Beam/Remy Cointreau drinks distributor• Following the launch of branded consumer Websites for my client, Young’s Seafood, I was also able to expand the account and develop a successful e-commerce and online marketing solution for their Food Service division Show less