Gary Li Email & Phone Number

Toronto, Ontario, Canada

Lead the Firm's digital content strategy across the Americas (Canada, US, LAC), as well as digital marketing campaigns and communications to drive brand awareness, engagement and conversions across omni-channels. Ensure best practices are applied to all digital communications.

Toronto, Ontario, Canada

• Leader on the global digital technology team, responsible for steering strategic direction in the areas of digital transformation, innovation, and omni-channel user experience.
• Project lead on numerous website launches with key stakeholders and internal/external teams to tremendously bolster brand awareness and thought leadership, resulting in new leads and clients for the Firm.

Toronto, Canada Area

• Senior member between the global digital technology and digital content marketing streams, with focus on SEO, digital project management, and content marketing strategy.
• Addressed downward user engagement trends with over 23 blog properties and surpassed annual growth goals by implementing specific SEO/content strategies and UX features, achieving over 50% increase to overall traffic.
• Identified gaps in the project management process by establishing functional requirements documentation, detailed project plans, and content strategy guidelines, effectively reducing overall project turnaround time by.

Toronto, Canada Area

• Senior member of the global digital content marketing team, with focus on Sitecore and WordPress management, digital campaign execution, and rebrand strategy.
• Led the rebrand and CMS platform transition of six digital properties post-combination by enforcing strict timelines and establishing digital best practices, successfully reducing the estimated migration period by four.

• Responsible for the development, implementation and optimization of online branding, communications and digital campaigns. Key accountabilities:
• Created and executed social and email marketing campaigns.
• Optimized SEO-friendly content across all digital platforms.
• Built and monitored PPC/PPI campaigns to track CTR/VTR performance.
• Collaborated with the marketing team to develop and implement digital marketing strategies.
• Compiled and analyzed key metrics based on Google Analytics and Facebook Insights data.

• Created and distributed responsive email marketing campaigns.
• Maintained and updated multiple social media initiatives.
• Created and designed all digital projects using Adobe Creative Suite 6..
• Analyzed social media insights and Google Analytics to identify opportunities.
• Managed all aspects of the Living Arts Centre website.
• Implemented multiple digital strategies to raise brand awareness.

www.mediumutm.ca

• Implemented off-page SEO content strategies.
• Redesigned the website by integrating WordPress to create a responsive and dynamic framework.
• Monitored site analytics and used A/B tests to determine effective landing pages.
• Retrieved content to publish online using QuarkXPress and InDesign.
• Achieved an increase of 170% website traffic hits within the first month by implementing socialmarketing strategies.

• Responsible for sales and account management for an assigned portfolio of clients and prospective clients. Key accountabilities include:
• Creating and analyzing marketing, networking, and social media initiatives;
• Executing direct marketing campaigns;
• Overseeing existing accounts to ensure that the client service level expectations are met.
• Implemented MailChimp and Zoho CRM as email marketing and CRM tools.
• Project lead in redesigning website into a dynamic and mobile-friendly content management system.

• Instructed weekly tutorials to further the understanding of previous lectures.
• Demonstrated how to hand-code HTML/CSS using TextEdit and NotePad.
• Explained the importance of valid, semantic HTML and the flexibility of advanced CSS in website design.
• Taught students to create headers and buttons using Adobe Photoshop and Adobe Illustrator.

• Developed and sustained relationships with potential and existing clients/organizations by coordinating professional meetings, attending promotional events, and providing effective administrative support.
• Planned and implemented 5 days of transportation, food, and activities to familiarize the new students with the university experience and to mentor them in the importance of community values and involvement.
• Interviewed, formed, and led a team of 120 Orientation Leaders to assist in the management of over 1000 incoming students.
• Led a multi-university parade of over 8000 students throughout the streets of downtown Toronto.

Certificate, Digital Marketing Management

Certificate, Digital Communications

Bachelor'S Degree, Communication, Culture, Information & Technology

Activities and Societies: Director of Student Affairs - CCIT Council, Academic Director of Events - CCIT Council, Marketing Director.