Gary Kinsey Email & Phone Number

Manteca, Ca, Us

Modesto, California, Us

As the Director of Marketing Technologies at GALLO (Formerly E&J Gallo Winery), I oversee the planning, acquisition, development, and delivery of business applications and systems, utilizing these platforms to enhance marketing automation, customer service, and sales processes. I drive strategic and operational initiatives to support internal customers' business needs.

Saint-Mandé, Île-De-France, Fr

At Ubisoft, I oversaw the design and application of a culture that enhanced positive relationships, revenue, profit, process, value, and people. My role was pivotal in ensuring IT services enabled marketing strategies by optimizing the value realized from IT services, capabilities, and products. I identified marketing value initiatives that became integral parts of the IT portfolio, facilitating marketing strategy, capability roadmaps, and programs by ensuring the necessary IT tools and staff were delivered.I provided stakeholders with insights into the results of process change initiatives by meticulously tracking and reviewing IT performance. This involved quantifying the value of processes, changes, digital transformation, and IT delivery management. By applying BRM principles, I helped transform the global marketing team's goals, outcomes, and reviews through the Objectives and Key Results (OKR) process, aligning technology with marketing, e-commerce, and human resources.Managing the OKR implementation, marketing enablement, helped with the efficient IT service delivery for a €17M global MarTech spend was a critical part of my responsibilities. I led workshops and coached teams to build aspirational objectives within a common framework replicated across the enterprise. My supervision extended to budgeting for global software vendors including Salesforce & Adobe, and project implementation staff.With my team, we significantly boosted MarTech ROI by guiding sales and marketing leaders to identify needs, create solutions, and leverage IT and human resources. Implementing continuous improvements to marketing technology solutions enabling both strategic and tactical objectives. Through these efforts, I drove significant improvements in how Ubisoft's marketing and IT departments collaborated.

Rochester, New York, Us

Throughout my tenure at Constellation Brands, I played a pivotal role in integrating marketing and IT, driving innovation, and achieving significant financial returns through strategic technology implementation. My experience there honed my ability to lead cross-functional teams, manage complex projects, and deliver tangible results.As Director, Marketing Technology and Digital Solutions, I led the strategy and implementation of marketing technology for over 100 different wine, spirits, beer, and other alcohol brands. My role was crucial in enabling marketing to achieve its goals by aligning business needs with IT capabilities and deliverables. I acted as a bridge between IT and marketing for the selection, implementation, and administration of digital marketing technologies. One of my significant achievements was tripling the available display ad funds within the first year through programmatic digital advertising. Additionally, I spearheaded proof of concept (POC) efforts to test and validate the effectiveness of software solutions for various marketing initiatives, recouping an initial $1.5M investment in programmatic advertising within just five months. I also implemented winery point of sale and digital e-commerce systems, streamlining operations and enhancing customer experiences.

Rochester, New York, Us

As Manager of MarTech Application Development, I built global MarTech capabilities, integrating marketing and IT to promote over 100 alcohol consumer product brands. My responsibilities included evaluating, selecting, and implementing technology providers that met stringent marketing, security, and legal requirements. Serving as the subject matter expert for marketing analytics technology, I provided implementation support, tagging, and configuration. I guided the digital marketing team on a suite of customer relationship and outreach management programs, ensuring that our marketing strategies were data-driven and highly effective.

Rochester, New York, Us

In my role as Senior Application Engineer, I defined the technical strategy and delivery approach for individual components and overall project platforms. I supervised both concept and detailed design phases to meet requirements and coordinated technical architecture resources. I created a production support/turnover process to ensure a smooth transition from delivery into the support organization. Collaboration was key in this role, as I worked closely with the project management team to ensure on-time, on-budget project delivery. I developed technical approaches, made informed recommendations, and drove decision-making with management. Additionally, I negotiated with both business and technology stakeholders on change items such as time, budget, and scope parameters.

Consultant, Digital MediaFrom 2001 to 2010, I ran my own company, Kinsey Marketing Services, where I focused on creating and delivering development services for small businesses. During this time, I planned, managed, and executed branding and online advertising campaigns for over 30 client companies. These projects included website and social media development, SEM, and SEO strategies, with budgets ranging from $10K to $100K for multi-year engagements.I delivered customized website and technical services by addressing the unmet strategic IT needs of my clients, ensuring their digital presence was optimized and effective. My role encompassed managing technology development, operations, and financial and marketing aspects of the business. Through my efforts, I achieved an annual revenue growth of approximately 17%, showcasing my ability to drive business success and client satisfaction.Running Kinsey Marketing provided me with invaluable experience in understanding the diverse needs of small businesses and delivering tailored solutions that made a significant impact on their growth and visibility. This period honed my skills in project management, client relations, and strategic planning, which have been instrumental in my subsequent professional endeavors.