AeroLeads people directory · profile
Gary Lai Email & Phone Number
Ad Tech Leader | ex Paramount, CBS Interactive, CNET Networks
at
IndiCue
1 work email found
@indicue.com
4 phones found area 510, 323, and 415
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Ad Tech Leader | ex Paramount, CBS Interactive, CNET Networks
Location
San Francisco Bay Area, United States
Company size
Who is Gary Lai? Overview
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Quick answer
Gary Lai is listed as Ad Tech Leader | ex Paramount, CBS Interactive, CNET Networks at IndiCue, a with 20 employees, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at indicue.com, phone signal with area code 510, 323, 415, and a matched LinkedIn profile for Gary Lai.
Gary Lai previously worked as Director, Advertising Platforms and Solutions at Paramount and Manager, Ad Products at Cbs Interactive. Gary Lai holds Sociology, Social Sciences from University Of California, Berkeley.
Company email context
Email format at IndiCue
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{first}@indicue.com
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AeroLeads found 1 current-domain work email signal for Gary Lai. Compare company email patterns before reaching out.
Profile bio
About Gary Lai
Strategic Digital Advertising Director with 17 years of experience, specializing in digital ad platforms, ad product development, and revenue growth initiatives. Proven track record of implementing innovative advertising solutions, leveraging third-party technologies, and optimizing digital ad ecosystems. Adept at leading teams, building industry relationships, and driving operational efficiencies.
Listed skills include Digital Media, Digital Strategy, Mobile Advertising, Online Advertising, and 16 others.
Current workplace
Gary Lai's current company
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Indicue
7 roles
Gary Lai work experience
A career timeline built from the work history available for this profile.
Director, Advertising Platforms And Solutions
Championed and streamlined key platforms to integrate under a modern and unified ad technology stack strategy.• Collaborated and managed partnerships with ad technology third-party platforms to align and support Ad Sales objectives and revenue goals.• Created and executed data product roadmaps to iterate on Paramount’s digital ad revenue data platform strategies.• Trained business partners to leverage ad data platform to gain actionable insights, monitor ad performance, and drive fast business decisions.• Drove 10% inventory growth and futureproofed feature enhancements by rebuilding an ad refresh product.• Oversaw digital ad systems, including display ad server, ad measurement platform, and order management system to support Paramount’s digital ad sales business.• Audited digital ad systems to identify and implement operational efficiencies.
Sep 2019 - Feb 2024
Manager, Ad Products
Led a team of 6 product managers to develop ad products across CBS Digital sites.• Advocated for and created a clean ad ecosystem based on industry trends (e.g., Coalition for Better Ads, viewability, brand safety, and invalid traffic) while mitigating negative revenue impact.• Partnered with site product and engineering teams to evaluate, test, and integrate innovative ad technologies that enabled revenue growth (e.g., Google Ad Manager features, ad targeting, ad formats, ad refresh)• Developed, established, and enforced best practices and guidelines to ensure a consistent ad stack and products that could be utilized across all sites.
Sep 2015 - Sep 2019
Senior Product Manager, Ad Products
Drove revenue growth by developing and managing ad products, including sponsorships, native, and proprietary ad offerings.• Managed product lifecycles of ad offerings related to audience and contextual ad targeting, and ad formats across the entire CBS Interactive portfolio.• Created marketing and technical materials for proprietary ad products utilized by Ad Sales, Client Services, Product Marketing, Advertisers, and Agencies.
Apr 2014 - Sep 2015
Product Manager, Ad Products
Apr 2011 - Apr 2014
Associate Product Manager, Ad Operations
Sep 2008 - Apr 2011
Account Coordinator
- Executed 100+ online advertising campaigns on CBS Interactive properties totaling $1MM+.- Served as primary liaison for clients, trafficked client creative assets, monitored and optimized campaigns, and provided performance reports to ensure campaign success, deepen client relationships, and influence increasing ad spends for future RFPs.- Researched and compiled information for sales team to plan diversified and resonating media plans.- Collaborated with internal departments to launch sponsorship campaigns.- Coordinated accounting/administrative issues pertaining to campaigns.
Oct 2006 - Sep 2008
2 education records
Gary Lai education
Sociology, Social Sciences
University Of California, Berkeley
Mass Communications, Social Sciences
University Of California, Berkeley
FAQ
Frequently asked questions about Gary Lai
Quick answers generated from the profile data available on this page.
What company does Gary Lai work for?
Gary Lai works for IndiCue.
What is Gary Lai's role at IndiCue?
Gary Lai is listed as Ad Tech Leader | ex Paramount, CBS Interactive, CNET Networks at IndiCue.
What is Gary Lai's email address?
AeroLeads has found 1 work email signal at @indicue.com for Gary Lai at IndiCue.
What is Gary Lai's phone number?
AeroLeads has found 4 phone signal(s) with area code 510, 323, 415 for Gary Lai at IndiCue.
Where is Gary Lai based?
Gary Lai is based in San Francisco Bay Area, United States while working with IndiCue.
What companies has Gary Lai worked for?
Gary Lai has worked for Indicue, Paramount, Cbs Interactive, and Cnet Networks.
How can I contact Gary Lai?
You can use AeroLeads to view verified contact signals for Gary Lai at IndiCue, including work email, phone, and LinkedIn data when available.
What schools did Gary Lai attend?
Gary Lai holds Sociology, Social Sciences from University Of California, Berkeley.
What skills is Gary Lai known for?
Gary Lai is listed with skills including Digital Media, Digital Strategy, Mobile Advertising, Online Advertising, Digital Marketing, New Media, Product Management, and Advertising Operations.
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