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A proven business growth executive, with unique and effective abilities to deliver 4 key capabilities:• Drive accelerated growth by winning more clients in less time, and driving same-store growth (leader-brand, demand generation, competitor performance claims).• Attract and develop best talent to create effective teams driving growth initiatives• Develop and execute acquisition integration plans to achieve strategic and synergy objectives • Identification of large unsolved market problems, develop successful solutions for growthFortune 100 B2B/CPG executive experience (Kimberly-Clark) first half of career; second half career in SaaS healthcare companies; successful 10x growth & IPO; a strategic exit event and sale; Providers, payors, health plans; global experience. A trusted advisor and collaborator, a marketing and sales expert. Strategy and tactics.KEY ACCOMPLISHMENTS:➤ 𝗥𝟭 𝗥𝗖𝗠: Relaunched failed company to become RCM outsourcing leader. Recruited marketing team (11) to drive demand generation, solution marketing and brand management. GTM processes to win over $130 million annual revenue. ➤ 𝗠𝗲𝗱𝗔𝘀𝘀𝗲𝘁𝘀: Grew SaaS RCM and SC by 10x revenue growth, integrated 14 acquisitions, successful IPO (Nasdaq: MDAS); Successful account penetration /same store organic growth strategy. ➤ 𝗩𝗲𝗻𝗱𝗼𝗿𝗺𝗮𝘁𝗲: Led successful exit sale of SaaS healthcare information technology company. Rapidly grew revenue, reset pricing strategy, revised brand positioning, oversaw new solution commercialization.➤ 𝗞𝗶𝗺𝗯𝗲𝗿𝗹𝘆-𝗖𝗹𝗮𝗿𝗸: Led global trade marketing function of $1.1 billion healthcare medical device division, with both centralized and regional team structure.SPECIALTIES:𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲➣ Revenue Cycle | Medical Devices | Saa | Payors Providers | Telehealth | Supply chain | EHRs | AI & Automation | Patient Experience𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴➣ Brand framework | Traditional / digital advertising and thought leadership ➣ Public Relations | White papers | Case Studies | Web Content & Presence𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻 / 𝗦𝗮𝗹𝗲𝘀 𝗚𝗿𝗼𝘄𝘁𝗵➣ Pipeline Management | SEO | CRM | Marketing Automation | CMS | MQL-SQL Process𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴➣ Solution Introduction | Performance Claims | Field Sales Tools & Demos | Prospect Messaging & Education | ABM | New product development | Agile, Waterfall | Market Needs Research𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 ➣ Talent Recruitment & Development | Coaching & Mentoring | Leading Change𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆➣ IPO | Acquisition | Exit Sale | GTM | IP Management (Trademarks, Patents) | Joint Ventures
B.Well Connected Health
View- Website:
- icanbwell.com
- Employees:
- 112
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B.Well Connected HealthAtlanta, Ga, Us
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Chief Growth OfficerCurae Nov 2023 - PresentAtlanta, Ga, UsDriving company growth as a leading patient financial solutions platform and service provider to health systems in need of financial performance improvement and delivering a more affordable patient/consumer experience. -
Principal ➤ Healthcare Information Technology | Medical Devices | Product Strategy And Go-To-MarketDigital For Me 2015 - PresentBuilt company from ground up. Lead marketing consulting (market research, strategy and tactics, traditional and digital marketing, new solutions introduction, website design and management, lead-generation management, function structure/staffing, and education events/tradeshows management.➣ Oversaw competitor profiling and strategic analysis for large RCM software and service client.➣ Led and executed complete marketing function for wound-care company entering U.S. market (product launches, e-commerce plan and infrastructure, field sales messaging, industry event sponsorship and trade-show exhibiting, PR and thought leadership, and recruitment of SME and physician spokesperson. -
Vice President MarketingB.Well Connected Health Aug 2021 - Jul 2022Baltimore, Maryland, Usb.well Connected Health platform provides an all-in-one integrated solution for consumer engagement, holistic health management and cost containment. Consumers gain one place to proactively manage their health including their patient portals, wearable devices, insurance benefits and more. Providers gain a means to enable a comprehensive and customized digital experience for each patient, and to gain operational efficiencies across their network.
