Gary Johnson Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Driving company growth as a leading patient financial solutions platform and service provider to health systems in need of financial performance improvement and delivering a more affordable patient/consumer experience.

Built company from ground up. Lead marketing consulting (market research, strategy and tactics, traditional and digital marketing, new solutions introduction, website design and management, lead-generation management, function structure/staffing, and education events/tradeshows management.➣ Oversaw competitor profiling and strategic analysis for large RCM software and service client.➣ Led and executed complete marketing function for wound-care company entering U.S. market (product launches, e-commerce plan and infrastructure, field sales messaging, industry event sponsorship and trade-show exhibiting, PR and thought leadership, and recruitment of SME and physician spokesperson.

Baltimore, Maryland, Us

b.well Connected Health platform provides an all-in-one integrated solution for consumer engagement, holistic health management and cost containment. Consumers gain one place to proactively manage their health including their patient portals, wearable devices, insurance benefits and more. Providers gain a means to enable a comprehensive and customized digital experience for each patient, and to gain operational efficiencies across their network.

Seattle, Washington, Us

Building Atlas Health's market share as the leader in philanthropic aid for patients who need financial help most for oncology and other disease states and to help their healthcare providers expand affordable care.Built brand awareness and image with infusion market place through industry education, association technology spotlight publications, explainer-videos, unpaid media coverage and case studies. Designed and implemented complete demand generation strategy and technology (Hubspot) to maximize MQL/SQL volume for growth.

Murray, Utah, Us

Created and built desired brand image. Built complete go-to-market process and supporting tools, assets, lead generation, presentation, and messaging. Oversaw web presence in line with image to reach target audience and create interest and demand. Directed competitor profiling for marketing and sales planning and tactics. Industry recognition by third-party institutions of superior value proposition.➣ Oversaw sales training content, internal brand image definition, and build-out. Integrated acquired solution lines into offering, client base, and marketing.➣ Redesigned brand image from failed company to top-three revenue cycle outsourcing partner through strategic marketing to change public image, performance claims, AI and automation, and KLAS image.➣ Built marketing center of excellence, including demand generation, brand image, and solution marketing processes and tools. Recruited and built 11-person team.➣ Transformed interest in AI and machine learning into strategic messaging about solving high-value problems, including improvements in patient experience, denials, and revenue integrity, and bundled episode of care strategy.➣ Integrated acquisition (sales, solutions, brand, web-presence, internal brand and culture, CRM, and processes).➣ Achieved MQL objective of 25% of total opportunity pipeline.➣ Created customer experience center as showcase of future work flows, patient financial experience, and problems solved and benefits.➣ Achieved HFMA peer review certification, Map KEYS award, and HFMA best new innovation award.

Miramar, Florida, Us

Drove utilization rate by health plan members of telehealth benefit to more than 2%. Built brand, demand and sales pipeline (CRM/Pardot) and tools to achieve bookings with health plans, self-insured employers. Designed and implemented telehealth service/solution for Health Systems in VBC programs, avoiding readmissions, ER visits.➣ Selected and on-boarded consumer engagement agency, to reach and gain telehealth by members; PR effort generated over 100 significant mentions and features in first four months to build consumer interest/use, and B2B demand with plans, health systems.➣ Completed consumer and customer buyer research study to retool customer acquisition strategy and utilization, resulting in doubling utilization rate.

Louisville, Co, Us

Built brand and repositioned company to higher and strategic positioning for larger TCV, competitive strength. Equipped sales team with demand and leads to fill pipeline, and tools and expertise to close more deals in less time. Created marketing center of excellence for growth and scale, supporting two verticals. Readied business for strategic exit sale and making more attractive (higher EBITDA multiple). ➣ Achieved goal of successful strategic exit sale (pre-emptive buyer) by repositioning company into larger growth segment. ➣ Consolidated multiple solution “names” into one power brand and solution set (higher revenue and deal, positive image).➣ New CMO position reporting to CEO, responsible for brand and positioning, go-to-market strategy and tactics, market and competitor strategies, new product development, revenue and share growth, customer development, and internal brand.➣ Managed six-person team, led cross-functional teams and processes, and strategic account and CxO selling.➣ Achieved planned liquidity event (Acquired by GHX and Thoma Bravo in November 2014).➣ Revised pricing strategy for new recurring revenue from providers for incremental $45,000 TCV and client.➣ New solutions development and commercialization against new HIPAA regulatory requirements, with first-to-market and superior solution; incremental $150,000 TCV and client.➣ Lead generation and opportunity development, CRM system, and sales process overhaul for 50-plus SQLs per month.

Created marketing function from zero, integrated three acquisitions (target of five to ten) into new company. Achieved significant market share of EHR and PM market for ambulatory healthcare and implemented German parent company's technology platform into acquired client base for competitive advantage (ICD-10, predictive analytics). Led strategic marketing reporting to CEO for CGM U.S. (U.S. new subsidiary of CGM AG) to enter U.S. marketplace via acquisition and roll-up strategy. ➣ Built brand and market share leader position in physician practice EHR and practice management SaaS solutions market.➣ Acquired and integrated first three acquisitions into new CGM U.S. brand, created brand positioning, product strategy and framework, and new website and corporate identity behind single rebranded offering.➣ Created rapid sales team on-boarding and training, lead generation and opp pipeline, innovation road map for new healthcare reimbursement models, and meaningful use product certification.

Alpharetta, Ga, Us

Built and managed 12-person marketing team and ten-person conference management team. Achieved successful IPO in 2007 after ten times the revenue growth and building single power brand out of 14 acquisitions. Key executive in achieving revenue and profit goals, working with function and department leaders of sales, operating units, senior advisory board, customer user and CxO advisory groups, suppliers, partners, and board of directors (PE). Achieved growth from $40M services company to $400M SaaS company in six years and success as an IPO. Led innovation as SVP, Product Strategy & Planning.

Irving, Tx, Us

Oversaw all marketing activities to drive market and customer penetration in strategic accounts structure. Designed and implemented trade marketing team structure into sales regions and in-field marketing. Integrated three separate acquired sales teams and product lines. Led IDN account penetration of enterprise offering ($10M TCV and client). Built and executed industry and customer education to drive sales growth (prospects and current customer penetration) with industry associations, CDC, Georgetown University, APIC, and AORN.𝗢𝗿𝘁𝗵𝗼𝗽𝗲𝗱𝗶𝗰𝘀 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - Healthcare Division 𝗚𝗹𝗼𝗯𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - Away-from-Home and Healthcare Divisions (International) 𝗠𝗲𝗿𝗴𝗲𝗿 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗟𝗲𝗮𝗱𝗲𝗿 - Away-from-Home B2B Division (Scott Paper $5B Acquisition and Integration in U.S. and Countries as Government Approval Granted) 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 - Away-from-Home Division, North America 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 - Away-from-Home Division, Canada𝗦𝗲𝗻𝗶𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿/Product Manager, Consumer Division (Depend®, Kotex®) 𝗦𝗮𝗹𝗲𝘀 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝘃𝗲, Consumer Division, Canada

Bachelor Of Administration, Marketing

Executive Certificate, International/Global Studies

Executive Certificate, Management Issues In The Global Enterprise (Levels 1 & 2)

Certificate, Strategic Leadership