Gary Lau Email & Phone Number

Singapore

Singapore

I will focus on transforming healthcare through fostering community engagement with our residents to act together for health and advancing preventative care initiatives. Together, we aim to add 15 million years of health life for 1.5million residents in Singapore’s north & central region by collaborating with healthcare partners and delivering impactful health programs and social movement.

Digital Marketing Indonesia 2016 - SpeakerTopic: Creating customer-centricity with the help of digital analyticshttp://www.marketing-interactive.com/digital-marketing/id/ASPMA - Asia Pacific Professional Services Marketing AssociationTopic: How to connect more effectively with buyers of professional service through online channelshttps://apsma.com.au/event-2358496B2B Asia 2016 organised by Marketing Interactive - SpeakerTopic: Developing B2B buyer personas… Show more Digital Marketing Indonesia 2016 - SpeakerTopic: Creating customer-centricity with the help of digital analyticshttp://www.marketing-interactive.com/digital-marketing/id/ASPMA - Asia Pacific Professional Services Marketing AssociationTopic: How to connect more effectively with buyers of professional service through online channelshttps://apsma.com.au/event-2358496B2B Asia 2016 organised by Marketing Interactive - SpeakerTopic: Developing B2B buyer personas and buyer process mapshttp://www.marketing-interactive.com/b2b-marketing/sg/speakers/#SocialiseSingapore organised by Digimind - Panelisthttp://digimind.com/blog/social-media-marketing/socialisesingapore-july2015/ Show less

Singapore

Spearheaded community growth initiatives, leveraged strategic partnerships, and owned channels, revamped website UX, optimized social content through UGC, and shifted fixed costs to a performance-based variable model.

Singapore

Accomplished: Successfully institutionalized project management practices and website development strategies by implementing the Scrum framework, resulting in enhanced agility, collaboration, and efficiency in delivering projects and iterating website transformations. This initiative led to a notable increase in organic traffic, generating higher quantity and quality leads. Led demand-generation initiatives through targeted webinars and account-based marketing, augmenting data from 3rd party… Show more Accomplished: Successfully institutionalized project management practices and website development strategies by implementing the Scrum framework, resulting in enhanced agility, collaboration, and efficiency in delivering projects and iterating website transformations. This initiative led to a notable increase in organic traffic, generating higher quantity and quality leads. Led demand-generation initiatives through targeted webinars and account-based marketing, augmenting data from 3rd party providers. Measured by: Contributed 57% of leads and 22% of pipeline opportunities, adding up to a total of US$266 million in Annual Contract Value (ACV). Lowered cost per lead by 35% for SEA campaign targeting SMEs. By doing: Reconstructed the meta descriptions of the top 100 pages against high-traffic keywords, prioritized features with a high impact on lead conversion, and optimized performance marketing efforts on LinkedIn. Additionally, spearheaded account-based marketing efforts using 6sense, Leadfeeder, and TechTarget to drive leads to webinars. Show less

Singapore

Accomplished: Built and led a high-performing growth marketing team that implemented a series of transformative initiatives during the first two years. Achieved our target revenue of $500k from tenant annual contracts within a fixed budget (3% of revenue).Measured by: Over 50% of revenue attributed to growth campaigns: This translated to a ~10% month-on-month growth since 2019. Seamless sales handoff: Collaborated with the sales team to replace expiring contracts with new ones within 28… Show more Accomplished: Built and led a high-performing growth marketing team that implemented a series of transformative initiatives during the first two years. Achieved our target revenue of $500k from tenant annual contracts within a fixed budget (3% of revenue).Measured by: Over 50% of revenue attributed to growth campaigns: This translated to a ~10% month-on-month growth since 2019. Seamless sales handoff: Collaborated with the sales team to replace expiring contracts with new ones within 28 days. Improved Cost & Customer Value: Reduced customer acquisition cost (CAC) by 25% and increased lifetime value (LTV) by 30%.By doing: Led an always-on performance marketing team across various channels (display, SEM, programmatic, paid social ads) and content amplification through community groups & retargeting strategies.Innovation & Data-driven Growth: Launched the Hmlet chatbot, doubling lead growth and driving a 10X multiplier effect on customer insights. Established an automated loop to re-engage existing leads (30%) with future move-in dates, increasing the lead-to-sales conversion rate from 1.5% to 5%. Developed a comprehensive data visualization dashboard to empower senior management with data-driven decision-making. Completed 28 growth experiments with a 70% success rate, including significant reductions in site abandonment rate (from 99.5% to 95%) and unreachable mobile numbers (from 17.6% to 4.8%). This also generated 12,826 new subscribers and 2,145 web opt-ins. Show less

