Gary Kamen Email & Phone Number

Wenatchee, Wa, Us

Http://Www.Incognea.To

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- Website tagging and analytics instrumentation- Data analysis and reporting dashboards- Product feed creation and management across Google, Facebook, Microsoft, etc.- ETL modeling and scheduling on DBT- Data orchestration and scheduling- Lead generation pipeline creation and management- Cookie consent law and implementation- Technical implementation of marketing programs (affiliates, data feeds, tagging, analytics)

Wenatchee, Wa

Technical and marketing adviser with a focus on automation and member engagement~ Developed an automated engagement program to send customized guidebook emails~ Assisted in redeveloping the membership program with a recurring subscription model~ Co-created and developed the infrastructure for a new community advertising program

I lead a team of specialists in ad platforms, business intelligence, and audience management. Together, we manage the GoDaddy ad tech stack and collaborate with global marketing teams to ensure their initiatives are driving optimal performance. Specifically, we are responsible for:● Omni-channel strategy and user journeys across all platforms and channels ● Audience efficiency with a focus on targeting and limiting overlap● Pixel integrations and server-to-server data integrations● End-to-end trafficking and tracking of all marketing campaigns● Cross channel data analysis and optimizations● External data integrations and intelligence tools● Automation and efficiency tools● Site retargeting campaigns

Salt Lake City, Ut

~Multifaceted role consisting of production team leadership, UX/UI strategy, front-end design, and email marketing management~In a nutshell, I managed the company’s design and development team, took charge of all digital production projects, and pitched in when project load outpaced available personnel

Remote

~Daily management of the Go Daddy’s internal affiliate program with varied responsibilities including affiliate recruitment, affiliate management, overall program management, forecasting, creative/LP testing, advanced fraud tracking, and executive reporting~Managed the program from initial scoping to launch~Collaborated with multiple teams during the program’s initial development, including legal, marketing, accounting, and development

Cedar Rapids, Ia

Worked as part of the direct response marketing team initiating a variety of external marketing initiatives, including podcast/new media, display advertising, and social media. Also responsible for detailed reporting and campaign analytics.

Wide range of job responsibilities including managing and enhancing two major e-commerce websites, design and development of niche market / novelty websites, maintaining and enhancing existing websites, and online marketing.