Gary Talbot Email & Phone Number

Independent Consultant with expertise in Consumer Packaged Goods. Skilled in Marketing, Sales and Strategy, Team Building, Managing Partnerships

Guided the strategic direction of 9 Allied Brand partners with over 15 Allied Brands, a combined business of $2B in Revenue for Pepsi NA Beverages field system teams. Developed strategies, tools and resources for Field Teams to be able to sell and execute brands with a growth mindset. Allied Brands are Beverage Brands sold and delivered by the Pepsi Direct Store Delivery (DSD) system but are not owned by PepsiCo. Brand portfolio includes Dr Pepper, Crush, Schweppes, Muscle Milk, Rockstar, Ocean Spray, Fruit Shoot, Bundaberg, Voss and Big Red • Grew Sales and profits in each of the 7 years at this position, to over $2 Billion in Sales Revenue in 2017• Promoted 6 direct reports in 7 years from a total staff of 7 to higher positions at PepsiCo. • Mentored 4 interns to achieve full time offers from PepsiCo who remain with the company today• Successfully negotiated 4 new funding support agreements increasing support levels each year• Successfully negotiated 3 new National Distribution agreements and implemented the launch of their products (Fruit Shoot. Bundaberg, and Voss)

Served as the key designer of marketing strategies for all Pepsi-Cola brands and affiliated brands sold on the West Coast from Washington State to California and Nevada. Led staff of 7 talented managers directing the Marketing efforts in all classes of retail and foodservice accounts• Authored the Annual Operating Plan for Marketing each of 3 years• Created multiple packaging, media, promotional programs and innovation initiatives, and delivered them to the Sales Force for execution at their accounts• Negotiated and managed sponsorship relationships with: Anaheim Ducks, Los Angeles Angels, San Diego Chargers, San Jose Sharks, Oakland Athletics, Oakland Raiders, and Seattle Mariners.• Executed integrated marketing programs with each sports partner and retail customers to achieve a full calendar each year and maximum ROI on the sponsorship investments• Developed a roll out plan for Crush flavored soft drinks and drove the trademark to achieve 4 point market share in its first year• Promoted 3 staff members to higher positions within PepsiCo

Directed core strategy, programs and execution for Pepsi in the Northeast US. Led a team of 4 marketing managers as well as the Tracy Locke agency staff in the marketing efforts for Pepsi and related brands throughout the Region. Determined growth opportunities within brands and categories then developed relevant local programs for each of 5 markets in the Northeast US• Authored 6 consecutive Annual Operating Plans designed to localized national PepsiCo programs to the Northeast Markets• Collaborated closely with the sales teams to build and execute marketing programs designed to increase sales for their large Grocery and Convenience Accounts• Executed over 15 launches of new product Innovations• Increased Marketing budgets and produced revenue growth for the Region in each of 7 years. • Maintained critical partnerships with New England Patriots, Boston Celtics, NESN, Buffalo Sabers. Buffalo Bills, and Pittsburgh Pirates.

Directed all aspects of sales, marketing, manufacturing, distribution, promotion, and trade execution of Pepsi-Cola carbonated soft drinks and allied beverages in Western Colorado covering 78000 square miles. General Manager accountabilities also included: new product introductions, employee relations, local marketing, media and promotional placement, staffing, safety and loss control, Key Account customer contacts, and community relations. • Grew sales revenues from $23 million to $40 million. Achieved Best of Pepsi Top 5 Market Unit.• Profit and loss responsibility included, top line revenue growth, marginal contribution, cost management, and bottom line profitability. • Led the Market Unit with 190 employees

Bachelor Of Science (B.S.), Marketing And Management

School Of Professional Studies Certificate, Sports Industry Essentials

Professional Certificate, Digital Marketing

Marketing And Branding Your Craft Brewery

Certificate Of Entrepreneurship, Entrepreneurship/Entrepreneurial Studies