Singapore

Accomplished: Spearheaded the digital transformation and global adoption of Adobe Marketing Cloud, including Adobe Analytics and Adobe Target, across APAC offices, revolutionizing the region's marketing technology landscape. Successful implementation of a unified customer ID with Adobe Marketing Cloud. Design & development of regional and localized marketing analytics dashboards across 16 markets in JAPAC.Measured by: 12% increase in website leads from Q1 to Q2 post-implementation… Show more Accomplished: Spearheaded the digital transformation and global adoption of Adobe Marketing Cloud, including Adobe Analytics and Adobe Target, across APAC offices, revolutionizing the region's marketing technology landscape. Successful implementation of a unified customer ID with Adobe Marketing Cloud. Design & development of regional and localized marketing analytics dashboards across 16 markets in JAPAC.Measured by: 12% increase in website leads from Q1 to Q2 post-implementation. Ability to get a single view of our B2B customer data in a single dashboard.By doing: Managing stakeholders' requirements, competitors analysis, and collaborating with our regional data & infotech team to shape the design and implementation of these technologies and a single view of our customer dashboard. Show less

Singapore

Achievement: Scaled and transformed the APAC demand center, delivering best-in-class customer experience (CX) and enabling JLL to reach target audiences more efficiently across 16 markets.Measured by: Increased Campaign Efficiency by 300%. Reduced campaign activation time by 300 man-days per month through automation. Enhanced Customer Engagement. Achieved an average 20% email open rate and a 2X increase in email inquiries. Rapid Pipeline Growth. Delivered US$800k in new business… Show more Achievement: Scaled and transformed the APAC demand center, delivering best-in-class customer experience (CX) and enabling JLL to reach target audiences more efficiently across 16 markets.Measured by: Increased Campaign Efficiency by 300%. Reduced campaign activation time by 300 man-days per month through automation. Enhanced Customer Engagement. Achieved an average 20% email open rate and a 2X increase in email inquiries. Rapid Pipeline Growth. Delivered US$800k in new business opportunities within 6 months of implementation.By doing: Digital Transformation: Implemented the SiriusDecisions Demand Waterfall framework, optimizing the demand generation process across APAC.Competitive Advantage: Led regional competitive insights reporting and developed a competitive paid digital strategy for JACIS markets, ensuring market leadership.Channel Optimization & Scaling: Led, scaled, and executed optimizations across search and social channels. Developed frameworks for creatives, ad copy, keywords/bidding, audience segmentation, and landing page optimization.Data-Driven Marketing: Cleansed and segmented 45k B2B leads for targeted email personalization and implemented automated email triggers based on user interaction.Regional Knowledge Sharing: Conducted regional workshops/training across 5 key markets, ensuring alignment with the new brand identity roll-out. Show less

