Gary Kleinman Email & Phone Number

California

Developed an independent marketing consulting business serving clients in a variety of marketing disciplines. Provide strategic marketing leadership, lead brand strategy development, develop growth strategies, lead strategy development for new business pitches, provide agency evaluation counsel. Worked with a $1B+ technology client to lead development of a brand strategy and related communications strategy for a new business line. Served as interim Vice President of Global Strategy and Segment marketing for a multi-billion dollar technology client in the digital communications space. Provided strategic leadership for an independent national advertising agency seeking new business opportunities; led strategy development for multiple new business pitches, resulting in a 50% success rate and new sources of revenue for agency.

Greater San Diego Area

Led 26+ person marketing department for the second largest non-profit, private university system in California. Accountable for developing and executing marketing plan to drive +$400M in revenue across four different institutions. Owner of brand strategy, online/offline advertising and media, social, web, direct response and field/local marketing. Key member for the CEO's executive leadership team.

Greater San Diego Area

Lead 10 person team with $100MM+ budget responsible for identifying and executing brand strategy, offline advertising strategy, offline media strategy and direct response plans for the TurboTax brand. Successfully developed and executed plans driving double digit revenue and unit growth in multiple consecutive years. Member of marketing senior leadership team.

Successfully led the 2nd most successful product launch in Colgate-Palmolive history, resulting $40MM in incremental profit on $100MM in net sales in only four months in the market. Led the successful turnaround of the struggling $160MM laundry detergents business.

Led the strategic development and execution of the company's first multimillion dollar Internet venture, with responsibility for development and management of key project elements. Managed $70M cereal business, including P&L management and marketing plan development and execution

Mba, General Management

Activities and Societies: American Marketing Association, Management Consulting Association, Wine Society

Bs, International Business

Activities and Societies: US-European Business Institute

Education record