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Senior Vice PresidentAtlas Health Jan 2021 - Jul 2021Seattle, Washington, UsBuilding Atlas Health's market share as the leader in philanthropic aid for patients who need financial help most for oncology and other disease states and to help their healthcare providers expand affordable care.Built brand awareness and image with infusion market place through industry education, association technology spotlight publications, explainer-videos, unpaid media coverage and case studies. Designed and implemented complete demand generation strategy and technology (Hubspot) to maximize MQL/SQL volume for growth. -
Senior Vice President (Svp), MarketingR1 Rcm 2017 - Dec 2019Murray, Utah, UsCreated and built desired brand image. Built complete go-to-market process and supporting tools, assets, lead generation, presentation, and messaging. Oversaw web presence in line with image to reach target audience and create interest and demand. Directed competitor profiling for marketing and sales planning and tactics. Industry recognition by third-party institutions of superior value proposition.➣ Oversaw sales training content, internal brand image definition, and build-out. Integrated acquired solution lines into offering, client base, and marketing.➣ Redesigned brand image from failed company to top-three revenue cycle outsourcing partner through strategic marketing to change public image, performance claims, AI and automation, and KLAS image.➣ Built marketing center of excellence, including demand generation, brand image, and solution marketing processes and tools. Recruited and built 11-person team.➣ Transformed interest in AI and machine learning into strategic messaging about solving high-value problems, including improvements in patient experience, denials, and revenue integrity, and bundled episode of care strategy.➣ Integrated acquisition (sales, solutions, brand, web-presence, internal brand and culture, CRM, and processes).➣ Achieved MQL objective of 25% of total opportunity pipeline.➣ Created customer experience center as showcase of future work flows, patient financial experience, and problems solved and benefits.➣ Achieved HFMA peer review certification, Map KEYS award, and HFMA best new innovation award. -
Chief Marketing OfficerMdlive, Inc. 2016 - 2017Miramar, Florida, UsDrove utilization rate by health plan members of telehealth benefit to more than 2%. Built brand, demand and sales pipeline (CRM/Pardot) and tools to achieve bookings with health plans, self-insured employers. Designed and implemented telehealth service/solution for Health Systems in VBC programs, avoiding readmissions, ER visits.➣ Selected and on-boarded consumer engagement agency, to reach and gain telehealth by members; PR effort generated over 100 significant mentions and features in first four months to build consumer interest/use, and B2B demand with plans, health systems.➣ Completed consumer and customer buyer research study to retool customer acquisition strategy and utilization, resulting in doubling utilization rate. -
Chief Marketing Officer, Healthcare Information TechnologyVendormate 2012 - 2014Louisville, Co, UsBuilt brand and repositioned company to higher and strategic positioning for larger TCV, competitive strength. Equipped sales team with demand and leads to fill pipeline, and tools and expertise to close more deals in less time. Created marketing center of excellence for growth and scale, supporting two verticals. Readied business for strategic exit sale and making more attractive (higher EBITDA multiple). ➣ Achieved goal of successful strategic exit sale (pre-emptive buyer) by repositioning company into larger growth segment. ➣ Consolidated multiple solution “names” into one power brand and solution set (higher revenue and deal, positive image).➣ New CMO position reporting to CEO, responsible for brand and positioning, go-to-market strategy and tactics, market and competitor strategies, new product development, revenue and share growth, customer development, and internal brand.➣ Managed six-person team, led cross-functional teams and processes, and strategic account and CxO selling.➣ Achieved planned liquidity event (Acquired by GHX and Thoma Bravo in November 2014).➣ Revised pricing strategy for new recurring revenue from providers for incremental $45,000 TCV and client.➣ New solutions development and commercialization against new HIPAA regulatory requirements, with first-to-market and superior solution; incremental $150,000 TCV and client.➣ Lead generation and opportunity development, CRM system, and sales process overhaul for 50-plus SQLs per month. -
Svp Marketing - Brand And Revenue GrowthCompugroup Medical 2010 - 2011Created marketing function from zero, integrated three acquisitions (target of five to ten) into new company. Achieved significant market share of EHR and PM market for ambulatory healthcare and implemented German parent company's technology platform into acquired client base for competitive advantage (ICD-10, predictive analytics). Led strategic marketing reporting to CEO for CGM U.S. (U.S. new subsidiary of CGM AG) to enter U.S. marketplace via acquisition and roll-up strategy. ➣ Built brand and market share leader position in physician practice EHR and practice management SaaS solutions market.➣ Acquired and integrated first three acquisitions into new CGM U.S. brand, created brand positioning, product strategy and framework, and new website and corporate identity behind single rebranded offering.➣ Created rapid sales team on-boarding and training, lead generation and opp pipeline, innovation road map for new healthcare reimbursement models, and meaningful use product certification.