Singapore

Accomplished: Spearheaded a transformative shift in APAC's demand generation strategy, resulting in a 40% increase in qualified business inquiries. This multifaceted approach nurtured leads and fostered brand awareness, creating a more sustainable pipeline of high-quality prospects for capital markets and corporate solution clients.Measured by: Provided leadership and strategic guidance to marketing managers across 5 key APAC markets (JACIS). Developed a regional content strategy… Show more Accomplished: Spearheaded a transformative shift in APAC's demand generation strategy, resulting in a 40% increase in qualified business inquiries. This multifaceted approach nurtured leads and fostered brand awareness, creating a more sustainable pipeline of high-quality prospects for capital markets and corporate solution clients.Measured by: Provided leadership and strategic guidance to marketing managers across 5 key APAC markets (JACIS). Developed a regional content strategy framework and implemented a repeatable strategic process for generating powerful hypotheses and insights to fulfill local/regional business goals.By doing: Leveraged a multifaceted approach to achieve these results, including: Automated Email Triggered Campaigns: Implemented triggered email campaigns based on user interaction, driving a consistent 20% email open rate and a 2X higher email enquiry rate across APAC. This translated to US$2.5 million in capital markets transactions attributed to email nurture campaigns in the last 12 months. Website Optimization & Lead Generation: Established an agile website experimentation framework, resulting in a 2X increase in lead conversion rate and a 15% uplift in click-through rate across the region. This success contributed to US$450k in sales from office leasing attributed to website leads. Channel Optimization for Growth & Efficiency: Led the always-on channel optimization across 5 key APAC markets. Revamped retargeting and search strategies across SEM, programmatic, and social channels, resulting in a 50% reduction in cost-per-acquisition (CPA) and a 2.5X increase in Sales Qualified Leads (SQL) for the region. Content Strategy for Brand Awareness & Engagement: Developed a regional content strategy that increased social media engagement rates across APAC by 50%. Additionally, improved SEO and SERP rankings for unbranded terms to the first page, leading to a 15% uplift in organic traffic across the region. Show less

Singapore

Accomplished: Achieved best-in-class performance marketing and social media marketing campaigns, providing counsel and advocacy for local markets (Singapore, Malaysia, Indonesia, and Vietnam) social teams. Managed and guided markets in understanding social media landscape needs and implementing campaigns and platforms.Measured by: Drove successful launch of UGC platform for all countries, co-creating a common voice and space for brands and consumers. Provided training for local markets'… Show more Accomplished: Achieved best-in-class performance marketing and social media marketing campaigns, providing counsel and advocacy for local markets (Singapore, Malaysia, Indonesia, and Vietnam) social teams. Managed and guided markets in understanding social media landscape needs and implementing campaigns and platforms.Measured by: Drove successful launch of UGC platform for all countries, co-creating a common voice and space for brands and consumers. Provided training for local markets' social teams to plan, buy, and optimize Facebook ads, achieving higher conversion rates and lower cost of acquisition. Recognized as the "Facebook champion" in the company.By doing: Always seek the most effective ways to use social media to build relationships and develop trust with customers. Achieved in-house performance marketing achievement, holding the record cost/event sign-up (<$6.24 per successful registration) and $76,000 worth of ticket sales in the first year and >S$100k revenue from 2nd year onwards. Drove >40k followers on Facebook and 3k IG followers in less than 15 months, sustaining an average engagement rate of >20%. Spearheaded performance marketing for the travel insurance business, driving $125,000 worth of premium sales in <6 months. Show less

Singapore

Accomplished: Played a pivotal role in securing 3 key project tenders and renewals for the agency by developing and executing innovative digital marketing strategies that delivered client success. Leveraged the latest social media tools, like Facebook, to maximize ROI and secure creative/digital tender wins.Measured by: Increased Client Acquisition & Retention: Secured 3 key project tenders and renewals, demonstrating the effectiveness of digital strategies. Data-Driven Decision… Show more Accomplished: Played a pivotal role in securing 3 key project tenders and renewals for the agency by developing and executing innovative digital marketing strategies that delivered client success. Leveraged the latest social media tools, like Facebook, to maximize ROI and secure creative/digital tender wins.Measured by: Increased Client Acquisition & Retention: Secured 3 key project tenders and renewals, demonstrating the effectiveness of digital strategies. Data-Driven Decision Making: Conducted in-depth market research and utilized data analytics to measure campaign performance and ensure achievement of client objectives. Tailored Campaign Strategies: Created unique branding, concepts, and positioning for client campaigns, ensuring relevance and audience engagement.By doing: I led the development and execution of digital marketing strategies for a diverse portfolio of clients. I collaborated with cross-functional teams to create compelling and creative campaigns that resonated with target audiences and drove results. Leveraged my expertise in the latest social media tools, such as Facebook, to craft innovative advertising strategies and optimize campaign performance. By continuously integrating cutting-edge techniques and creative insights, I maximized ROI for clients. My strategic vision and inventive approach played a pivotal role in winning competitive tender projects and expanding the agency's client base. Show less

