Led an agile team in developing "Credit Data Smart," a digital product that improves credit access for over 5.5 million users. This initiative was undertaken in collaboration with the Hong Kong Monetary Authority (HKMA) and various industry associations.- Agile Leadership: Directed a cross-functional squad, fostering an agile environment that promotes collaboration, flexibility, and continuous improvement (including Mobile, Web, CRM, eKYC, Multi Authentication, Email Marketing, CDI, Payment & Fintech)- Facilitate Risk Assessment with reference to security and/or regulatory requirement such as ISO/IEC 27001, PCIDSS, PDPO, PIA, etc. - Formulated strategic partnerships and managed executive relationships with stakeholders including Retail Banks, Digital Banks, Insurance, Payment, Fintech, and semi-government entities.- Defined projects and priorities based on the latest market and consumer trends, taking into account the brand's purpose and vision.- Served as Co-Head of Digital and Marketing Development, managing PR and brand communication in both Hong Kong and China.

As a leader of TransUnion Consumer Interactive International to setup and led the cross-function consumer business unit developed and marketed innovative credit and identity theft based ecommerce products. - Product roadmap and go-to-market GTM strategy which include Indirect (Consumer Credit Management, Identity Theft and Background Solution) and Direct (Affiliate Program, Property agency, Programmatic and Marketplace).- Responsible for sales, marketing (Acquisition and Retention) and operation for pre & post support for Consumer business, maintains professionalize including Special Event and Credit Education with marketing team.- Deep engagement and deals with major Banks and Financial Institutions in Hong Kong- Adept at budget management, forecasting, reviewing financial statements, sales pipeline and managing business metrics KPI.- Identified business opportunities, competitor analysis and improved competitiveness on industry need, trending and consumer demand.- Alignment with client overall direction on their Lead generation, Customer Acquisition and member retention strategy.- Business planning and expansion to other TransUnion Consumer market- Crisis Management and Regulator Handling including external and internal communication.- Internal Title “Director & Management”

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Experian (LON: EXPN) is the world’s leading global information services company. Provide great customer experiences by managing and analysing data that will help them solve problems, drive better decisions and outcomes, and prevent fraud.As Regional Sales Manager- Lead the sales team, including personally driving enterprise sales deals, to contribute significantly growth Experian marketing SaaS solution- Ensures profitable which in sales double digit growth YoY, revenue through planning and execution- Business Networking, Market research training and conferences in HKT & ASEAN.- Accomplished sales professional, with a track record of year–on-year over achieve target.

Schmidt & Co., (Hong Kong) Limited is one of the leading system integrators and proprietary product providers in Asia by provide Information Management solutions based on a variety of technology platforms such as AIDC, RFID, Voice Recognition, Biometrics technologies, Mobile Computing and Wireless Communications to optimize business processes.- Fully responsbile to achieve and exceed sales targets through professional execution of sales and account management strategies- Identifying and managing sales opportunities, developing new accounts- Deliver all projects to a high quality - on-time and on-budget at all time.- Monitor the P&L and financial performance of assigned projected closely, working with my line reports to achieve maximum profitability.