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Senior Vice President, Marketing And Marketing ServicesMedassets 2002 - 2010Alpharetta, Ga, UsBuilt and managed 12-person marketing team and ten-person conference management team. Achieved successful IPO in 2007 after ten times the revenue growth and building single power brand out of 14 acquisitions. Key executive in achieving revenue and profit goals, working with function and department leaders of sales, operating units, senior advisory board, customer user and CxO advisory groups, suppliers, partners, and board of directors (PE). Achieved growth from $40M services company to $400M SaaS company in six years and success as an IPO. Led innovation as SVP, Product Strategy & Planning. -
General Manager, Healthcare Division Global Trade MarketingKimberly-Clark 1986 - 2002Irving, Tx, UsOversaw all marketing activities to drive market and customer penetration in strategic accounts structure. Designed and implemented trade marketing team structure into sales regions and in-field marketing. Integrated three separate acquired sales teams and product lines. Led IDN account penetration of enterprise offering ($10M TCV and client). Built and executed industry and customer education to drive sales growth (prospects and current customer penetration) with industry associations, CDC, Georgetown University, APIC, and AORN.𝗢𝗿𝘁𝗵𝗼𝗽𝗲𝗱𝗶𝗰𝘀 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - Healthcare Division 𝗚𝗹𝗼𝗯𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 - Away-from-Home and Healthcare Divisions (International) 𝗠𝗲𝗿𝗴𝗲𝗿 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗟𝗲𝗮𝗱𝗲𝗿 - Away-from-Home B2B Division (Scott Paper $5B Acquisition and Integration in U.S. and Countries as Government Approval Granted) 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 - Away-from-Home Division, North America 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 - Away-from-Home Division, Canada𝗦𝗲𝗻𝗶𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿/Product Manager, Consumer Division (Depend®, Kotex®) 𝗦𝗮𝗹𝗲𝘀 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝘃𝗲, Consumer Division, Canada
Gary Johnson Skills
Gary Johnson Education Details
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Brock UniversityMarketing -
Northwestern University - Kellogg School Of ManagementInternational/Global Studies
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Thunderbird School Of Global ManagementManagement Issues In The Global Enterprise (Levels 1 & 2)
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Center For Creative LeadershipStrategic Leadership
Frequently Asked Questions about Gary Johnson
What company does Gary Johnson work for?
Gary Johnson works for B.well Connected Health
What is Gary Johnson's role at the current company?
Gary Johnson's current role is Sales/Marketing Executive to Drive Growth - B2B, B2C, SaaS, Healthcare..
What is Gary Johnson's email address?
Gary Johnson's email address is ga****@****ail.com
What is Gary Johnson's direct phone number?
Gary Johnson's direct phone number is +167864*****
What schools did Gary Johnson attend?
Gary Johnson attended Brock University, Northwestern University - Kellogg School Of Management, Thunderbird School Of Global Management, Center For Creative Leadership.
What are some of Gary Johnson's interests?
Gary Johnson has interest in Poverty Alleviation, Animal Welfare, Health.
What skills is Gary Johnson known for?
Gary Johnson has skills like Product Management, Leadership, Business Development, Strategic Planning, Healthcare, Strategy, Start Ups, Management, Executive Management, Revenue Cycle, Cross Functional Team Leadership, Account Management.
Who are Gary Johnson's colleagues?
Gary Johnson's colleagues are John Dobak, Soniya Jobin, Trina Stone Sphr, Shrm-Scp, Janine Griffith, Angel Bartolli, Benjamin Leigh, Dustin E..
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