Championed and streamlined key platforms to integrate under a modern and unified ad technology stack strategy.• Collaborated and managed partnerships with ad technology third-party platforms to align and support Ad Sales objectives and revenue goals.• Created and executed data product roadmaps to iterate on Paramount’s digital ad revenue data platform strategies.• Trained business partners to leverage ad data platform to gain actionable insights, monitor ad performance, and drive fast business decisions.• Drove 10% inventory growth and futureproofed feature enhancements by rebuilding an ad refresh product.• Oversaw digital ad systems, including display ad server, ad measurement platform, and order management system to support Paramount’s digital ad sales business.• Audited digital ad systems to identify and implement operational efficiencies.

Led a team of 6 product managers to develop ad products across CBS Digital sites.• Advocated for and created a clean ad ecosystem based on industry trends (e.g., Coalition for Better Ads, viewability, brand safety, and invalid traffic) while mitigating negative revenue impact.• Partnered with site product and engineering teams to evaluate, test, and integrate innovative ad technologies that enabled revenue growth (e.g., Google Ad Manager features, ad targeting, ad formats, ad refresh)• Developed, established, and enforced best practices and guidelines to ensure a consistent ad stack and products that could be utilized across all sites.

Drove revenue growth by developing and managing ad products, including sponsorships, native, and proprietary ad offerings.• Managed product lifecycles of ad offerings related to audience and contextual ad targeting, and ad formats across the entire CBS Interactive portfolio.• Created marketing and technical materials for proprietary ad products utilized by Ad Sales, Client Services, Product Marketing, Advertisers, and Agencies.

- Executed 100+ online advertising campaigns on CBS Interactive properties totaling $1MM+.- Served as primary liaison for clients, trafficked client creative assets, monitored and optimized campaigns, and provided performance reports to ensure campaign success, deepen client relationships, and influence increasing ad spends for future RFPs.- Researched and compiled information for sales team to plan diversified and resonating media plans.- Collaborated with internal departments to launch sponsorship campaigns.- Coordinated accounting/administrative issues pertaining to campaigns.