Middle Road, Singapore

Accomplished: Successfully delivered 8 website revamp projects from sales proposal to concept development to UAT to final delivery.Measured by: key projects included winning 2 independent GEBIZ tenders worth S$100k in value and being responsible for delivering an award-winning website from concept to live. By doing: I built and managed a team of junior UI/UX designers, providing training and support. I also led user research, interviews, surveys, and usability studies… Show more Accomplished: Successfully delivered 8 website revamp projects from sales proposal to concept development to UAT to final delivery.Measured by: key projects included winning 2 independent GEBIZ tenders worth S$100k in value and being responsible for delivering an award-winning website from concept to live. By doing: I built and managed a team of junior UI/UX designers, providing training and support. I also led user research, interviews, surveys, and usability studies, translating findings into wireframes and prototypes. Additionally, I ensured that every user interface and step of user interaction with the finished product conformed to the overall vision. Show less

Accomplished: Led the million-dollar web revamp project as the key UI/UX designer, driving a user-centric approach that ensured a successful and impactful website redesign.Measured by:Enhanced User Engagement: Through a user-centered design approach, I increased user engagement on the revamped websites by an average of 20%. This was achieved by streamlining user journeys, implementing intuitive navigation structures, and optimizing call-to-action elements.Ensured Brand… Show more Accomplished: Led the million-dollar web revamp project as the key UI/UX designer, driving a user-centric approach that ensured a successful and impactful website redesign.Measured by:Enhanced User Engagement: Through a user-centered design approach, I increased user engagement on the revamped websites by an average of 20%. This was achieved by streamlining user journeys, implementing intuitive navigation structures, and optimizing call-to-action elements.Ensured Brand Consistency: I meticulously managed design libraries and established brand guidelines for each project, ensuring a cohesive visual identity across all website elements. This resulted in a unified brand experience for users.Streamlined Design Workflow: I played a pivotal role in developing and maintaining design systems for these projects. This standardized approach facilitated efficient design creation and ensured consistency throughout the revamp process.By doing: Owned the Entire Design Process: I took ownership of the design process for all three websites, from initial research and wireframing to high-fidelity mockups and final UI implementation.Collaboration & Communication: Maintained close collaboration with project managers, developers, and content creators throughout the project lifecycle, ensuring alignment with stakeholders' needs and project goals. Show less

Bugis, Middle Road

Achievement: Designed and implemented user interfaces (UI) for a new MMO game, resulting in a 15% increase in player retention within the first month of launch. Measured by: Increased player retention rate by 15% compared to industry benchmarks for similar MMO launches. Positive player feedback regarding the UI's intuitiveness and ease of use. By doing: Conducted user research and competitor analysis to understand player needs and preferences. Developed wireframes and prototypes… Show more Achievement: Designed and implemented user interfaces (UI) for a new MMO game, resulting in a 15% increase in player retention within the first month of launch. Measured by: Increased player retention rate by 15% compared to industry benchmarks for similar MMO launches. Positive player feedback regarding the UI's intuitiveness and ease of use. By doing: Conducted user research and competitor analysis to understand player needs and preferences. Developed wireframes and prototypes to iterate on UI concepts. Designed user-friendly interfaces that streamlined player onboarding, navigation, and in-game interactions. Collaborated with game developers and product managers to ensure seamless integration of UI elements into the game engine. Show less

Tanjong Pagar Area

- Translating stakeholders’ goal and branding strategies into design - Designing visual concepts using graphic design tools i.e. Adobe photoshop- Collaborating with art directors, branding manager and front-end developers to create media

Information Technology, Digital Entertainment, User Experience Design

Interior Design, Web Page, Digital/Multimedia And Information Resources Design