Gary Leung Email & Phone Number

Hong Kong

Hong Kong, Hong Kong Sar

- Configuring and customizing CRM systems, such as Salesforce, to align with business requirements and enhance user experience.- Developing and managing customer segmentation strategies for targeted marketing campaigns, ensuring personalized and relevant communication.- Creating automated workflows and campaigns to streamline marketing processes- Implementing marketing automation platforms, including Salesforce Marketing Cloud, to deliver personalized and timely content across multiple channels.- Collaborating with cross-functional teams to define automation goals, set up triggers and actions, and measure campaign performance.Salesforce Marketing Cloud:- Configuring and managing Salesforce Marketing Cloud instances, including email marketing, journey builder, and social media integration.- Creating dynamic and responsive email templates, optimizing deliverability, and conducting A/B testing to maximize engagement and conversion rates.- Utilizing Marketing Cloud's reporting and analytics capabilities to track campaign performance, identify trends, and make data-driven optimizations.Data Analysis:- Conducting thorough analysis of marketing data, including campaign performance, customer behavior, and conversion rates, to derive actionable insights

Hong Kong Sar

- Developed activation and tactical campaigns for product launch- Identified brand alignments & sponsorship which enhanced the brand at universal level- Implemented channel strategy with directors and provided relevant marketing support- Managed supply and demand pipeline and give guidance, direction for making decision to achieve goals, deliver products that align with business- Liaised between Influencers/ Clients/APP/ POS/ Analytic/ Cloud service partners for catalyzing the successfulness of projects- Orchestrated tasks and deliverable based on timeline and resources- Designed solution engine (e.g. SAAS Platform) UAT test plan, and coordinated the execution of UAT & deployment- Launched & managed multiple loyalty programs for international brands (F&B/ Retail/ Commerce/ Health/ Banking etc.) - Exceeded KPI for each loyalty programs (Member acquisitions, Customer Retention, Spending etc.) - Troubleshooted and maintained technology infrastructures for programs (AWS, Google Cloud, Alibaba Cloud, ePayments) - Identified business opportunities for the market penetration of brands & services. - Identified and reported key concerns/risks encountered through UAT practices - Conducted training sessions to among peers and respective parties

Sydney, Australia

- Organized & managed various Public Relations strategies(Banking/ FMCG/ Insurance/ Publications)- Measured and produced reports on KPIs of each campaigns (Google Analytics)- Managed different digital channels (social media) to optimize reach & success- Liaised with marketing team to ensure alignment with corporate brand- Nurtured relationships with journalists, marketers and influencers- Produced advertorials, editorials for brands/ startups

Sydney, Australia

Fame & Partners is a Sydney-New York based high fashion e-commerce start-up. This is a hands-on role for a campaign to search for Australia’s Next Fashion IT Girl 2015. I was exposed to many aspects of a fashion e-commerce business with a main focus to engage with multiple high schools and related stakeholders. Major roles include:- Cold calling schools- Ensuring appropriate follow up occurs; sending emails to schools- Creation of digital contents- Social Media Management- Event Management

Sydney, Australia

Mail outs to featured businesses going through the magazine and listing the businesses featured in the magazinecollating their contact details into a spreadsheet mailing them out a copy of the magazineFollowing up with stockistsSpeaking with hotel managers and following up on our stock in their hotels and taking down this informationSpeaking with current stockist of the magazineFollowing up on contact detailsSourcing new opportunities For where our magazine can be sampled / stocked - ie. searching for new bookstores, visitor centresGoing through our online content (website) and looking for events that we might be able to align withFinding the best rated cafe's/restaurants and adding them to an ongoing databaseCafe DistributionOrganising free copies for cafe's and managing the contact information Following up with current cafe's to see that they are satisfied with ongoing distributionsMagazine DistributionArranging daily couriers for general sampling eventsBoxing up magazines for the courier collectEventsSetting up stalls for brand exposure and awarenessEvents such as: University events, Coffee, Beer, Food and Wine festivals.Online CompetitionsPutting material together online competitionsOrganising entrants, picking winners and organising prizes

Hong Kong

Master Of Public Relations & Advertising, Communication And Media Studies

Pr And Advertising, Pr, Advertising, Marketing

Journalism And Communication, Marketing, Media